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Future-proof Place Branding: Eindhoven
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Peter Kentie

Managing Director, Eindhoven365











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Session Description:


Eindhoven is developing rapidly. It is a city that thinks and acts, imagines and creates (locally and globally) with plenty of opportunity to grow. Eindohoven365 is an initiative to brand the region by connecting heritage with the future- focusing on technology, design and education– the core qualities of the Eindhoven Region.
Developing a brand for the region is an interactive process. Eindhoven365 believes that constant co-creation between city agencies and the city's inhabitants is important, because ultimately the brand belongs to everyone– it has to be brought to life and experienced. Thanks to the Virtual Design Agency model, a permanent exchange of creativity has developed with mutual interest and input. It is a contemporary and unconventional approach that involves citizens, creative, and business communities in the collaboration process with striking results¬– Eindhoven365 was awarded Dutch Design Award for best client in The Netherlands.




Peter Kentie is managing director of Eindhoven365 and responsible for the marketing of the Eindhoven region. Peter is trained as a graphic designer and marketer with vast experience in mass media marketing and brand building. The connecting element in Peter’s career is a strong affection for the crossroad of design & technology and a joy to share his knowledge and experiences through writing and public speaking.


Culturally, he is one of the founders of the STRP Art & Technology Festival and the Baltan MediaLab both in Eindhoven. Peter is a well-known author and has published two books about Desktop Publishing and Web Design that have been translated into English, German, Spanish and Korean.


Twitter: @navelpluis


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