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Design the Life You Love
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Ayse Birsel

Co-founder & Creative Director, Birsel + Seck
Author "Design the Life You Love"










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Session Description:


Building creative, agile, innovative cultures starts with individuals; people that are passionate, engaged, and fulfilled. Life, just like a design problem, is full of constraints—time, money, age, location, and circumstances. One cannot have everything.

Ayse Birsel uses simple creative thinking and design process tools to think about life differently. Learn how to turn constraints into opportunities with optimism and holistic thinking, using four simple steps: taking the whole apart, forming a new point of view, putting it back together, and giving it form.


Ayse Birsel is the Co-founder and Creative Director of the award-winning design and innovation studio, Birsel+Seck, and the creator of Design the Life You Love, a coursework and book that teaches non-designers how to create a meaningful life using her design process, Deconstruction:Reconstruction™, and its tools.

Born in Izmir, Turkey, Ayse came to the US in 1986 to attend Pratt Institute in Brooklyn, NY on a Fulbright Scholarship. Since then she has called New York her home, living there with her husband and partner, Bibi Seck, and their three children, who continue to inspire her life's design.

Ayse is the recipient of numerous awards including the 2001 Young Designers Award from the Brooklyn Museum of Art and the Athena Award for Excellence in Furniture Design from Rhode Island School of Design. Her work can be found in the permanent collections of the Museum of Modern Art, Cooper Hewitt National Design Museum and Philadelphia Museum of Art.




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