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Design Beyond The Design Department

 

 

AUTHOR:

 

Beth Comstock

SVP & CMO, GE

 

 

2011

 


 

 

Who protects design within, and beyond the design department? How do they market themselves and their work within a global organization? How do they harness failure to be a useful asset rather than a crushing defeat. (From DMI Design/Management Annual 36 / Design at Scale)

 

 

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