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What Is the Real Value of Design?

 

 

Author:

 

Jeneanne Rae

Motiv Strategies

 

 

 

DMI REVIEW / WINTER 2013

 

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Great design helps make products and services more aesthetically pleasing, more compelling to use, and more relevant in a world that seems to change at an ever-increasing pace.

 

 

SKEPTICS ALWAYS WANT TO know why they should invest in design.

 

Even today, when the business landscape is teeming with success stories that celebrate design as a powerful strategic tool, the answer to this question is not well understood by the average businessperson—and understandably so. After all, design is notoriously difficult to define, tough to measure, hard to isolate as a function, and tricky to manage, making it challenging for many non-designers to comprehend.

 

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