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DMI: NightOut - Philadelphia
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DMI: NightOut - Philadelphia

Free dmi:NightOut - hosted by Bresslergroup. The Great Innovation Debate: Research or Technology? Join us for a lively debate, networking and light refreshments.

When: Thursday, October 13, 2016
6:00 PM
1216 Arch Street
7th floor,
Philadelphia, Pennsylvania  19107
United States
Contact: Caroline Tiger

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"The Great Innovation Debate"
Thursday, October 13th
6:00pm - 8:00pm
Philadelphia, PA

Register Here - Free

Join us for a dmi:NightOut hosted by Bresslergroup with Penn IPD. We'll be talking about what drives innovation.

Human-centered design guru, Don Norman, wrote:

“I've come to a disconcerting conclusion: design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs. … New conceptual breakthroughs are invariably driven by the development of new technologies.”

Is he correct? Think of the most disruptive products, the ones that changed society. Were they driven by design research or technology? Which will drive design’s most significant breakthroughs in the future?

Bresslergroup, DMI, and Penn IPD invite you to a dmi:NightOut to watch two teams of industry professionals take sides in this Great Innovation Debate. The audience decides the winner!

This dmi:NightOut is hosted by Bresslergroup — following the debate, stick around to eat, drink, and debate amongst yourselves: Are you Team Research or Team Technology?


* You do not need to be a member of DMI to attend.










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