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Optional 1 Day Training: How to Design a Better Business
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Companies that want to succeed today, design must be at the heart of everything those organizations do. Design thinking can and should be applied to both strategy and innovation. When this is practiced in the company culture, those organizations benefit from speed, knowledge sharing, engagement with customers, more revenue, and a shared language not found in any other company culture. This training is about learning and applying the best tools and skills for you to Design a Better Business.

5/23/2016
When: Monday, May 23, 2016
From 9:00 AM - 4:30 PM
Where: De Nieuwe Liefde
Da Costakade 102
Amsterdam 1053 WP
Netherlands
Contact: DMI
1-617-338-6380


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Companies that want to succeed today, design must be at the heart of everything those organizations do. Leaders and employees must think and act like designers. Design thinking can and should be applied to both strategy and innovation. When this is practiced in the company culture, those organizations benefit from speed, knowledge sharing, engagement with customers, more revenue, and a shared language not found in any other company culture. In the last few years we have worked with and studied hundreds of companies experiencing different journeys in strategy and innovation. This training is about learning and applying the best tools and skills for you to Design a Better Business.

Patrick van der Pijl, CEO, Business Models Inc., will share insights on new tools, skills and mindset in:

  • Why should your next CEO be a designer? What is design thinking in business about? What are the benefits here? What do leading designers say? Why do companies now intentionally or unintentionally apply this? How do you design strategy and innovation?
  • The design journey from understand, ideate, design & build to validate and scale. What do you learn from all the companies and start-ups their journey? What do they have in common? What are the essential skills and tools? What is the journey that you are going through yourself?
  • Design your company vision. You can't run a business without clarity about the true 'why.' Understand and design the 'why' for your company with the "Vision" canvas. A framework with 7 boxes help you to design your vision. Get familiar with the Cover Story Vision, The 5 Bold Steps and the Big Waves Vision
  • Ideation is a key skill. Explore new business model options with different innovation techniques applying the tool "Business Model Canvas". Recognise business model patterns, fresh watch other business models, use epicentres of your canvas, use what if questions
  • Visualize as a way to scale and test your idea. How can you visualise your vision? How can you visualise your idea? How can you visualise your business model? Learn the basics of drawing to map your vision and/or idea to tell your story.

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