NightOut HAMBURG - September 24, 2015
Hosted by INDEED
Design Value – Are we all blinded by the light?
As a matter of fact, design as added value for users is obvious. The idea that there is much more to it than just a beautiful surface is still often overlooked when developing products and services. Are we all already blinded by the glossy sheen? How important is design for businesses? What is the added value that can be achieved by design? And how do you integrate design strategically into the development of future innovations?
Alex Liebert, the Strategic Design Leader at Atlas Copco. will share his insights on these issues at INDEED. As Director of the Industrial Design Competence Centre, he played a leading role on developing a design culture of the company – with focus on sustainable solutions that add value for both, the consumer and the brand presence. Today, he continues as Project Lead in Industrial Design / Corporate Communications consistent global alignment and optimization of the design language for the company.
Thursday, September 24th 2015
INDEED: Brahms Kontor, Johannes Brahms-Platz 1, 20355 Hamburg, Germany
Conference level on the 1st floor
Reception 6:30 pm, lecture 7:00 pm
Following the event you are invited to discuss over drinks and snacks.
In order to maintain a personal format, the number of participants of the event is as always limited. For specific questions or need to cancel, please contact Mr Thorsten Bode: firstname.lastname@example.org
Launched in 2012 in response to DMI members desire to connect more locally, NightOut events are hosted by local DMI members and provide a source of support and partnership for today’s critical issues, connecting cross-disciplinary design and business leaders in their local communities, then sharing these global insights with the entire DMI community on the DMI website following the events.
For specific questions about this event please contact the local event organizer.
For specific questions about this event please contact DMI.
Learn more about DMI NightOut at: www.dmi.org/nightout
Have questions about DMI Night Out Hamburg? Contact DMI