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Experiencing “The New”
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Experiencing “The New”

Thursday, January 15, 2015 6:30 PM - 8:00 PM Microsoft NERD Center, Cambridge, MA

1/15/2015
When: 1/15/2015
6:30 PM
Where: Microsoft NERD Center
1 Memorial Dr
Cambridge, Massachusetts  02142
United States
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Experiencing The New: The unique power of experiences to accelerate understanding and build conviction 

AIGA Boston

January 15, 2015
Cambridge, MA, USA

 

 

How can you engage diverse stakeholders at each stage of an innovation process—from earliest stages of exploration through iterative discovery to launch and adoption?

Join us and Kim Erwin—Assistant Professor at the IIT Institute of Design and author of Communicating The New—to discuss the power we have as designers to not only convey ideas, but also to shape and improve them. Kim will introduce the Make-Model-Show-Share framework, a “communication infrastructure for the innovation process.”

Who should attend:
Designers
Thought leaders
Executives
Innovators

 

Admissions
AIGA Members: $10.00
Non-Members: $25.00

About Kim Erwin
Kim Erwin is an assistant professor at IIT Institute of Design with research interests in making complex information easier to understand and use.

Her twenty years of professional practice has revolved around the information-intensive aspects of the innovation process. This includes helping teams communicate "the new" in technology, brand, service design and new product planning processes.

In her teaching and research, she explores how to help practitioners leverage communication as a design method. This includes developing new modes of communication that move away from static presentations—the dominant paradigm in the industry—to experiences designed to build critical knowledge and engage stakeholders of all kinds inside organizations. Her recent book, Communicating the New: Methods to shape and accelerate innovation, explores communication methods for use in innovation processes.

- Register at: http://boston.aiga.org/event/experiencing-the-new/#sthash.NzeZ9Sae.dpuf

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