Recounting “five years worth of scars” he’s acquired with Britain’s Royal Mail, David Griffiths defines new challenges to design management in the UK and elsewhere. As design becomes increasingly digital, he says, design managers wrestle with the implications of the new technology, when and how to use identity standards, and managing change. These new pressures demand a new breed of design managers whom he terms “triple hybrids” —part designer, part street fighter, part board-room diplomat.