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Home > DMI Publications > DMI News > Past eBulletins > September 2007

September 2007 eBulletin

The 32nd DMI International Design Management Conference
Thinking Ahead: The Changing Role of Design and Design Management in Business
September 23-26, 2007
Kingsmill Resort & Spa
Williamsburg, Virginia, USA

DMI's prestigious fall conference is only a little over two weeks away. Now is your last chance to register for this gathering of the best and brightest minds from the worlds of design and business. Very few rooms remain at the elegant Kingsmill Resort & Spa, so don't delay in making your reservation, as the hotel is expected to sell out within days!

This year's event will take an in-depth look at what the future may hold for design management, leadership, and strategy. We will seek solutions to the biggest opportunities and obstacles we will face both currently and in the future. Speakers include Hartmut Esslinger, Founder, frog design; Gianfranco Zaccai, President & CEO, Continuum; Jesse James Garrett, President, Adaptive Path; Lee Green, VP, Worldwide IBM Values and Brand Experience; Lucia Chrometzka and Elisabetta Pasini of Future Concept Lab; and James Woudhuysen, Professor of Forecasting and Innovation, De Montfort University.

The DMI website has complete information about the presentations, schedule, hotel, and registration for this prestigious and engaging conference.

Event Sponsors:

Design|Value
DMI Singapore 07 Conference
November 28-29, 2007
Grand Hyatt Singapore
Event Partner: DesignSingapore Council

Building business value through design is a business imperative. Well-managed design has the power to build brands, create innovation, enable strategy, and ensure customer satisfaction. But moving design from a project-based function to a strategic function; from OEM to ODM; from lowest-cost to sustainable design; from an expense to an asset—is difficult. We will explore the latest expert thinking and know-how. Don’t miss this inspiring new conference and learning opportunity!

Speakers:

• A Brand Born Out of the Internet
  Y.J. Ban, CEO, Stikfas
• Huang Cheng Eng, Executive VP, Singapore International Airlines
• Humanizing Brands through Emotional Design
  Marc Gobé, Chairman & CEO, Desgrippes Gobé Group
• Finding the Market’s Sweet Spot
  Lee Green, VP, Brand and Values Experience, IBM
• Building Leadership Brands by Design
  Jerry Kathman, President/CEO, LPK, Inc.
• Adrin Loi, Chairman, Ya Kun International
• Experience Virtuosos | Culture Change Agents
  Surya Vanka, Senior Manager, User Experience, Microsoft Corporation
• The Digital Landscape
  Simon Waterfall, President D&AD; Creative Director, POKE
  

This conference is organized with the cooperation of the DesignSingapore Council as part of the Singapore Design Festival 2007: Always a Better Way. First held in 2005, the festival celebrates and promotes design as a driver of the new economy, and provides a gateway to Asia's design community, and Asia to the world.

Please visit the DMI website for current information about this gathering of thought-leaders from around the world.

Design Leadership Series Webinar

	William Hull Faust

Companies spend billions of dollars annually to promote their brands through external media, yet they often fail to grasp the value of reinforcing the brand with their most important ambassadors: employees and associates. But more and more companies have begun to rethink the role of branding workspace to help employees truly live the brand. They’re realizing that design can have a significant impact on how well employees translate the brand promise to customers. And they’re starting to consider work environments as areas for long-term investment versus simply a capital expense.

So how does your employees and associates’ workspace impact business performance? If you begin to think of it as an employee and customer touch-point, a wide range of opportunities emerge, including personal productivity, employee engagement, customer service, and brand image. These issues—and others—will be discussed through the sharing of principles and case studies in an open and inviting webinar environment.
Complete information

Upcoming Seminars

Integrating Design into the Strategic Management Process
Ron Sanchez, PhD, Professor of Management, Copenhagen Business School
September 10-11, 2007, Seattle, USA
This seminar introduces design professionals to strategic management processes and explains key ways in which design professionals can begin to integrate their expertise and services into the formulation and implementation of business strategies.
Complete information

Producing Happiness by Design (New!)
Dave Norton, PhD, Principal, Lead Strategist, Stone Mantel
September 13-14, 2007, Chicago, USA
Dave Norton explains how to overcome the gap between creating products that satisfy customers and actually helping people to be happier. Participants leave understanding the difference between affecting loyalty and affecting happiness, and between innovating to satisfy and innovating to matter. 
Complete information

Creating the Perfect Design Brief
Peter Phillips, Strategy Consultant
September 20, 2007, Los Angeles, USA
Learn how a well-crafted design brief can enhance creativity, shorten the time necessary to complete a design project, and practically guarantee quick approval of a design solution.
Complete information

Design Value for Business Executives
Thomas Lockwood, PhD, DMI President
Tim Selders, Director, PARK
November 15-16, 2007, New York City, USA
This seminar will help executives—those not trained as designers, but who are responsible for design—better understand the purpose and value of design in business.
Complete information

DMI Review Download of the Month
Finding the Heart of Your Brand
By Scott Lerman, Founding Partner, Lucid Brands, and William Ayres, Creative Director, Infinia Group
From the Design Management Review, Vol. 17, No. 4, Fall 2006

In an entertaining graphic format, Lucid Brands' Scott Lerman offers some principles that help generate compelling brands. Begin by concisely defining your organization's character and aspirations. Then consider P.I.E., potential, importance, and ease. Each has its place in formulating a strategic plan. And don't forget those ideas that may not be important today. They certainly may be important tomorrow. "Think about it," Lerman writes. "Phone banking and Internet banking were sleeper ideas…. Neither was considered important to compete—when it did not yet exist. Are there sleeper innovations you can build your brand on?" This article is short and to the point, and will get you thinking.
View the article and add a comment

Scott Lerman's DMI seminar will next be presented on October 18-19 in Chicago.

Viewpoints
The Future Of Customer Communication: An Authentic Brand Dialogue

	Suzanne Hader

By Suzanne Hader, Principal, 400twin Brand Experience Consulting

The last 20 years have brought amazing improvements in how quickly and easily your audience can interact with your brand. Now discerning customers want to know: where’s the authenticity? Achieving this new gold standard has two parts: being honest, and being real.
View the article