Annual DMI Conference to Build Better Design Leaders
The 29th International Design Management Conference: Leadership by Design
October 24-27, 2004
Chatham Bars Inn, Chatham, Cape Cod, Massachusetts, USA

	Leadership Sponsor

“Best value of any conference I attend because of the exposure to great caliber attendees.”

Important Hotel Announcement: The Chatham Bars Inn will release the DMI block of hotel rooms on September 9th. After this date, rooms will be available on a space-available basis only. To guarantee a room reservation, please make sure to register before this date. Simply complete the hotel PDF form and fax it to the hotel.

Conference News Announcement: DMI is pleased to announce that LPK will be the Leadership Sponsor for DMI’s 29th International Design Management Conference. Jerome Kathman, President & CEO of LPK, and member of the DMI Advisory Council said, “Being a Leadership Sponsor for this important conference was a natural fit for us as it resonates with LPK’s core values in building leadership brands.” For more information about DMI sponsorship, please contact earl.powell@dmi.org.

Don’t miss this opportunity to join leading management visionaries in exploring the major components of leadership, collaboration, and organizational culture and how they impact building and maintaining successful leadership. Participate with senior design and business leaders from organizations such as Unilever, America Online, Inc., Hewlett-Packard, The Vanguard Group, Nestle, and Yum! Brands, Inc. in learning how to improve leadership capabilities and developing an organizational culture that supports design leadership.

This year’s conference features three focus tracks, plus featured presentations and moderated discussion groups.

Focus on Leadership

	David Campbell

Looking Inside Leadership
David Campbell, Smith Richardson Senior Fellow, Center for Creative Leadership
This presentation will help each attendee develop a deeper understanding of their leadership capabilities, and develop a personal action plan for improvement.

Focus on Culture

	Hartmut Stroth

The Impact of Design on Braun’s Corporate Culture
Hartmut Stroth, Director, Braun GmbH
Learn about the main drivers behind Braun’s strong brand image, and how the core values of the organization have helped create this successful leadership.

Focus on Collaboration

Tom Dierking			Henry Chin		Beth Malone

Forming a Common Vision: Meeting the Complexities of a Collaborative Challenge
Tom Dierking, Global Design Director, Procter & Gamble Co.
Henry Chin, Director, ZIBA Design, Inc.
Beth Malone, Creative Director, Libby Perszyk Kathman, Inc.
Participate in a case history that shows how to collaborate to develop and execute a leadership vision, and how to maximize creative potential from partnerships.

Featured Sessions

Leading with Vision: The Design of New Ventures
Andrew Hargadon, Associate Professor and Director, Technology Management Programs, Graduate School of Management, University of California at Davis

 

The Role of Design Within IBM: Its History, Culture, Values, and Current Day Success
Lee Green, Director, Corporate Identity & Design, IBM

 

The Importance of Understanding Culture in Achieving Design Leadership
Robert Brunner, Partner, Pentagram Design

 

A Genetic Leg Up
Steve Frykholm, Vice President, Creative Director, Herman Miller

From Business Model to Design Execution: Lessons in Collaborative Leadership
Eduardo Alvarez, Managing Director, Strategy & Design, Willey Brothers

 

Bringing Design into the Boardroom
Richard Eisermann, Director, Design and Innovation, Design Council (UK)

 

Integrating Design into Organizational Culture: Straight Talk About Design Leadership, Design Performance and Corporate Culture
Tom Lockwood, Director, Global Brand and Design Strategy, StorageTek

Leadership Forums
This year DMI has added Leadership Forums, which are interactive parallel sessions featuring brief presentations by leading experts, followed by moderated group discussions.

Getting Everyone on the Same Page
Timothy Bachman, Principal, Bachman Design
Driving the Customer Experience through Design Collaboration/Leadership
George Daniels, Group Manager, Enterprise Design Center, Hewlett-Packard
Management Vision in Rich Pictures
Michael Eckersley, Ph.D., Principal, HumanCentered
Seeing Design’s Potential: Providing a Self-Discovery Vision for Clients
Gil Hanson, President, Hanson Associates, Inc.
Leading Good Design in a Climate of Change
Lisa Malmud, Vice President, Creative Director, America Online
Heroic Leadership
Bill O’Connor, President, SOURCE, Inc.
Structuring Leading Thinking into a Project Approach
Mark Oldach, Partner, VSA Partners
Leading Innovation Initiatives: Positioning Design in Corporate Innovation Programs
Darrel Rhea, Principal, Cheskin
The High Cost of Saving Money: Design Management Faces Downsizing, Outsourcing, and Elimination
Rob Wallace, Managing Partner, Wallace Church, Inc.

Please visit the program, schedule, hotel, and registration pages for more information on this highly-regarded annual gathering of senior professionals. New members can receive a substantial discount on DMI membership by signing up for the special membership/conference registration package.

The International Conference on Innovation by Brand and Design Management
November 11-12, Seoul, Korea

DMI's 2004 biannual academic conference promises to be an exciting and truly international event. The conference is being held in collaboration with two other organizations: The Design and Brand Management Society, and the Institute for Industrial Policy Studies. It will help both academics and practitioners better understand ways to integrate brand and design for greater business success.

Registration for the conference is open to all interested individuals from academia, business, and public and government agencies. Please visit the DMI Web site for more information about the conference, registration, and hotel accommodations.

How’s business? After a several-year drought that has seen most U.S. creative organizations cutting back and some smaller ones even folding their tents, how are things now? How good is the current business climate? Are business and personal incomes up or down? What are the trends emerging from key business indicators? Which markets offer the most opportunities?

Knowing the answers—that is, being aware of conditions, trends, and confidence levels—has practical significance: it helps with informed business planning and decision making. Moreover, because the creative services industry is among the first to be hit by a business downturn and last to recover from it, conditions among other businesses are not always indicative of our own well being.

Then, too, there is the human-interest dimension: most of us are curious about how we are doing relative to our peers.

The data presented here, from a survey conducted jointly by Design Management Institute and Creative Business, answers these questions. We trust it will provide inspiration for change where comparisons are below the norm and confidence to stick with the status quo for those that are thriving.

Read the complete article

Article submissions are welcome; please contact jtobin@dmi.org.

Creating the Perfect Design Brief
September 16-17, Chicago, USA
November 4-5, Boston, USA (New Date)
Taught by Peter L. Phillips, Design Strategy Consultant

A well-crafted design brief can function as a contract, an easy-to-follow road map for the entire design process, and an invaluable tool for securing project approval at the end of the process. This seminar explores all of the critical components of a design brief and how to use them to assure the success of any design project. More information.

“The knowledge I gained at the seminar has been an excellent asset to my design skills, and has helped me to work more successfully within my corporate environment.”
—Elizabeth Drury, Graphic Designer, National Life Insurance Company

Using Design Research for Product and Brand Innovation
September 16-17, New York City, USA
November 11-12, San Francisco, USA
Taught by Darrel Rhea, Principal, Cheskin

This seminar empowers design managers to integrate research into the design development process with confidence. It will give managers the tools to become advocates for research that actually produces better design and supports innovation. By knowing how, when, and what kind of research to use in the design process, managers can maintain control of their programs, and produce more effective products and brands. More information.

“Darrel is a fantastic speaker and the information/value of his insight will be put into motion ASAP within my organization.”
—Gerry Squires, System Designer, Nestlé Product Technology Center

The New Marketing: Understanding It, Working with It
September 23-24, Chicago, USA
Taught by Bruce Clark, Ph.D., Associate Professor, Marketing Group, Northeastern University

It’s not just the “four P’s” of marketing anymore. It’s not just “brand” anymore. Over the last ten years, marketing has been inundated with new ideas that are changing the way marketers and designers need to do their jobs. Simultaneously, the end of the 1990s boom has put new pressures on marketing managers that only increase their demands on complementary functions such as design. This seminar outlines the new marketing practices resulting from these trends, how the new marketing affects design and other functions, and how designers and marketers can build and maintain effective relationships in this environment. More information.

“This seminar provided a clear understanding of the partnership that must exist between the marketing discipline and the design discipline. A must-attend seminar for all organizations who truly believe that design impacts their bottom line.”
—Dan Dittmar, Global Brand Design Manager, BIC Corporation

Strategies for Designing Meaningful Brand Experiences
September 27-28, Los Angeles, USA
October 14-15, Minneapolis, USA (New Date)
Taught by Dave Norton, Ph.D., Vice President, Experience Strategy and Research, Yamamoto Moss

Creating meaningful brand experiences is the key innovation that will drive growth and new value for your brand over the next ten years. This seminar will prepare your brand to engage in—and profit from—an important shift in consumer demand: a desire for experiences that really matter. Designed to make you a more strategic thinker about branding, experience design, and value creation, this seminar will explore key consumption trends and detail techniques for creating meaningful experiences for your target audience. More information.

“This workshop was rich with content that can be applied immediately to any business, and Dave made the learning experience entertaining, interactive, and fun.”
—Robert L. Crawford, Director of Principal Gifts, Babson College

Managing Design for Strategic Advantage
October 7-8, Philadelphia, USA
Taught by Peter L. Phillips, Design Strategy Consultant

Traditionally, design has been viewed as a service within an organization—not as a strategic business resource. But this traditional view of design is rapidly changing in the fast-moving, highly-competitive business arena of the new millennium. Design managers and designers now need to rethink both the processes of managing design and the ways in which they communicate the strategic value of design to the success of the enterprise. More information.

“For the first time, a design seminar has given me tangible tools that make sense for me to go back to my job and start implementing immediately.”
—Jill Hunt, Sr. Industrial Designer, Medela Inc.

Marketing Graphic Design Services
November 5-6, Atlanta, USA (New Date)
Taught by Cameron S. Foote, Principal, Creative Business

Without regular and consistent marketing, a firm often finds itself on a feast-or-famine roller coaster at best, and at worst, struggling for its very existence. This seminar has a practical, real-world approach that’s ideal for anyone who wants to improve his or her marketing ability, learn techniques for prospecting for new clients, needs to know more about hiring and motivating sales personnel, or would like to achieve a higher success rate in converting presentations into projects. More information.

“What a great session. Cameron’s years of experience and perspective combined with the give and take of all the attendees made this one the most worthwhile seminars I've ever attended.”
—Andy Cleff, Founder and Principal, Ampersand Design

Free Download of the Month
Integrating Design into Organizational Culture
By Thomas Lockwood, Director, Global Brand and Design Strategy, StorageTek
Design Management Review, Spring 2004, Vol. 15, No. 2

This is a story of design in action. Referencing several mini-case studies, Thomas Lockwood demonstrates the integral relationship between design and corporate success. Of even greater value, however, is his distillation of seven ways organizations can approach design to make the most of this resource. Moreover, because one option does not preclude the others, executives and managers can use all seven!

This free download has expired. Click here to read the executive summary for this article and the opportunity to purchase the article for direct download.

Thomas Lockwood is one of the featured speakers at the 29th International Design Management Conference on Cape Cod.

DMI members can download all DMI Review articles for free on the DMI Web site. Visit www.dmi.org/membership for more information.

 

Launch of the Design Management Network
September 13, 2004, London, UK
The Design Management Network aims to provide an inclusive forum to support, inform and connect all those with a concern for the effective delivery and development of design management education and training. The network will launch with a seminar at the Design Council. Info: philippa@dmnet.org.uk.

European Design for All and Assistive Technology competition
Deadline: September 15, 2004
The first ever competition for a Design for All and Assistive Technology award has just been launched by the European Commission and will take place in November 2004. Info: www.dfa-at-awards.org.

“Unschärfe – Blur”
September 16, 2004, Ulm, Germany
Professor Hannes Wettstein, architect and designer from Zurich, will give this public lecture that is sponsored by the International Design Forum. Info: info@ifg-ulm.de.

IMPACT 21: 9th International Eyes & Ears Conference
September 16-17, 2004, Cologne, Germany
IMPACT 21 summarizes the most important trends in audio-visual communications design. Info: conference@eeofe.org.

Utopia 2.0
Deadline: September 20, 2004
Saint-Etienne Métropole has extended the submission deadline for its second on-line contest. The theme for this year is “Travel in a sustainable world.” Visit www.saint-etienne-concours.com for more information or contact them at utopia@hopscotch.fr.

London Design Festival 2004
September 20-30, 2004, London, UK
The program for the second London Design Festival is available at www.londondesignfestival.com. Parallel to the festival, the two-day World Creative Forum will deal with the economic effects of innovation and creativity. Info: www.worldcreativeforum.com.

3rd Annual Leadership Summit on Sustainable Design
September 26-28, 2004, Cambridge, Massachusetts, USA
A select group of professionals will create a new agenda for leadership in green and sustainable design and share wise strategies for stewardship of our planet. Info: www.di.net/summit.

The 10th Annual Innovation Convergence
September 26-29, 2004, Minneapolis, USA
Attend the 10th Annual Innovation Convergence event and explore the latest innovation processes, tools and structures.
Info: www.iirusa.com/convergence or call 888-670-8200.

Include 2005: International Conference on Inclusive Design
Abstract Submission Deadline: September 30, 2004
The conference will be held May 5-8, 2005, at the Royal College of Art, London, UK. Info: www.hhrc.rca.ac.uk/programmes/include/2005/index.html

ZGRAF 9 International Graphic Design Triennial - Exhibition
Application Deadline: October 1, 2004, Zagreb, Croatia
ZGRAF invites submissions in two sections: A traditional review of graphic design production (printed materials, television and film, multimedia and Internet); and a special theme section on the topic “The Designer and Advertising.” Info: www.zgraf.hr.

NeoCon East
October 6-7, 2004, Baltimore USA
This event will celebrate the interior design, architectural and facilities management industries of the Midatlantic USA region.
Info: www.merchandisemart.com/neoconeast/overview.html

2nd Annual Pan-European Conference for Graphic Designers
October 14-16, 2004, Berlin, Germany
Join other designers in October for three days of intense thought, serious play and design exploration in one of the most exhilarating epicenters of creative expression. Info: www.graficeurope.com.

FutureHistory: AIGA Design Education Conference 2004
October 16–17, 2004, Chicago, Illinois, USA
FutureHistory: AIGA Design Education Conference 2004 is the first national AIGA conference for graphic design educators. This gathering of designers from over 40 educational institutions will include general sessions, breakout discussion groups, and juried paper presentations. Info: futurehistory.aiga.org.

ReBrand 100
Deadline: November 3, 2004
The 2005 ReBrand 100 award recognizes the world’s 100 best and most effective rebrands. Info: www.rebrand100.com.

Design Research Society International Conference: Futureground
November 17-21, 2004, Melbourne, Australia
This conference will feature leading-edge design research from the international research community. Supporting the central theme will be discourse around design as both cultural activity and production; mapping the discipline’s development; and research in an industrial context. Info: www.futureground.monash.edu.au/index.html.