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DMI
Offers Three Fall Online Seminars
The Design Leadership Series –
Sponsored by Microsoft
DMI’s
popular new program of online seminars continues with three offerings
in October and November. You may participate with your team in a conference
room, making this a very cost-effective educational experience.
Creating
Business Value Through Interaction Design
Tuesday,
October 10, 2006, 1:00pm EST
 With
Bill Hill, President, MetaDesign San Francisco
How do you create
business value through design? When designers invent solutions to new
problems, what are the tactics in achieving success through the creation
and implementation of useful, usable, and desirable interaction experiences? Bill Hill will
explore and discuss examples of user interface elements that demonstrate
a ROI either by reducing cost or increasing revenue.
Using a developed
framework, Bill examines how to produce and measure value for the “Holy
Trinity” of Shareholders, Customers and Employees. This framework
maps to the transformation of designers from focusing on things (brochures,
icons, products, etc.), to understanding user needs, to producing measurable
value for shareholders.
More
information
The
Post-Industrial Economy: Design for Sustainability & Profit (Rescheduled)
Thursday,
October 12, 2006, 1:00pm EST
 With
Gianfranco Zaccai, President & CEO, Continuum
There
is still time to register for this rescheduled session!
We are well into a post-industrial age and it is becoming ever clearer
that sustainability is not only a moral imperative, but good business.
In fact, companies such as General Electric and British Petroleum have
identified sustainability as a core mission. The field of Industrial design
is also in a moment of transition into a post-industrial design era where
the expression “less is more” is taking on more than a Bauhaus
mantra. In the future, truly inspiring design will be that which provides
users and consumers with greater experiences, while taking away unnecessary
material and complex information.
More
information
Brand
Attraction and Emotional Design—Uncovering the Brand Attributes
that Consumers Crave
Tuesday,
November 14, 2006, 1pm EST
With Jeremy Kaye, Creative Director, Ziba Design
Creating value-based
connections through the identification and design of meaningful experiences
is the foundation of Emotional Design. Jeremy Kaye will explore the critical
factors for success through examples of companies who are masters of the
craft. Ziba
has a long history of working to uncover the behavior, motivations and
values that drive consumer choices. Successfully doing so moves the needle
from satisfied consumers to consumer evangelists, and is the difference
between consumer satisfaction and consumer desire. It is the journey that
moves us from simply fulfilling the functional expectations of the consumer
to connecting at an emotional level that drives brand loyalty.
More
information
DMI
Review Download of the Month
Managing
Personal Creativity
By Jeffrey H. Mauzy,
Innovation Consultant, Strategy Planner, Synectics, Inc.
From the Design Management Review, Vol. 17, No. 3, Summer 2006
To improve corporate
creativity, Jeffrey Mauzy advocates improving the creative abilities of
individual employees. Elaborating on this theme, he probes the process
of creative thinking and factors that limit these opportunities. He details
several interesting exercises for generating more and fresher ideas, and
he outlines steps managers should take to leverage the creative output
of their staffs.
Access
this article and join online discussions
Mark
your Calendar: 2007 European and Brand Design Conferences
DMI
is proud to announce the dates and locations for the first two major conferences
of 2007.
The 11th
European International Conference on Design Management will build on the tremendous success of the 2006 event with a new location
in Copenhagen, Denmark on March 14-16, 2007, at the
Copenhagen Marriott Hotel. You can once again expect an international
roster of key design leaders to present their leading-edge thinking, along
with senior attendees from many of the world’s most prominent corporations
and consultancies.
DMI’s 19th
International Brand Design Conference will move back to
the United States for 2007, after revisiting the event’s roots in
Montréal in 2006. We are excited to announce that this long-standing
landmark event will take place June 6-8,
2007 in Chicago, USA at the elegant Drake Hotel.
Look for theme and
program information in future issues of the eBulletin, and make
sure to keep your calendar open for these seminal learning and networking
opportunities!
DMI
Seminar Update
Strategies for Designing Meaningful Brand Experiences
October 19-20, 2006, Los Angeles, USA
Taught by Dave Norton, Ph.D., Principal, Lead Strategist, Stone Mantel
Creating meaningful experiences is the innovation strategy that
will result in long-term brand value. Participants will learn why consumers
place a premium on experiences that actively engage with family, friends,
issues, and life choices, and how to tap into those opportunities.
More
information
Design Research for Product and Service Innovation
November 2-3, 2006, San Francisco, USA
Taught by Darrel Rhea, CEO, Cheskin
This seminar will take a deep look at what makes corporate innovation
initiatives succeed or fail, and will empower managers to effectively
leverage the power of design research into their product and brand development
process. Darrel uses his 25 years of consulting experience to illustrate
his points with case studies from the world’s leading companies.
More
information
International
Conference on Strategic Innovation and Creativity in Brand & Design
Management
Seoul,
Korea
November 29, 2006
Co-Sponsored by:
Design and Brand Management Society
Institute for Industrial Policy Studies—Brand Management Institute
The
call for papers for this important international conference has brought
in an impressive collection of papers, laying the groundwork for a successful
forum for exchange of ideas and best practices among participants from
around the world. The proceedings and results from this event will help
participants better understand ways to manage the design management and
innovation process.
The program will
include four key program tracks: brand strategy, case studies, and two
research studies tracks. In addition, the event will include two keynote
speakers, the Korea Brand Award, and additional poster sessions. For more
information, please visit www.dmi.org for program, registration, schedule,
and hotel information.
31st
Design Management Conference Goes to Waiting List
Measuring and Building Design’s Role
in Achieving Business Success
October
22-25, 2006, Equinox Resort & Spa
Manchester Village, Vermont, USA
The 31st
International Design Management Conference once again went
to a waiting list in late September. Because cancellations do occur and
a few spots will likely become available, we suggest that you sign up
for the waiting list if you would like to attend. This year’s conference
will address the topic of measuring the role of design in achieving business
success, with speakers addressing seven key categories of measurement.
Please visit www.dmi.org for complete information on this prestigious event.
Conference
Sponsor:
Sarasota
International Design Summit 2006
October 10-13, 2006, Sarasota, Florida, USA
Info: www.sarasotadesignsummit.com
NeoCon East: Inspiring Solutions for the Design and Management of the
Built Environment
October 11-12, 2006, Baltimore, USA
Info: www.merchandisemart.com/neoconeast
Return
on Ideas – Better by Design
October 14 – November 12, 2006, red dot design museum, Essen, Germany
Info: www.red-dot.de
CONNECTING
07 World Design Congress—Connecting to People and to Ideas
October 17-21, 2006, San Francisco, USA
Info: www.idsa.org
GoTAC
at Dutch Design Week 2006
October 21-27, 2006, Eindhoven, The Netherlands
Info: www.tac.nu/gotac
The
2nd International Conference for Universal Design in Kyoto 2006
October 22-26, 2006, Kyoto, Japan
Info: www.ud2006.net
Gain:
AIGA Business and Design Conference
October 26-28, 2006, New York City, USA
Info: gainconference2006.aiga.org
1st
International Congress of Design, Art and New Technologies
October 26-28, 2006, Lisbon, Portugal
Info: design2006.cidae.net/en
Massive
Change, Global Design
October 30, 2006, Chicago, USA
Info: www.segd.org/massivechange
PRINT’s
International Art and Commerce Design Review
Deadline: October 31, 2006
Info: www.printmag.com
2006
Design Research Society International Conference
October 31, 2006, Lisbon, Portugal
Info: www.iade.pt/drs2006
DesignThinkers
2006
November 1-3, 2006, Toronto, Canada
Info: www.designthinkers.com
Barcelona
Business Design Week 2006
Featured speakers include Peter Phillips presenting the Spanish language
version of his book, Brief de Diseño
November 6-10, 2006
Info: www.bcd.es
International
and Multi-Cultural Exhibition, Experience, and EGD Themes: Wayfinding,
Information Design, Brand, and Identity
November 10, 2006, New York City, USA
Info: www.segd.org/prof/workshops.html
Design
Week Monterrey 2006 / IDENTITY
November 10-14, 2006, Monterrey, Mexico
Info: www.dwm.org.mx
Future
Design Days: The Sixth International Design Festival and Conference
November 13-14, 2006, Stockholm, Sweden
Info: www.futuredesigndays.com
DESIGN2.0:
Discussions on Design Strategy and Innovation Design, Technology, and
the Future
November 15, 2006, Boston, USA
Info: www.core77.com/design2.0
The
Business of In-house Design
November 16, 2006, Madison, New Jersey, USA
Info: www.in-source.org
Guangzhou
Design Week 2006
November 22-December 2, 2006, Guangzhou, China
Info: www.gzdesignweek.com
The
Design Frontier: graphic design education in small programs and non-urban
regions / An AIGA Education Conference
December 1-3, 2006, Lakewood, CO
Info: www.designfrontier.org
Peugeot
Design Competition 2007
Deadline: December 4, 2006
Info: www.peugeot-concours-design.com
II
NID Design Summit 2006
December 4-5, 2006, New Delhi, India
Info: www.ciionline.org/events
Managing
& Building Brands
December 14-15, 2006, Singapore
Info: www.abf-asia.com
Eye
for Why Design Competition
Deadline: December 18, 2006
Info: www.dyson.com/designaward
Creativity
or Conformity? Building Cultures of Creativity in Higher Education
January 8-10, 2007, Cardiff, Wales
Info: www.uwic.ac.uk
Braun
Prize 2007
Deadline: January 31, 2007
Info: www.braunpreis.de
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