 |
DMI
International Innovation Summit: Empowered Innovation
November 30-December 2, 2005, Boston, USA
Organized by DMI and hosted by the Massachusetts
College of Art
Understanding the impact that process, purpose, and context have on taking
ideas from inception to realization to benefit business and society.
Join industry
leaders and forward-thinkers in examining the role of empowered innovation
in the creation of innovative products and services. This event will focus
on understanding the role of purpose, the importance of shared processes,
and the impact of context on taking new ideas from inception to realization
to benefit business and society. The Summit will act as a catalyst, focusing
on learning from each other in a very creative context. Web-based interaction
and discussions will begin during the registration period, and there will
be interactive projects on innovation, lively discussions and provocative
lectures.
Featured
Presentations
A
Whole New Mind
Dan Pink, Author, A Whole New Mind
Innovation
within an Organizational Context
David Campbell, Smith Richardson Senior Fellow Center for Creative
Leadership
Experimentation
Matters: New Opportunities for Innovation
Stefan Thomke, Professor, Harvard Business School
The
Impact of Innovation and Design on Brand Equity
Magdalena De Gasperi, Director Communications and Media/Public Relations,
Braun GmbH
A
Place where Anything is Possible
Glen Walter, Principal, Managing Member ELEVEN, LLC
Culture-Driven
Innovation
Sohrab Vossoughi, President, ZIBA Design
Foresight,
Innovation and Design
Tony Kim, Ph.D., Professor, Chair of Design Management Dept., IDAS,
Hongik University, Korea
OpenStudio:
Designers Everywhere
John Maeda, Associate Director, MIT - The Media Lab
Innovation
in the Language of Dynamic Media
Jan Kubasiewicz, Professor, Graduate Design Program Massachusetts
College of Art
Insight,
Confidence, and Commitment in Team Decision-Making
Robert Rasmussen, Principal, Robert Rasmussen and Associates
Collaboration
Rules: Key Tenets from World Class Organizations
Bob Wolf, Partner, Boston Consulting Group
Co-Design:
Towards Open Source Branding
Richard Eisermann, Director of Design & Innovation, Design Council
Please visit the
DMI Web site for program, schedule, and registration information about this exciting new conference.
30th
International Design Management Conference Almost Full
Building Value Strategies by Design
October 23-26, 2005, Chatham, Cape Cod, Mass., USA
A handful of spots
still remain for the prestigious 30th International Design Management
Conference. We recommend that you register as soon as possible. Featured
speakers at this year’s conference include Jim Wicks, Vice President
and Director, Consumer Experience Design, Motorola, Inc.; Joe Pine, Co-Founder,
Strategic Horizons LLP; Jonathan Hayes, Design Director, Xbox Platform,
Microsoft Corporation; and Michael Jager, Creative Director, Jager Di
Paola Kemp Design.
View program, complete schedule, and registration
information
Viewpoints
Why
Protect Your Design in the European Union?
By
OHIM
Design is the emotional
and rational answer to the actual needs of the end consumer. The crucial
factor in a successful design is achieving a successful marriage between
technological innovation and design—a beautiful object in and of
itself is not sufficient. In the current international environment, the
most innovative companies place the design management policy (innovation,
creativity, inventiveness) at the center of the decision making process
and huge resources are invested in design management and innovation through
design. Design itself is the pillar of the product, branding, packaging,
publicity, merchandising, and Internet communication.
Why Should I
Protect My Design if the Product is Self-Selling?
Aesthetics and design have economic value. If a design catches the eye
of the consumer, sales rise and the design ROI is positive. If the product
sells itself, why is it so important to protect the design? Design grants
visibility and attractiveness to the product and adds to its commercial
value. It is only logical to protect the source of this rising market
value. Read
complete article
DMI
Review Download of the Month
Remarkable
Pencils Ltd: Breaking Out of the Green Niche
By Paul Micklethwaite,
Senior Researcher, Kingston University, UK, and Anne Chick, Reader in
Sustainable Design, Kingston University, UK
From the Design Management Review, Vol. 16, No. 3, Summer 2005
From an environmental
and business perspective, things were good. Company executives, however,
wondered if they might even be better. Paul Micklethwaite and Anne Chick
describe how a creative rethinking of Remarkable Pencils brand and packaging
maintained the corporate commitment to sustainability at the same time
that it opened up new markets and expanded sales.
This free
download has expired. Click here to read the executive summary for this article and the opportunity
to purchase the article for direct download.
Featured
Fall DMI Seminars
Design
Research For Product & Brand Innovation
October 16-17, 2005, San Francisco, USA
The seminar will empower you to integrate research into the design process
with confidence. It gives managers tools to become advocates for research
that actually produces better design and supports innovation.
Complete
seminar information
Creating
the Perfect Design Brief
October 31-November 1, 2005, London, UK
This seminar will explore all of the critical components of a design brief
and will provide participants with the tools and know-how to build a complete
and comprehensive design brief.
Complete
seminar information
Integrating
Design Into Strategic Design Processes
November 1-2, 2005, Oslo, Norway
This seminar is designed to introduce design professionals to strategic
management processes and to explain how to integrate design thinking,
processes, and strategies into the formulation and implementation of business
strategies.
Complete
seminar information
A
New DMI Case Study—Umpqua Bank: Managing the Culture and Implementing
the Brand
DMI is pleased to
announce that its latest case study “Umpqua Bank: Managing the Culture
and Implementing the Brand” is now
available for sale and distribution through Harvard Business
School Publishing. This case study examines how Oregon-based Umpqua Bank
is attempting to revolutionize the banking industry with a creatively
non-traditional culture and a radically retail mindset, supported by a
highly innovative environmental design.
DMI would like to
thank Ziba Design and Umpqua Bank for their assistance in making this
case study possible.The DMI
Case Study Program is focused on developing teaching case studies
in the classic format and standards developed by Harvard Business School.
Mind
Your Own Business Conference—Presented by How Magazine
October 6-9, 2005,
Scottsdale, Arizona, USA
Info: www.myobconference.com
DesigNation5:
ZOOM! DesigNation Conference 2005 “Zooming” Atlanta
Presented by the Organization
of Black Designers, October 6-9, 2005, Atlanta, USA
Info: OBDesign@aol.com
The
DX National Design Conference
October 12-15, 2005, Toronto, Canada
Info: www.designexchange.org
Gwangju
Design Biennale 2005: Lighting a Beacon—Design for the Future
October 18-November 3, 2005, Gwangju, Korea
Info: www.design-biennale.org
DesignAbout:
The Other 6 Billion People
November 2-4, 2005, Palo Alto, California, USA
Info: www.idsa.org/design_about
2nd
International DUX Conference: “Designing for User Experience”
November 3-5, 2005, San Francisco, USA
Info: www.dux2005.org
Design
for the New China Markets
December 1-2, 2005, Beijing, China
Jointly sponsored by AIGA and IIT Institute of Design
Info: www.id.iit.edu/events/china
Design
Korea 2005
December 1-10, 2005, Seoul, Korea
Info: www.designkorea.or.kr
MaDe In Lab’s Annual Design Management
Week on Managing Design Driven Innovation
December 12-16, 2005, Milan, Italy
Info: www.mip.polimi.it/madeinlab/dmw
|
