The International Monetary Fund recently announced that the international average for economic growth this year is approximately 5%. The USA is performing at about this level, Asia is in the lead, and Europe is performing well below average. Holland, which once had one of the strongest economies in Europe, has for the past two years been in the worst economic shape of all. So of course, improving the economy is an important theme these days. But how should we accomplish this? It is not surprising that at the start of the academic year 2004-2005 several universities seized the opportunity to emphasize the importance of entrepreneurship to help solve the economic problems.

The Dutch State Secretary for Foreign Trade Karien Van Gennip pleaded for more room for knowledge, creativity, and entrepreneurship in her opening speech at the Technical University Eindhoven. She quoted research by the American economist Richard Florida that shows that cities where many creative people live have a stronger economy than other cities.

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Article submissions are welcome; please contact jtobin@dmi.org.

Annual Cape Cod Conference Reaches Capacity
The 29th International Design Management Conference: Leadership by Design
October 24-27, 2004
Chatham Bars Inn, Chatham, Cape Cod, Massachusetts, USA

	Leadership Sponsor

Response to this year’s annual conference on Cape Cod has been extremely strong, and as of September 30 the conference had reached capacity. Registrations are still being accepted for the waiting list, as it is normal for some cancellations to occur during the final weeks prior to the conference. Payment for waiting list registrations will not be processed until acceptance into the conference.

Among the speakers at this year’s conference will be David Campbell, Smith Richardson Senior Fellow, Center for Creative Leadership; Hartmut Stroth, Director, Braun GmbH; Tom Dierking, Global Design Director, Procter & Gamble; Andrew Hargadon, Associate Professor, Graduate School of Management, University of California at Davis; and Lee Green, Director, Corporate Identity & Design, IBM. New to this year’s conference are nine Leadership Forums, interactive parallel sessions featuring brief presentations by leading experts, followed by moderated discussions.

Please visit the program, schedule, and hotel pages for more information, or to sign up for the waiting list.

The International Conference on Innovation by Brand and Design Management
November 11-12, Seoul, Korea

DMI’s 2004 biannual academic conference will be an exciting and truly international event. The conference is being held in collaboration with two other organizations: The Design and Brand Management Society, and the Institute for Industrial Policy Studies. It will help both academics and practitioners better understand ways to integrate brand and design for greater business success.

Registration for the conference is open to all interested individuals from academia, business, and public and government agencies. Please visit the DMI Web site for more information about the conference, registration, schedule, and hotel accommodations.

Managing Design for Strategic Advantage
October 7-8, Philadelphia, USA
Taught by Peter L. Phillips, Design Strategy Consultant

Traditionally, design has been viewed as a service within an organization—not as a strategic business resource. But this traditional view of design is rapidly changing in the fast-moving, highly-competitive business arena of the new millennium. Design managers and designers now need to rethink both the processes of managing design and the ways in which they communicate the strategic value of design to the success of the enterprise. More information.

“This seminar gave me tools and guidelines that I can actually use and take back to my colleagues to improve our group.”
—Kristin Karaiskos, Design Manager, P&G

Strategies for Designing Meaningful Brand Experiences
October 14-15, Minneapolis, USA (New Date)
Taught by Dave Norton, Ph.D., Vice President, Experience Strategy and Research, Yamamoto Moss

Creating meaningful brand experiences is the key innovation that will drive growth and new value for your brand over the next ten years. This seminar will prepare your brand to engage in—and profit from—an important shift in consumer demand: a desire for experiences that really matter. Designed to make you a more strategic thinker about branding, experience design, and value creation, this seminar will explore key consumption trends and detail techniques for creating meaningful experiences for your target audience. More information.

“What an eye-opening way to look at your business! Dave's seminar on creating meaningful brand experiences exposes you to what every marketer needs to know (and probably thinks he/she already knows, but doesn’t) to become or remain successful during these times.”
—Cheryl Rogers, High Affinity Markets, Disney

Creating the Perfect Design Brief
November 4-5, Boston, USA (New Date)
Taught by Peter L. Phillips, Design Strategy Consultant

A well-crafted design brief can function as a contract, an easy-to-follow road map for the entire design process, and an invaluable tool for securing project approval at the end of the process. This seminar explores all of the critical components of a design brief and how to use them to assure the success of any design project. More information.

“I can’t wait to use what I’ve learned here!”
—Shannon Navarette, The Dial Corporation

Marketing Graphic Design Services
November 5-6, Atlanta, USA (New Date)
Taught by Cameron S. Foote, Principal, Creative Business

Without regular and consistent marketing, a firm often finds itself on a feast-or-famine roller coaster at best, and at worst, struggling for its very existence. This seminar has a practical, real-world approach that’s ideal for anyone who wants to improve his or her marketing ability, learn techniques for prospecting for new clients, needs to know more about hiring and motivating sales personnel, or would like to achieve a higher success rate in converting presentations into projects. More information.

“This is the first seminar to fully address all elements of the designer/client relationship and how to nurture it. Cameron Foote has a vast amount of experience and his style, manner and tone were excellent.”
—Ben Blaber – Vice President, Account Director, Davis

Using Design Research for Product and Brand Innovation
November 11-12, San Francisco, USA
Taught by Darrel Rhea, Principal, Cheskin

This seminar empowers design managers to integrate research into the design development process with confidence. It will give managers the tools to become advocates for research that actually produces better design and supports innovation. By knowing how, when, and what kind of research to use in the design process, managers can maintain control of their programs, and produce more effective products and brands. More information.

“A wonderful seminar jam-packed with practical information. I look forward to sharing what I have learned in the last day and a half with my co-workers."
—Kristin Arnold, Consumer Insights Leader, Sanford Corporation

Free Download of the Month
Strategic Branding: Leveraging Technology and Design at Ernst & Young

By Peter Burger, Supervising Associate, Ernst & Young, and David Reyes-Guerra, Director, Brand Strategy and Management, Ernst & Young
Design Management Review, Spring 2003, Vol. 14, No. 2

In an organization with more than 110,000 people around the globe, The Branding Zone is the digital resource that maintains the consistency, power, and integrity of Ernst & Young communications. Peter Burger and David Reyes-Guerra outline the structure of this valuable technology and explain how it contributes to acculturating new employees, strengthens relationships with clients and vendors, and supports the corporate vision and strategy.

This free download has expired. Click here to read the executive summary for this article and the opportunity to purchase the article for direct download.

DMI members can download all DMI Review articles for free on the DMI Web site. Visit www.dmi.org/membership for more information.

Managing Design For Business Success: Readings & Case Studies on Design Management

Edited & Licensed by DMI
Translated by Cathy Huang and the China Bridge International Advisory Board
Published by Beijing Institute of Technology Press

DMI is pleased to announce that a collection of articles and case studies from the Design Management Review will be published in China in conjunction with China Bridge International. The articles have been selected to provide the reader with a variety of perspectives on the management of industrial design for business success.The case studies are actual stories about the management of design resources in large and small companies; the role of design in innovation; and other stories about how design is managed in a variety to organizations. For more information, visit www.shcbi.com.

 

NeoCon East
October 6-7, 2004, Baltimore USA
This event will celebrate the interior design, architectural and facilities management industries of the Midatlantic USA region.
Info: www.merchandisemart.com/neoconeast/overview.html

2nd Annual Pan-European Conference for Graphic Designers
October 14-16, 2004, Berlin, Germany
Join other designers in October for three days of intense thought, serious play and design exploration in one of the most exhilarating epicenters of creative expression. Info: www.graficeurope.com.

FutureHistory: AIGA Design Education Conference 2004
October 16–17, 2004, Chicago, USA
FutureHistory: AIGA Design Education Conference 2004 is the first national AIGA conference for graphic design educators. This gathering of designers from over 40 educational institutions will include general sessions, breakout discussion groups, and juried paper presentations. Info: futurehistory.aiga.org.

China International Industrial Design Summit
October 18-21, 2004, Wuxi, Jiangsu, People’s Republic of China
The theme of this year's event is innovation, exchange, and development of China design. For information, see www.china-id.cn.

ReBrand 100
Deadline: November 3, 2004
The 2005 ReBrand 100 award recognizes the world’s 100 best and most effective rebrands. Info: www.rebrand100.com.

EGD in Transportation, Train Stations, Airports, Transit Hubs, and Mass Transit Systems
November 12, 2004, New York City, USA
A must for all planners, architects, and environmental graphic designers who want to understand the intricacies of this complex area. Info: www.segd.org.

Design Research Society International Conference: Futureground
November 17-21, 2004, Melbourne, Australia
This conference will feature leading-edge design research from the international research community. Supporting the central theme will be discourse around design as both cultural activity and production; mapping the discipline’s development; and research in an industrial context. Info: www.futureground.monash.edu.au/index.html.

MediaSpeak: Strategies for Raising Your Company's Press Profile
December 3, 2004, New York City, USA
For consultants, having your designs praised in the media will drive clients to your door; for corporations, it will strengthen your department’s position within the company. This one-day seminar will address successful means of getting the design message across to the media. Presented by the IDSA, and endorsed by DMI. Info: www.idsa.org.

Unbuilt Chicago
Through January 16, 2005, Art Institute of Chicago, USA
Major architectural projects that were never realized encourage visitors to imagine what Chicago might have been. Ninety drawings, plans, and models provide a cross-section of projects from the 1880s to the present. Info: www.artic.edu.

BraunPrize for Young Designers
Deadline: January 31, 2005
Total prize money is €30,000. The overall winner has a choice of €12,000 or a six-months paid internship in the Braun Design Department. Info: www.braunprize.com.

DESIGN does not equal ART
Through February 27, 2005, Cooper-Hewitt National Design Museum, New York City, USA
Functional Objects from Donald Judd to Rachel Whiteread. The first museum exhibition of virtually unknown design works by some of the most influential artists of the last half century. Info: ndm.si.edu.

IDEA 2005
Deadline: February 11, 2005
The Industrial Design Excellence Awards are dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and the economy. The award is sponsored by the IDSA. Info: www.idsa.org.