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Home > DMI Publications > DMI News > Past eBulletins > November 2008

November 2008 eBulletin

Catch the Flavor of the DMI REMIX Conference

Last month, DMI held REMIX, the 33rd Annual Design Management Conference in Ogunquit, Maine. For those of you unable to make this well-received event, DMI has assembled a lively conference follow-up page that gives a hint of the learning, interaction, and fun that you missed. Check it out!

• View conference artist Will Ayres' engaging REMIX Diary
• Read conference impressions from two attendees:
  A Social Contract for Design Thinkers by Maren Connary
  REMIX Conference - Impressions by Margo Johnson
• Everyone really stepped up to the challenge on the nametag contest
• Listen to the original conference sonic branding scored by Audiobrain
• View conference photos on flickr

Planning is currently underway for 2009 conferences. Check out www.dmi.org/conferences for complete information about next year's not-to-be-missed events.

Darrel Rhea Appointed to DMI Board of Directors

	Darrel Rhea

DMI is proud to announce that Darrel Rhea, CEO of Cheskin Added Value, has been appointed to the Board of Directors. A pioneer of customer-centric design and consumer-led strategy, Darrel has spent the last 30 years working on the front lines of innovation with the world's top corporations, helping them to drive growth strategies. By integrating the disciplines of social science, business analytics and design methods at Cheskin, he is contributing to the reinvention of business consulting.

Darrel has been an active member of DMI since the mid-80's and a member of the Advisory Council for the last decade. He has written numerous DMI Review articles, spoken at many DMI conferences, and leads the popular DMI seminar, Design Research for Product and Service Innovation. He has spoken at conferences for organizations such as ICOGRADA, IDSA, AIGA, World Economic Forum, Forbes CIO Conference, and many others. He has lectured for many leading academic organizations and is co-author of the book, Making Meaning: How Successful Business Deliver Meaningful Customer Experiences. Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures, and change.

Ben Fry and Casey Reas Receive DMI Muriel Cooper Prize

	Jeannette Hanna, Trajectory; Tom Lockwood, DMI President; Ben Fry, co-recipient of the 2008 Cooper Prize; Scott Lerman, Lucid Brands; and Lauralee Alben, Alben Design LLC, 1997 winner.

At DMI's recent REMIX conference in Maine, Ben Fry and Casey Reas were awarded the Muriel Cooper Prize, DMI's highest international award. Ben and Casey originated processing.org in 2001. Processing is an open source programming language and environment for creating images, animation, and interactions. In 2007, they published Processing: A Programming Handbook for Visual Designers and Artists.

Casey Reas is an associate professor and chair of the department of Design|Media Arts at University of California, Los Angeles. He has exhibited his work internationally at numerous museums and galleries. Ben Fry received his doctoral degree from MIT Media Lab, and in 2007 was the Nierenberg Chair of Design for Carnegie Mellon School of Design. He currently works as a designer in Cambridge, Mass.

The Muriel Cooper Prize is named for the late Muriel Cooper, one of the most influential modern designers of the 20th century, member of the DMI board of directors, and director of the MIT Media Lab. The prize is awarded to individuals that have demonstrated outstanding achievement in advancing design, technology, and communications.

Design Leadership Series Webinars
Sponsored by Microsoft

Designing for Technology Adoption: Applying Adoption Theory to Increase the Success of New Product Offers
Wednesday, November 5, 1pm EST
Alonzo Canada, Directing Associate, Jump Associates

	Alonzo Canada

It’s no secret that in most product categories, the majority of new innovations fail. Yet there are products that defy these odds and become entrenched into the fabric of society. What makes these revolutionary products succeed while so many others fail? This presentation will decode strategies to be applied to the design of products according to where they fall along the adoption curve.  By understanding how to best design for technology adoption, business leaders, marketers, and product designers can learn how to create new product offers that thrive in the marketplace.
Complete information

Free DMI Conference Video

Open Empathy
Dev Patnaik, Managing Associate, Jump Associates
Presented at SYNERGY, Brand/Design 20 Conference, June 11-13, 2008, Cincinnati

	Dev Patnaik

This month, as a sample of the content that DMI conference attendees have come to expect, the eBulletin is hosting Dev Patnaik's presentation at last June's Brand/Design conference. All DMI members have free access to complete video of DMI conferences since Fall 2007.

Open Empathy seeks to do for top-line growth and innovation what Open Book Management did for bottom-line management and finance. Open Empathy Organizations can show every person within the company how the decisions that they make can potentially add value to their customers’ lives. Fortunately, such a connection doesn’t have to rely on chance. Organizations can take steps to give every employee—from design to marketing to engineering to finance—a clear, intuitive sense of their customers’ lives.
Access the video

Upcoming DMI Seminars

Integrating Design, Technology and Business for Rapid, People-Driven Innovation
Jonathan Dalton, Director, Philips Design
Stokes Jones, Director, Foresight, Trends & People Research, Philips Design
November 6-7, 2008, Chicago, USA
Learn tools and techniques to foster integration for innovation in your organization. Gain examples of how to build a business focus by being people-centric, and roadmaps towards new strategic frontiers.
Complete information

Creating the Perfect Design Brief
Peter Phillips, Strategy Consultant, and author of Creating the Perfect Design Brief
November 6, 2008, Seattle, USA
"Helped me see the value for a designer and business owner collaborating to determine project objectives. Peter is very knowledgeable – I would definitely recommend him."
—April Showers, Manager, Interactive Design, Continental Airlines
Complete information

Design Research for Product and Service Innovation
Darrel Rhea, CEO, Cheskin Added Value
November 13-14, 2008, New York City, USA
"It helped me broaden my perspectives. I feel inspired to bring excellence and enthusiasm to drive innovation in our company."
—Lisa Bennett, Client Services, Turner Duckworth
Complete information

Managing Creative Staff
Dr. Leonard Glick, Executive Professor, College of Business Administration, Northeastern University
November 18-19, 2008, Boston, USA
"A great fundamental overview for the very complicated issue of creative employee management."
—Travis Williams, Creative Director, State Farm Insurance Co.
Complete information

DMI Review Download of the Month
Branding and Design Innovation Leadership: What’s Next?
By Phil Best, Vice President, Product Design and Innovation, LPK
From the Design Management Review, Vol. 19, No. 3, Summer 2008

Saying the right things about innovation is one thing. Making it happen is quite another. In this concise primer, Phil Best translates his many years of experience into an innovation action plan-one that synthesizes creativity with brand and strategy. He summarizes an innovation process. He presents a list of Innovation Triggers. And he even includes a system of metrics for evaluating design proposals.
View the article

This month's DMI article hosted on BusinessWeek.com:
Radical Service Innovation
By Mark Jones and Fran Samalionis, IDEO