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Brand
Attraction and Emotional Design: Uncovering the Brand Attributes that
Consumers Crave
DMI
Design Leadership Series—Sponsored
by Microsoft
Tuesday, November 14, 2006, 1pm EST
With Henry Chin, Executive Director, Ziba Design (New Speaker)
In a world of choice,
few product lines—let alone brands—stand apart. Why? And how
can we apply the fundamental rationale behind core human desires to better
understand what it takes to move beyond merely fulfilling functional needs,
to create emotional attachments to products and brand? Creating value-based
connections through the identification and design of meaningful experiences
is the foundation of Emotional Design. Every company has an essential
core, and every company has a strategic customer that it seeks to attract.
Henry Chin, Executive
Director of Ziba, explores these critical factors for success through
examples of companies who are masters of the craft. Derived from an understanding
of the history of human culture and psychology, Ziba Design has a long
history of working to uncover the behavior, motivations, and values that
drive consumer choices. It is the journey that moves us from simply fulfilling
the functional expectations of the consumer to connecting at an emotional
level that drives brand loyalty.
More
information
International
Conference on Strategic Innovation and Creativity in Brand & Design
Management
Seoul,
Korea
November 29, 2006
Co-Sponsored by:
Design and Brand Management Society
Institute for Industrial Policy Studies—Brand Management Institute
In 2004,
DMI joined forces with two international design organizations to sponsor
a major academic conference in Seoul, Korea. This fall, DMI will build
on this success with another important academic conference in Korea, once
again cosponsored by the Design and Brand Management Society (DBMS), and
the Institute for Industrial Policy Studies—Brand Management Institute
(IPS-BMI). These international organizations are working together to promote
a single mission of raising the awareness of the importance of brand and
design management within corporations.
The call for papers
for the conference has resulted in the acceptance of an impressive collection
of 41 papers, representing 61 authors from 13 countries. The program will
include five key program tracks: brand strategy, case studies, two research
studies tracks, the Korea Brand Award, as well as poster sessions. This
collection of thinking from top educators lays the groundwork for a lively
forum for exchange of ideas and best practices among participants from
around the world.
Interested individuals
from the business world, academia, and government and public agencies
are invited to participate. For more information, please visit www.dmi.org for program, registration, schedule,
and hotel information.
DMI
Review Download of the Month
Stories:
The Way We Inspire Ourselves and Each Other
By Eun-Kyong Baek,
Lecturer, Design Management and Innovation, DeMontfort University, UK
From the Design Management Review, Vol. 17, No. 3, Summer 2006
Managers need to take
advantage of narrative thinking—the engaging art of storytelling—as
an important source of creative ideas. Elaborating on this thesis, Eun-Kyong
Baek demonstrates how sharing stories can be the catalyst for innovation,
revealing new design pathways and triggering specific strategies related
to such areas as branding, product development, and advertising.
Access
this article and join online discussions
DMI
Presents Design Management Team of the Year Award
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From left, DMI
President Tom Lockwood; Clive Roux, Senior Director, Philips Design;
and John Barratt, President & CEO, Teague. |
The Design Management
Institute is proud to announce the establishment of the DMI Design Management
Team of the Year annual award for design management teams that demonstrate
exceptional business practice. The 2006 recipients were introduced at
the 31st International Design Management Conference in Manchester, Vermont.
The inaugural presentation was shared by two leaders in the industry who
have succeeded in 80 years of practice: Teague and Philips Design.
John Barratt, President
and CEO of Teague, stated, “In an industry that is ever-changing
and ever-improving, it’s a true honor to receive such recognition,
and a real delight to receive it in conjunction with my good friends at
Philips Design. This has been an amazing year for Teague, celebrating
80 remarkable years of culture-defining design; we are inspired by our
rich heritage, and use it to inform our future focused point of view.”
Philips Design’s
CEO, Stefano Marzano, commented, “Philips Design is honored and
privileged to receive this recognition. We are dedicated to furthering
the cause of design in creating an attractive and sustainable quality
of life, and passionate about developing and establishing design as a
strategy for growth, innovation and new business development.”
After the presentation
of the award, surprise speaker Bob Blaich FIDSA, of Blaich Associates,
talked about the importance and impact of design management on his long
and successful career as head of design at Herman Miller and Philips.
Blaich defines design management as: The implementation of design within
a corporation by communicating the relevance of design to long term corporate
goals, and the coordination of design resources at all levels to achieve
the objectives of the corporation.
31st
Design Management Conference Update
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Surprise speaker
Robert Blaich FIDSA, of Blaich Associates. |
This year’s
31st International Design Management Conference was enthusiastically received
by attendees, and once again went to a waiting list several weeks prior
to the event. A lively
sampling of photos from the event can be viewed at www.dmi.org.
The conference, held
October 22-25, focused on the key theme of Measuring and Building Design’s
Role in Achieving Business Success. The event featured a roster of 17
speakers, including Henry Rich, Deputy Chief Executive of the UK Design
Council, who discussed the Council's research on the value of design and
their efforts to communicate these results to the business world; Jerry
Kathman, President/CEO, LPK, Inc., who talked about the challenges of
measuring the results of marketing and design, and a call to action for
the future; Robyn Waters, Founder and President, RW Trend, LLC, who related
how she used passionate design to differentiate Target from the competition;
and Diego Rodriguez, Director, IDEO, who discussed the metrics and methodologies
in use at IDEO.
Program sponsors
included BrandPartners and Aquent. Conference video recording was sponsored
by frog design in conjunction with ScribeStudio. Look for details in future
issues of the eBulletin on how to view the video online at www.dmi.org.
Also stay tuned for a conference report, as well as announcements about
next year’s event. DMI is gratified with the strong response that
this event has received, and we will endeavor to continue to improve and
evolve this conference, as well as our other educational conferences and
seminars.
DMI
Seminar Update
Managing Design for Strategic Advantage
November 9-10, 2006, Boston, USA
Taught by Peter Phillips, Design Strategy Consultant
Too often, non-design managers have viewed design in a business as a decorative
service group. Fortunately, a great many enterprises are beginning to
realize that true strategic design can enhance market position and provide
a competitive advantage in the marketplace. This seminar has been specifically
designed to help design organizations meet today’s real-world business
challenges in a more strategic and effective way.
More
information
Managing
Creative Staff
November 30-December 1, 2006, Boston, USA
Taught by Dr. Leonard Glick, Executive Professor, College of Business
Administration, Northeastern University
Managing any employee presents significant challenges, and special challenges
are encountered when managing creative staff. This seminar will help you
deal with many of the common and classic issues of managing others, as
well as some of the specific challenges faced by those who manage designers.
You will learn tools and techniques that can be used immediately to increase
the effectiveness of your group.
More
information
Barcelona
Business Design Week 2006
Featured speakers include Peter Phillips presenting the Spanish language
version of his book, Brief de Diseño
November 6-10, 2006
Info: www.bcd.es
International
and Multi-Cultural Exhibition, Experience, and EGD Themes: Wayfinding,
Information Design, Brand, and Identity
November 10, 2006, New York City, USA
Info: www.segd.org/prof/workshops.html
Design
Week Monterrey 2006/IDENTITY
November 10-14, 2006, Monterrey, Mexico
Info: www.dwm.org.mx
Future
Design Days: The Sixth International Design Festival and Conference
November 13-14, 2006, Stockholm, Sweden
Info: www.futuredesigndays.com
World
Usability Day 2006
November 14, 2006, Virtual, worldwide
Info: www.worldusabilityday.org
DESIGN2.0:
Discussions on Design Strategy and Innovation Design, Technology, and
the Future
November 15, 2006, Boston, USA
Info: www.core77.com/design2.0
The
Business of In-house Design
November 16, 2006, Madison, New Jersey, USA
Info: www.in-source.org
Guangzhou
Design Week 2006
November 22-December 2, 2006, Guangzhou, China
Info: www.gzdesignweek.com
Hot
Issues... Insider Perspectives
December 1, 2006, Santa Monica, CA, USA
Info: www.apdf.org
BODW
2006: Business of Design Week
November 29 – December 1, Hong Kong, China
Info: www.bodw.com.hk/eng/index.php
2007
I.D. Annual Design Review
Deadline: December 1, 2006
Info: www.idonline.com/adr
The
Design Frontier: Graphic Design Education in Small Programs and Non-urban
Regions
An AIGA Education Conference
December 1-3, 2006, Lakewood, CO
Info: www.designfrontier.org
Peugeot
Design Competition 2007
Deadline: December 4, 2006
Info: www.peugeot-concours-design.com
II
NID Design Summit 2006
December 4-5, 2006, New Delhi, India
Info: www.ciionline.org/events
Cooper
U | Interaction Design Practicum
December 5-8, 2006, San Francisco, USA
Info: www.cooper.com
Microsoft
Next Generation PC Design Competition
Deadline: December 17, 2006
Info: www.startsomethingpc.com
Eye
for Why Design Competition
Deadline: December 18, 2006
Info: www.dyson.com/designaward
Metropolis
2007 Next Generation Design Competition
Deadline: January
5, 2007
Info: www.metropolismag.com/nextgen
Creativity
or Conformity? Building Cultures of Creativity in Higher Education
January 8-10, 2007, Cardiff, Wales
Info: www.uwic.ac.uk
Braun
Prize 2007
Deadline: January 31, 2007
Info: www.braunpreis.de
Arab
Design Initiative
February 3-5, 2007, Dubai
Info: www.moutamarat.com
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