DMI
International Innovation Summit: Empowered Innovation
November 30-December 2, 2005, Boston, USA
Organized by DMI and hosted by the Massachusetts
College of Art
Don’t miss
this rewarding opportunity to band together with industry leaders and
forward thinkers in improving the way businesses and individuals shape
the future. Globalization and technology are changing how we work, live,
and succeed in the world. To excel in an economy now built on invention,
innovation, and empathy, design leaders must be able to take new ideas
from inception to realization to benefit business and society.
The
Future = Play, Experimentation, Collaboration, Innovative
Thinking
The creative context
of this event will focus on learning from each other. Be prepared to share
your expertise and roll up your sleeves to tackle interactive projects
on innovation. Please visit the DMI Web site for program, schedule, and registration information about this exciting new conference.
Don't miss the DMI
Innovation Blog! Read what David Campbell has to say about
the impact of competition on innovation, among many other comments. Check
back later this week for a new topic!
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Viewpoints
Blogs and Corporate Communications: Notes Beyond the Hype
By Ralf
Beuker, Strategy Coaching |
According to recent AdAge.com research, approximately 35 million US workers (which is equivalent to
25% of the corporate US workforce) visit blogs for an average of 40 minutes
a day! There is no doubt that blogs have become an accepted source of
information and the trend will continue with rising user numbers worldwide.
According to AdAge.com, Technorati,
a blog search engine, now tracks 19.6 million blogs, a number that has
doubled approximately every five months for the past three years.
Although there is
clearly some concern in the office that blog surfing might not be always
work-related, it shows the potential impact that blogs may have on employees,
and by the same token, customers as well. So the question is evident:
Why not leverage this interest and get your company and your people engaged
in a corporate blog as well?
Read complete article and post your comments
DMI
Review Download of the Month
The
Making of Design Champions
By Mark Barngrover,
Director of Design, Procter & Gamble
From the Design Management Review, Vol. 16, No. 2, Spring 2005
Innovation is always
about ideas. It is also, as Mark Barngrover makes clear, always about
people. At Procter & Gamble, the role of design has shifted from brand
support to being a strategic brand feature. It is a transformation that
has strengthened the value of brands as well as customer understanding
and loyalty: bottom-line changes driven by the increasingly important
contributions of design champions, design managers, and design consultants.
This free
download has expired. Click here to read the executive summary for this article and the opportunity
to purchase the article for direct download.
Featured
November DMI Seminars
Strategies for Designing Meaningful Brand Experiences
November 3-4, 2005, Santa Fe, USA
Creating meaningful experiences is the innovation strategy that will result
in long-term brand value. This workshop is designed to help design managers
and strategists innovate new experiential offerings that meet the most
pressing need of today’s consumers—the need for meaningful
brand experiences.
Complete
seminar information
Design Research Fundamentals
How to plan and manage design research projects
November 10-11, 2005, San Francisco, USA
If you have ever been frustrated by the application of market research
to your initiatives, this seminar will give you the tools to take control
and get the kind of information that your team needs.
Complete
seminar information
DMI
Insights Dinner
November 30, 2005, Royal College of
Art, London
Announcing the first pilot event run by DMI/London as part of the Design
Management Institute's move to develop local chapters throughout Europe
and in other parts of the world. Chaired by Harry Rich, Deputy CEO of
the UK Design Council, the evening will feature a keynote speaker on a
burning design management issue of the day, and is a convivial opportunity
to learn and meet with other senior practitioners from design management
and academia.
More
information
DesignAbout:
The Other 6 Billion People
November 2-4, 2005, Palo Alto, California, USA
Info: www.idsa.org/design_about
2nd
International DUX Conference: “Designing for User Experience”
November 3-5, 2005, San Francisco, USA
Info: www.dux2005.org
Big
Brand Stories
November 9, 2005, Kansas City, Missouri, USA
Info: www.bigbrandstories.com
Design
for the New China Markets
December 1-2, 2005, Beijing, China
Jointly sponsored by AIGA and IIT Institute of Design
Info: www.id.iit.edu/events/china
Design
Korea 2005
December 1-10, 2005, Seoul, Korea
Info: www.designkorea.or.kr
MaDe In Lab’s Annual Design Management
Week on Managing Design Driven Innovation
December 12-16, 2005, Milan, Italy
Info: www.mip.polimi.it/madeinlab/dmw
Icograda
Design Week in Hong Kong
January 20-27, 2006, Hong Kong, China
Info: www.icograda.org
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