At DMI’s Brand/Design 20 Conference, leading experts will explore synergy, collaboration, and strategy. Learn best of class methods and tactics to achieve organizational success through effective integration, cross-disciplinary communication, and management. Meet and interact with your peers from around the world. Experience three days of learning, inspiration, community, and sharing.

Speakers:

Life in the Fast Lane: Designing the Ferrari Theme Park
Randy Smith, Senior Project Director, Jack Rouse Associates
Design Thinking: A New Approach to How P&G Solves Problems and Meets Consumer Needs
Cindy B. Tripp, Global Marketing Director, Procter & Gamble
Demystifying Sonic Branding and Identity
Noel Franus, Director of Strategy, Sonic ID US, and Martyn Ware, Creative Director, Sonic ID Europe
The Partnership between Executive Management and Design Management
Michael Moore, Senior Interior Design Manager, Marriott Hotels
The Live Well Collaborative: A New Model for Fostering Research
Craig Vogel, Professor, College of Design, Architecture, Art, and Planning (DAAP), University of Cincinnati
Open the Box: Disruptive Global Opportunity
Rosaline Yin, Director, Brand and Graphic Design, Kodak
Open Empathy
Dev Patnaik, Managing Associate, Jump Associates
Packaging & the Environment: The Shoppers’ Perspective
Scott Young, President, Perception Research Services, Inc.
Branding Without Advertising: Communicating at Point-of-Purchase
Stephen J. Hoch, John J. Pomerantz Marketing Professor, The Wharton School; Advisor, Proteus Design
The Evolution of Brand Experience
Patrick Newbery, General Manager, Method
Icons: Beyond Brands
Aaron Betsky, Director, Cincinnati Art Museum

For two decades, this conference has presented the best in identity, design, and branding. To celebrate this milestone, the Brand/Design conference returns to Cincinnati, a city of brands and brand builders, at the historic, art-deco-themed Hilton Netherland Plaza. Explore the synergy of design, brand, and business. Come to Cincinnati, June 2008!

Just prior to the conference, on June 10, DMI will present a one-day session of Scott Lerman's seminar, Strategies that Transform Brands.

A Successful Week of Design Management in Paris

DMI recently held two very successful conferences in Paris: an education conference, "Design Thinking: New Challenges for Designers, Managers and Organizations;" and the Design/Management Europe 12 Conference, "Design: The Linking Force."

The education conference featured over 80 presentations, representing 28 countries and six continents. Comments from attendees include: "This was a great conference with a very wide spectrum of issues discussed and ideas generated all worthy of more intensive research effort." "Fantastic discussion and papers!" Selected papers from the conference will be published in a future issue of DMI's academic publication, the Design Management Journal.
View photos from the education conference

The professional conference attracted nearly 200 attendees and presenters representing 26 countries. Highlights included receptions sponsored by Microsoft and Chambre de Commerce at d'Industrie de Paris, a series of breakout sessions, and presentations from leading speakers. Comments include, "Built to a nice crescendo and raised critical issues." "As every year, thanks for the contribution of professionalism and human attention in the DMI conference."
View photos from the professional conference 

Video of all the presentations at the professional conference will be available to conference attendees and DMI members shortly. You also might be interested in Erik Roscam Abbing's conference blog at branddriveninnovation.com. Look for news about next year's European conference in future issues of the eBulletin.

Design Leadership Series Webinar
Sponsored by Microsoft
Strategic Positioning for Corporate Design Groups
Case Study: Motorola's Enterprise Mobility Business
Wednesday, May 7, 1pm EDT (Online)
Graham Marshall, Director Design Research, Motorola
Curt Croley, Sr. Director of Innovation & Design, Motorola

Graham Marshall		Curt Croley

Motorola's Enterprise Mobility Business (EMb) focuses on mobile computing solutions for business customers who need to capture, move and manage data during their day to day business operations. This group holds a unique and strategic position which is rare for corporate design groups, as it is in a position to directly influence market opportunity choices and the product development directions across all divisions.

Key learning points:

• Leveraging the value of customer research to position the design team for leadership
• Facilitating a company wide innovation process as part of the team’s core competency
• Strengthening technical development skills to solidify relations with the engineering disciplines

  Complete information

A New DMI Seminar: Sustainable Design
Adam Richardson, Director of Product Strategy, frog design, inc.
Sara Todd, Senior Design Analyst, frog design, inc.
May 15-16, 2008, San Francisco, USA

Adam Richardson		Sara Todd

The topic of sustainable or “green” design is of increasing urgency to companies involved in product development. Recent surveys have shown that key customer segments are willing to pay more in order to buy greener products. This seminar will address the fundamental issues of sustainable design and introduce a broad range of frameworks and concepts for tackling the often fundamental changes that are required in how a company approaches design and manufacturing.

You will receive an intensive introduction to the broad topic of sustainable design, and the lively format will be both inspiring and pragmatic in nature. You will learn core concepts illustrated through case studies, and bring these concepts back home to your own situation through hands-on exercises.
Complete information

Upcoming DMI Seminars

Managing Creative Staff
Dr. Leonard Glick, Executive Professor, College of Business Administration, Northeastern University
May 12-13, 2008, Boston, USA

“This will definitely help me identify ways of motivating staff and aiding in their continued development.”
—Omari Brandt, Sr. UI Designer, HSBC – North America
Complete information

The Trendmaster's Guide to Great Design
Robyn Waters, President, RWTrend
Gary Springer, President, SpringWater, LLC
June 5-6, 2008, Chicago, USA
"I will bring many ideas back to get my team thinking differently. (The seminar) confirmed the importance of creative thinking in the business environment."
—Laura Peters, Design Project Supervisor, Continental Mills
Complete information

Strategies that Transform Brands
Scott Lerman, Founding Partner, Lucid Brands
June 10, 2008, Cincinnati, USA
(A one day seminar held just prior to the Brand/Design 20 Conference)

"We found Scott to be inspiring, thorough and he delivered a brilliant seminar, we were fizzing when we left."
—Rod Upchurch, Managing Director, Brando Creative Ltd. (New Zealand)
Complete information

DMI Review Download of the Month
From Small Ideas to Radical Service Innovation
By Mark Jones, Lead for Service Design and Innovation, IDEO; Fran Samalionis, Head of Service Design and Innovation, IDEO
From the Design Management Review, Vol. 19, No. 1, Winter 2008

The quest to discover and implement strategies on the frontier of service design demands a measured blending of creativity and discipline. Mark Jones and Fran Samalionis probe challenges and pitfalls in the process and outline five steps that leverage positive results. Their commentary addresses the nuances of such an effort as well the big picture, insights they illustrate with a case study on 1st Source Bank in South Bend, Indiana.
View the article