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19th DMI International Brand Design Conference
Brand, Design, and Business—the Integration Imperative
June 6-8, 2007
The Drake Hotel, Chicago, USA
 Excitement is building and registration is strong for DMI's first-ever conference in Chicago. Join senior branding, design, and management professionals and executives from organizations such as BIC Corporation, Black & Decker, Boeing, Cardinal Health, Charles Schwab & Co., Del Monte Foods, Eli Lilly, IDEO, Interbrand, Mellon Financial Corporation, Microsoft, Nestlé, Steelcase, and Visa.
Building integration between brand, design, and business is now an imperative to sustainable business success. Until now, there have been few consolidated efforts to capture and share knowledge about cross-functional brand and design integration. Don’t miss this important learning and networking opportunity.
Speakers:
Anne Fuller Global Concept Design Director, YUM! Brands, Inc.
Mark Dziersk VP Industrial Design, Laga/one 80
Marc Gobé Chairman & CEO, Desgrippes Gobé Group
Chris Bedford President, Karo Group Inc.
Patrick Whitney Director, Institute of Design, Illinois Institute of Technology
Alan Schell Director of User Experience Design, EMC Corporation
GK Van Patter Co-Founder, Director of Strategy, Humantific
Tim Wallack Director, Insights & Strategy, Smart Design
Nasahn Sheppard Director, Industrial Design, Smart Design
Carol Gee Chief Communications Officer, O-I
David Lemley President & Chief Brand Strategist, Lemley Design
Frans Joziasse Director, PARK
Guy Faulkner Director, Motorsport Initiative, Indiana State University
Optional Pre-Conference Seminar:
Learning to Lead: A Guide to Nurturing Our Innate Leadership Skills
Maureen Thurston Principal, ACCESS International
June 4-5, 2007, Chicago
Hotel deadline: May 16, 2007
The conference will be held at the historic and elegant Drake Hotel, located on the Magnificent Mile with commanding views of Lake Michigan. The hotel guest room deadline is May 16, 2007. Reservations received after this date will be accepted on a space-available basis and may not qualify for special conference pricing.
For more information about this important international conference, including the schedule, hotel, registration, and sponsorship, please visit www.dmi.org/branddesign
Event Sponsors:
The 32nd DMI International Design Management Conference
Thinking Ahead: Building the Future of Design in Business
September 23-26, 2007
Kingsmill Resort & Spa, Williamsburg, Virginia, USA
 The integration of design and business is now a reality. Because the world of design and business is changing radically, we as design leaders must also be able to change and adapt to the future. In times of change, the future becomes more difficult to anticipate, yet more important than ever to prepare for.
We are clearly in a transitional period—a changing environment that requires cross-discipline work methods, cross-functional teams, and integrated design solutions. Improving our capacity to understand these changes is not only useful, it is an imperative to good business. The presentations at this conference will address and answer key questions: What is the current state of design, and where are we headed? How will we embrace the exploding awareness of design for business on a global level? Is this change here to stay? How can design managers address the issues of responsible design and triple bottom line?
At DMI’s 32nd International Design Management Conference we will take an in-depth look at what the future may hold for design management, leadership, and strategy. With a portfolio of thought-leaders, combined with group exercises, we will seek solutions to the biggest opportunities and obstacles we will face for both today and tomorrow. The goal will be to help design managers become design leaders, and design leaders to become organization leaders of the future.
For the first time ever, this conference will be held outside of New England at the Kingsmill Resort & Spa, in Williamsburg, Virginia. Registration is now open for this world-class conference that sells out every year. Watch www.dmi.org/annual in the coming weeks for more information about the speakers.
Reinventing with Design 2007: Strategic Design and Brand Management
June 13,
2007, Hong Kong
Event Partners:
Hong Kong Design Centre
Design Management Institute
Central Saint Martins College of Art and Design
Design and branding are the twin engines of value creation in today’s competitive marketplace. To ward off the downward spiral of margin erosion, many successful companies have incorporated design as an integral part of the corporate and brand strategies. Would you want to be the next?
The Reinventing with Design Conference 2007 will focus on the strategic value of design to business and various design management issues–from integrating design into the core of business, the management of design talents, brand management to measuring design effectiveness.
Partnering with the Design Management Institute and the Central Saint Martins College of Art and Design, the Hong Kong Design Centre will bring together world-class experts to share their insights, experience and the latest global trends in design and branding. This conference will be of considerable interest and relevance to CEOs, senior executives, entrepreneurs, designers, marketers and other professionals who strive to stand out from the marketplace and create more value for business.
Speakers:
Victor Lo Chairman, Hong Kong Design Centre
Thomas Lockwood, PhD President, DMI
Simon Bolton Course Director, Product Design, School of Graphic & Industrial Design, Central Saint Martins College of Art and Design, University of the Arts (UK)
Lee Green Worldwide VP, IBM Brand and Values Experience, DMI Board Member
Peter Phillips Design Strategy Consultant, DMI Board Member
Cressida Granger Mathmos
Jerome Kathman President & CEO, Libby Perszyk Kathman, Inc., DMI Board Member
Nigel Plested Design Director, Mamas and Papas
On June 14, there will be a Master Class of “Creating the Perfect Design Brief,” the popular DMI seminar led by Peter Phillips.
For more information and registration information, please visit the Hong Kong Design Centre website.
Upcoming Seminars
Strategies for Designing Meaningful Brand Experiences
Dave Norton, PhD, Principal, Lead Strategist, Stone Mantel
May 10-11, 2007, Chicago, USA
Creating a meaningful brand experience matters to every public enterprise, whether you are offering goods and services, communicating corporate values, or designing environments. Participants will learn why consumers place a premium on experiences that actively engage with family, friends, issues, and life choices, and how to tap into those opportunities.
Complete information
Meaningful Innovation: An Executive Seminar to Learn how to Increase Innovation and Reduce Risk
Henry Chin, Executive Director, Ziba Design
Jeremy Kaye, Creative Director, Ziba Design
May 31-June 1, 2007, Boston, USA
To innovate is easy! To create relevant and meaningful innovation is hard. It requires deep understanding of process, tools and methodology. This seminar will provide the insight and know-how that will enable you to build a consistent culture of meaningful innovation for your business.
Complete information
Learning to Lead: A Guide to Nurturing Our Innate Leadership Skills
Maureen Thurston, Principal, ACCESS International
June 4-5, 2007, Chicago, USA
As designers ascend the management ladder, one of the hardest challenges they will face is conquering the ‘soft’ skills of leadership. Through readings, assignments, Socratic-styled discussions and experience-based exercises, this seminar provides participants with specific tools that will transfer leadership skills into effective practice.
Complete information
Two New Sessions of Managing Creative Staff Announced
Due to popular demand, two more sessions of this popular seminar with Dr. Leonard Glick have been introduced:
July 26-27, 2007, Chicago, USA
September 27-28, Boston, USA
Complete information
Design Leadership Series Webinar
Moving Up the Design Curve for Greater Competitive Advantage
Tuesday, May 8, 1pm EDT (Online)
Heather Fraser, Director, designworks Strategy Innovation Lab and Design Initiatives, Rotman School of Management, University of Toronto
No one can debate the value of design as traditionally seen as a functional output: Great design of brands, spaces, products and service experiences creates connections, desire, satisfaction and value to the ultimate user, taking a commodity to a premium position. But where design has its highest value is in extending the application of design thinking through to strategy and business model design. Embracing design methods and mindsets as an integral part of the strategic planning and business development process can drive the design of new strategies and business models in support of dramatic new growth.
This webinar will focus on how design thinking can contribute to corporate success, and how designers can harness their knowledge and experience into driving business model innovation in an enterprise. Discussion will include the following:
- The Design Curve—broadening the application and value of ‘design’
- Extending Design Thinking into the strategic planning process—from consumer insight to strategic business model design
- Moving organizations up the Design Curve through inspiration, education and experimentation
Complete information
DMI maintains
an online
calendar at www.dmi.org with even more events
34th Congress of the Pan European Brand Design Association (PDA)
May 3-5, 2007, Ibiza, Spain
Info: www.pda-europe.com
Design Camp 8
May 4-5, 2007, Wanganui, New Zealand
Info: wsd.ac.nz/designcamp8
GRAVITY FREE Multidisciplinary Design Innovation Conference
May 14-16, 2007, Chicago, USA
Info: www.GravityFree2007.com
Institute of Design Strategy Conference 2007
May 17-18, 2007, Chicago, USA
Info: www.id.iit.edu
InnoTown 07
May 21-23, 2007, Alesund, Norway
Info: www.innotown.com
Metamorphosis of Design Management: An international symposium
May 24, 2007, London, UK
Info: a.kent@lcc.arts.ac.uk
Architecture for Brands 7
May 24, 2007, Frankfurt, Germany
Info: www.german-design-council.de
International Design Forum
May 27-29, 2007, Dubai, UAE
Info: www.moutamarat.com
The Nordic Design Research Conference 2007: Design Inquiries
May 27-30, Stockholm, Sweden
Info: www.nordes.org
Greater Helsinki Vision 2050: International Ideas Competition
Deadline: May 31, 2007
Info: www.greaterhelsinkivision.fi
SIGGART Design Contest
Deadline: June 1, 2007
Info: www.MySIGG.com/SIGGART
Aspen Design Summit
June 3-6, 2007, Aspen, Colorado, USA
Info: www.aspendesignsummit.org
Japan Industrial Design Promotion Organization: Good Design Award 2007
Deadline: June 13, 2007
Info: www.g-mark.org/english/gda/2007
Ourtopia: the DX National Design Conference
June 14-16, 2007, Toronto, Canada
Info: www.dx.org/conference
Design 21: Social Design Network Competition Series
Deadline: June 17, 2007
Info: www.design21sdn.com
Red Dot Design Awards
Communication Design / Deadline: June 22, 2007
Design Concept 2007 / Deadline: June 25, 2007
Info: www.red-dot.de/registration
2007 HOW Design Conference
June 10-13, 2007, Atlanta, USA
Info: www.howconference.com
San Francisco Design Week
June 11-17, 2007, San Francisco, USA
Info: www.sfdesignweek.org
The International Institute for Information Design
July 5-7, 2007, Schwarzenberg, Austria
Info: www.iiid-visionplus.net
Business Perspectives for Creative Leaders
July 29-August 3, 2007, Cambridge, Massachusetts, USA
Info: www.aiga.org/content.cfm/business-perspectives
Design Camp 2007
July 30-August 3, 2007, Minneapolis, USA
Info: design.umn.edu
Designing Pleasurable Products and Interfaces
August 22-25, 2007, University of Art and Design, Helsinki, Finland
Info: www.designresearch.uiah.fi/dppi07
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