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Design Leadership in Action
The Business of Design + Brand + Experience
18th
International Brand Design Conference
May
17-19, Montréal, Québec, Canada
 The
18th International Brand Design Conference is just two weeks away. Don’t
miss this opportunity to join senior brand, marketing, and design managers
from organizations including AOL, Boeing, Canada Post, Eastman Kodak Company,
eBay, Fidelity Investments, Ford Motor Company, Karo Group, Lippincott
Mercer, LPK, Microsoft Corporation, Nestle USA, Perrenial Inc., Procter
& Gamble Co., Scotiabank, Steelcase Inc. Canada, and Target in discovering
how to create customer experiences that matter.
Featured
presentations include:
Themed
and Immersive Experience Design: Telling One Story at a Time
Orrin Shively, Executive Director, Creative and New Business Development,
Walt Disney Imagineering Research & Development
Multidimensional
Thinking and Innovation
Lars Engman, Design Director, IKEA of Sweden AB
CEM:
The Future of Brand Leadership
Bernd Schmitt, CEO, The EX Group, Robert D. Calkins Professor of
International Business, Columbia Business School; Author, Customer Experience
Management
This conference is
filling up, so make sure to register soon. Visit the conference
website for complete program, schedule, and registration information.
Empowering
Design for Leadership
A
Design Leadership Series Online Seminar
Sponsored
by Microsoft
Tuesday, May 9, 1:00pm EST
Join DMI on Tuesday,
May 9 for the first online seminar from the new DMI Design Leadership
Series. Darrel Rhea, CEO
of Cheskin, will explain how methods of design research are invaluable
in uncovering big innovation opportunities and how design can inspire
internal alignment of senior management to make those opportunities a
reality.
The DMI Design Leadership Series consists of interactive presentations
that you and your team can access right from your desktop. Each online
seminar will feature leading thinkers in design and design management
addressing topics of key importance, brought to you through Microsoft
Live Meeting.
More
information
Member
Registration Opens for 31st International Design Management Conference
The Business of Measuring Design and Design Management
October
22-25, Equinox Resort & Spa
Manchester Village, Vermont, USA
Today, businesses
need to be assured that they are capturing real value for their investment
in design. Business managers, design managers, and designers are asked
more and more to provide measurements of the effectiveness and the efficiency
of design and design management. How is this done? What is the criteria
for evaluation? What are the key variables to look into? How does one
isolate design? Until now, there have been few consolidated efforts to
capture data about this very important aspect of every business. The 31st
International Design Management Conference will be dedicated
to exploring and defining this elusive and yet most important topic.
For 2006, this conference
is moving to a
new venue: The Equinox Resort & Spa, in Manchester Village,
Vermont. Founded in 1769, the historic Equinox features New England charm
and amenities such as a spa, indoor pool, fitness center, 18-hole golf
course, and a wide range of activities such as off road driving, falconry,
mountain biking, and fly fishing.
Registration
is now open for DMI members only during the month of May. Nonmember
registration will open in early June. Early registration is recommended
for this prestigious conference, which often fills up well in advance.
International
Forum on Design Management Research and Education
Seoul,
Korea
November 29, 2006
Co-Sponsored by:
Design and Brand Management Society
Institute for Industrial Policy Studies—Brand Management Institute
DMI is proud to announce
that an academic conference will be held in Seoul Korea in conjunction
with Design and Brand Management Society (DBMS) and Institute for Industrial
Policy Studies—Brand Management Institute (IPS). The three co-chairs of the Scientific Committee that will review
all paper submissions will be Professor Kim Jae-beom, Sung Kyun Kwan University,
Korea: Professor Na Woon-bong, Kyung Hee University, Korea: and Professor
Alison Rieple, Harrow Business School, University of Westminster, UK.
The call for papers
will be announced shortly, please visit the DMI website for updates on this important gathering of thought-leaders
from academia, business, and public and government agencies.
DMI
Review Download of the Month
Will
Meaningful Brand Experiences Disrupt Your Market?
By Dave Norton, Principal,
Lead Strategist, Stone
Mantel
From the Design Management Review, Vol. 16, No. 4, Fall 2005
Industries as diverse
as household products and travel destinations are undergoing dramatic
change. Referencing fascinating examples, Dave Norton demonstrates how
this shift is caused by “disruptive innovation” and driven
by the market’s quest for meaningful experiential encounters. The
impact is to transform businesses as well as the design of the goods,
services, and experiences associated with them.
This free
download has expired. Click here to read the executive summary for this article and the opportunity
to purchase the article for direct download.
Dave Norton’s
DMI seminar, Strategies
for Designing Meaningful Brand Experiences, will be held on
May 24-25 in Chicago, and on June 29-30 in Amsterdam.
DMI
May Seminars
Make May your month
to bridge the design and business gap. Take advantage of our design management
training and get the tools you need to transform design and innovation
into high-value business resources.
Creating
the Perfect Design Brief
May 18-19, New York City, USA
Taught by Peter Phillips, Design Strategy Consultant
Who should
attend: Corporate and design agency managers, designers, consultants,
marketing managers, and anyone else involved in the process of developing
design briefs.
More
information
Strategies
for Designing Meaningful Brand Experiences
May 24-25, Chicago, USA
Taught by Dave Norton, Principal, Lead Strategist, Stone Mantel
Who should
attend: Anyone interested in how to turn consumer experiences into meaningful,
brand-building value opportunities.
More
information
The
Design Annual — inside: urban
May 6 - 10, Festhalle
Messe Frankfurt, Germany
Info: www.thedesignannual.com
2006
International Workshop on Design Support
May 10-11, Cardiff, Wales, United Kingdom
Info: www.iwds.org
9th
International Design Conference: Design 2006
May 15-18, Dubrovnik, Croatia
Info: www.designconference.org
Exposed:
An InSource Open Forum
Moderator: Peter Phillips
May 16, Madison, New Jersey, USA
Info: www.in-source.org
Design
Business Luncheon
May 19, Jacksonville, USA
Info: jacksonville.aiga.org
Best
of Design Research - Projects of Excellence
Sponsored by the Swiss Design Network
Deadline: May 24
Info: www.swiss-design.org
The
First International Scholarship Competition: Universal Home
Sponsored by Design Zentrum Nordrhein Westfalen
Deadline: June 1
Info: www.universal-home.de
Communication
Arts 47th Design and Advertising Annuals Competition
Deadline: June 2, 2006
Info: www.commarts.com
SEGD
Workshop — Advancing the Vision: Developing, Documenting, and Presenting
Exhibition Design Ideas
June 12-16, Philadelphia, USA
Info: www.segd.org
Brno
Biennale International Symposium: Graphic Design and Its Significance
for Visual Environment
June 14-15, Brno, Czech Republic
Info: bienale@moravska-galerie.cz
Universal
Package ’06
June 19-22, Lansing, Michigan, USA
Info: www.universalpackage.msu.edu
APDF
Exchange: It’s All About You!
June 22-25, Montréal, Canada
Info: www.apdf.org
Icograda
Design Week in Seattle: Defining Design on a Changing Planet
July 9-15, Seattle, USA
Info: seattle.icograda.org/web
Eastman/IDSA
National Education Conference
August 21-23, Alexandria, Virginia, USA
Info: www.idsa.org/education
IDSA
2006 National Conference and Education Symposium
September 17-20, Austin, Texas, USA
Info: www.idsa.org
Icograda
Colloquium on Virtual Design Archives
September 21 - 22, Pretoria, South Africa
Info: www.icograda.org
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