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Home > DMI Publications > DMI News > Past eBulletins > March 2009

March 2009 eBulletin

Design/Management Europe 13 Conference
April 1-3, 2009, Milan, Italy 
La Triennale di Milano, Design Museum

Conference Co-chairs:
Lucia Chrometzka, Concept Designer, Future Concept Lab
Guido Stompff, Senior Designer, Océ-Technologies B.V.

Every day, we confront constantly evolving challenges that affect our roles as design leaders. What will have the biggest impact on our lives and work? How can we manage, meet, and change the future? Facing/Changing – Changing/Facing REALITIES will look squarely into key realities, how to face them, and how to change them.

The conference is filling up fast, but there's still time to join the 150+ senior managers, executives, designers, academics, and consultants that will be gathering from all over the world in Milan!

Interact, listen, and discuss with:

Stefano Marzano, CEO & Chief Creative Director, Philips Design
Ingrid Halters, Head of User Experience, TomTom International B.V.
Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano
Giulio Ceppi, Creative and Managing Director, Total Tool
Agnete Enga, Senior Industrial Designer, Cofounder Femme Den, Smart Design
Lee D. Green, VP, IBM Brand and Values Experience, IBM
Luca Buttafava, Partner, Interaction Design Lab
Stefano Giovannoni, Giovannoni Design
Mauro Porcini, Head of Global Product Design, 3M Company
Erik Veldhoen, Founder & CEO, Veldhoen+Company
Ellen Sander, Architect, Sander Architects
Marco Steinberg, Associate Professor of Architecture, Harvard University Graduate School of Design; Strategic Design Director, Finnish Innovation Fund
Kathryn Best, Author, Design Management: Managing Design Strategy, Process and Implementation
Giorgio Arfaras, Economist & Director, Economia@Centroeinaudi
Marco Capellini, Architect, Capellini Design & Consulting
Ole Qvist-Sørensen, Cofounder, Bigger Picture
Alessandro Finneto, Director Global Consumer Design, Whirlpool Europe
Darrel Rhea, CEO, Cheskin Added Value
Francesco Lovo, Research & Development Director, Pininfarina Extra Srl
Alessandro Finneto, Director Global Consumer Design, Whirlpool Europe
Peter Newbould, Partner, Design Group Italia I.D. Srl

What's new at REALITIES:

Interactive breakout sessions:
The Power of Visual Thinking to Solve Sustainability Related Problems, with Ole Qvist-Sørensen, Co Founder, Bigger Picture

The Customer Journey (A Taste of Service Design), with Arne van Oosterom, Owner and Service Design Consultant, DesignThinkers
Cultural Assumptions, with Guido Stompff, Senior Designer, Océ-Technologies B.V.

 

Special Wednesday evening event:
Introduction of the new book, Domare la Tecnologia
With Enzo Argante, Author; Francesco Morace, CEO, Future Concept Lab; Stefano Marzano, CEO & Chief Creative Director, Philips Design; and Sergio Tonfi, Corporate Communications Manager, Philips Italy

Wednesday Evening DMI/Philips Reception

Design Management Europe 13 will be held in Milan’s premier design museum, La Triennale di Milano. Through structured presentations, focused group discussions, and an exploration the museum, this is the place to be!

Register Now

	Optional pre-conference seminar: Design Research for Product and Service Innovation With Darrel Rhea, CEO, Cheskin Added Value March 31-April 1, Milan, Italy Space is limited! Register for both the seminar and the conference and save!

Conference Co-chairs:
Roger Martin, Dean, Rotman School of Management
Darrel Rhea, CEO, Cheskin Added Value

	Roger Martin		Darrel Rhea

Re-Thinking ... Design is an opportunity for the community of smart designers to collaborate on the leadership role that Design should take to shape our future. The conference is designed around the idea of having "strategic conversations." Conversations that inform, inspire, and answer difficult questions.

Expect an exchange of ideas with thought leaders. Expect different points of view to challenging questions. Expect strong opinions. Expect to learn. Moderated by Roger Martin, Darrel Rhea and Thomas Lockwood, expect us to put our finger on the most challenging business, social and economic issues we are facing today. Rather than one-way presentations, expect to engage in two-way conversations. And by the way, expect to participate in the dialogue and take home an entirely fresh perspective!

Featured at Re-Thinking:

Re-Thinking Design and Organizational Transformation
Claudia Kotchka, Vice President of Innovation, Procter & Gamble
Bill Buxton, Principal Researcher, Microsoft Research
Moderator: Roger Martin

 

Re-Thinking Design Consultancies: Scope, Convergence and Fertile Fround
Tim Brown, President & CEO, IDEO
Sohrab Vossoughi, President, Ziba Design, Inc.
Jesse James Garrett, President, Adaptive Path
Moderator: Thomas Lockwood

 

Re-Thinking Client / Customer Relationships
Robert Brunner, Founder & Partner, Ammunition LLC; Chief Designer, Fuego North America

 

Re-Thinking the Design of Social Networking
Nancy Dickenson, Senior Director of User Experience, eBay
Moderator: Darrel Rhea

 

Re-Thinking ... Business
Scott Cook, Founder and Chairman of the Executive Committee, Intuit, Inc.
Moderator: Roger Martin

 

Re-Thinking and Re-designing Business Strategy
Tony Golsby-Smith, Founder & CEO, 2nd Road
Jeanne Liedtka, Professor of Business Administration, University of Virginia - Darden Business School
Moderator: Roger Martin

 

Re-Thinking Design 40 Years into the Future
Mark Rolston, Chief Creative Officer, frog design, inc.

 

Re-Thinking Environmental Design
Deanne Beckwith, Advance Development Consultant, Programmable Environments, Herman Miller Inc.
Chauncy Bell, Operating Officer, CareCyte
Moderator: Darrel Rhea

More to come...

You’ll hear not just contemporary theory, but practical examples of premier business leaders demonstrating how they are changing the economy, healthcare, technology and culture—illuminating how design thinking is making it happen. The conference will culminate in a call-to-action to the Design leadership community—for social re-thinking, and a challenge to re-design that which is most important to each of us.

Learn more...

Register by March 26 and receive substantial savings!

Supporting Sponsors:

Sponsorship Information

Design Leadership Series Webinars
Sponsored by Microsoft

Digital Service Design
Wednesday, April 8, 1pm EDT
Brian Gillespie, Director of Strategic Design, Molecular

	Brian Gillespie

Survival in the global economy has driven many companies to evolve from being simple creators of products to being creators of added value by providing sophisticated services that support their customers’ use of their products. Digital service design supports new ways to integrate real products with virtual experiences, and create entirely fresh, new services and experiences.

Digital service design used to be about content and architecture, but now it is about experience. To imagine the many connections that can be made, design managers need to have a solid understanding of their target audiences’ digital daily life, and the motivations that convert them to experiencing their product and service providers digitally. This understanding provides insights into the aspects of daily life that reveal unmet needs and desires and indicate opportunities to satisfy them.

• Experience Architecture vs. Information Architecture
• Personas, consumer journeys, and customer lifecycles
• Design information systems
• Industry examples

Register Now

Managing Design Risk: Exploring and Exploiting the Economics of Interaction
Wednesday, May 6, 1pm EDT
Michael Schrage, Fellow, MIT Media Lab

	Michael Schrage

Conceptually and technically, good designers tend to be founts of good ideas. During difficult and challenging times, however, the challenge is less ‘good design’ and more around convincing colleagues, clients and customers that good design is more than worth the investment. Persuading people or—better yet—putting people in a position to persuade themselves becomes an essential part of a holistic design process.

This webinar describes and discusses tested techniques that design innovators and innovative designers can use to cost-effectively manage ‘design risk’ with their key constituencies. Participants will come away with simple but powerful tools to improve their powers of participatory persuasion.

Register Now

Upcoming DMI Seminars

Creating the Perfect Design Brief
Peter Phillips, Strategy Consultant, and author of Creating the Perfect Design Brief
March 19, Boston, USA
"Bring your creative and project team to this seminar! Helps create a solid foundation to deliver a precise result."
—Noemi Tello-Botdorf, Marketing Communications, Intelsat
Complete information

Design Research for Product and Service Innovation
Darrel Rhea, CEO, Cheskin Added Value
March 31-April 1, Milan, Italy
"Darrel Rhea is an expert in design research and innovation. In this course, he presents a framework you can apply immediately to add more value to your company and customers. I highly recommend it."
—Jeff Herman, Senior Director, ebay
Limited space remains for this session
Complete information

The 2009 Seminar on Creating Meaningful Brand Experiences and Producing Customer Happiness
Dave Norton, PhD, Principal, Lead Strategist, Stone Mantel
April 16-17, New York City, USA
"Dave Norton enlightens the true meaning of ‘creating an experience.’ I think twice to ensure the smallest detail creates a positive customer experience."
—Noemi Tello-Botdorf, Marketing Communications, Intelsat
Complete information

Learning to Lead: Nurturing Your Innate Leadership Skills
Maureen Thurston, Design Leverage Consultant, Second Road, Pty. Ltd. (Australia)
April 27-28, Seattle, USA
"I am motivated to grab the reigns more and welcome challenges more openly so that I can benefit from the experience."
—Kevin Goring, Art Director, Cayman Islands Investment Bureau
Complete information

DMI Review Download of the Month
The New Federal Building
By Thom Mayne, President, Founder and Design Director, Morphosis Architects
From the Design Management Review, Vol. 19, No. 4, Fall 2008

The San Francisco Federal Building, designed by Morphosis Architects, is an exciting new landmark on the city's skyline. It's also a model of sustainable design. Building materials and construction strategies minimized waste and energy consumption. A folded screen on the south façade is a “living skin” that reduces solar gain while admitting abundant natural light. And prevailing winds, rather than air conditioning, cool most of the tower offices. On the floors that are naturally ventilated, a computerized system opens and closes windows, vents, and sunscreens in response to internal temperatures, as well as to external conditions. But all this attention to green detail in no way detracts from the building's destiny as, first and foremost, a place in which it is pleasant to work.
Read the complete article

DMI maintains an online calendar at www.dmi.org with even more events.