Past Newsletters

Past eBulletins

Subscriptions

Newsletter Advertising

Submit News

Home > DMI Publications > DMI News > Past eBulletins > March 2008

March 2008 eBulletin

DMI International Singapore Conference
Design|Value
Using design and design thinking to solve business objectives
March 13-14, 2008

Event Partners:
DesignSingapore Council
IE Singapore
SPRING Singapore
Microsoft
reddot Academy

Only a few days are left to register for this unique international conference. Learn how to create value through design, based on the triple bottom line: economic, social/cultural, and environmental value. Speakers include:

Michael Ma, CEO and Founder, IndoChine Group
Christine Jane Moody, Managing Director, Moody Design Pty. Ltd.
Desmond Loh, CEO, OXO
Simon Waterfall, President D&AD; Creative Director, POKE
Niko von Saurma, Director, Singapore Studio, BMW Group DesignworksUSA
Marc Gobé, Chairman & CEO, Emotional Branding LLC
Kia Tong Tan, Chief Technology Officer, OSIM International Ltd.
Tonya Peck, User Experience Manager, Microsoft Corporation
Jerry Kathman, President/CEO, LPK, Inc.
Gus Rodriguez, Vice President, Partnerships and Consulting, Philips Design

This conference will consolidate evidence and present new thinking to explain how to capture value by design. Don’t miss this inspiring conference and learning opportunity! Please visit the DMI website for complete information about speakers and the program.

This year, DMI’s European conference will explore the evolution of design thinking and strategy to the next level. Already, attendees from more than 20 different countries have signed up to come to Paris for three days of immersion, cultural exchange, and knowledge-building.

Speakers and discussion leaders include:

Patrick Le Quément, Vice President, Design, Renault (France)
Isabelle Capron, CEO, Fauchon (France)
Miguel-Ángel Munar, Senior Managing Director, Roca Sanitario S.A. (Spain)
Pierre-Yves Panis, Design Director, Legrand (France)
Maureen Thurston, Founder & Principal, ACCESS International (Australia)
Chris Bedford, President, Karo Group Inc. (Canada)
Anne Stenros, Vice President, Design, KONE Corporation (Finland)
Marc Giget, Professor and Chair of Technology and Innovation, CNAM-Conservatoire National Des Arts et Métiers (France)
Surya Vanka, Senior Manager, User Experience, Microsoft Corporation (US)
Philippe Picaud, Design Director, Decathlon (France)
Tim Selders, Director, PARK (The Netherlands)
Darragh Murphy, Research Fellow, University of Wales Institute, Cardiff (United Kingdom)

	Sponsorship information

For more than a decade, this conference has explored the best in design and management thinking through structured presentations, focused discussion groups, receptions, and networking opportunities. Link up in Paris, April 2008. Don’t miss the next evolution of design!

International DMI Education Conference
Design Thinking: New Challenges for Designers, Managers, and Organizations
April 14-15, 2008
ESSEC Business School, Cergy-Pontoise, France

Registration is still open to the public for DMI's very successful education conference. A total of 100 papers about design thinking will be presented, representing authors from 29 countries. Interested individuals from academia, businesses, and government are invited to attend. In conjunction with the Design/Management Europe 12 conference, this makes a full DMI design management week in Paris.

S Y N E R G Y
Design. Brand. Business.
DMI Brand/Design 20 Conference
June 11-13, 2008
Cincinnati, USA, Hilton at the Cincinnati Netherland Plaza

Brand and design are evolving into a unifying element, creating synergy across the enterprise, a synergy that is imperative to business success. Design, brand, and business are a powerful combination, representing the entire customer experience — connecting customers, companies, and innovation. Together, they make the promise, set the expectations, and affect every experience.

At DMI’s Brand/Design 20 Conference, leading experts will explore synergy, collaboration, and strategy. Learn best of class methods and tactics to achieve organizational success through effective integration, cross-disciplinary communication, and management. Meet and interact with your peers from around the world. Experience three days of learning, inspiration, community, and sharing.

For two decades, this conference has presented the best in identity, design, and innovation. To celebrate this 20-year milestone, DMI returns to Cincinnati, a capital of branding, at the historic, art-deco-themed Hilton Netherland Plaza. Explore the synergy of design, brand, and business. Come to Cincinnati, June 2008!

Some of the speakers:

Open Empathy with Dev Patnaik, Managing Associate, Jump Associates
The Evolution of Brand Experience with Robbie Vann-Adibe, Co-CEO, Method
Demystifying Sonic Branding and Identity with Noel Franus, Director of Strategy, Sonic ID US, and Martyn Ware, Creative Director, Sonic ID Europe
Branding Without Advertising: Communicating at Point-of-Purchase with Stephen J. Hoch, John J. Pomerantz Marketing Professor, The Wharton School; Advisor, Proteus Design

Look for more speaker information in the coming days at www.dmi.org/branddesign

Don't miss the early bird special! Register by April 1 and receive an additional 10% off your registration.

Save the Date!
The 33rd International Design Management Conference
October 5-8, 2008
The Cliff House Resort & Spa, Ogunquit, Maine, USA

Mark your calendars for DMI's popular 'annual' conference! This year, the conference will move to the scenic Cliff House resort, located high above Bald Head Cliff on the spectacular shore of Ogunquit, Maine. Established in 1872, the Cliff House features a full spa, fitness center, indoor pool, and water views from all guest rooms. Look for more information in the coming weeks at www.dmi.org/annual.

Two New DMI Seminars Introduced!

DMI is proud to announce the introduction of two more seminars to the DMI Professional Development Program. This makes a total of five new seminars introduced in 2008. For information about all of DMI seminars, please visit www.dmi.org/seminars.

Integrating Design, Technology and Business for Rapid, People-driven Innovation
July 17-18, 2008, Chicago, USA
November 6-7, 2008, Atlanta, USA
Jonathan Dalton, Director, Philips Design
Stokes Jones, Director, Foresight, Trends & People Research, Philips Design

	Jonathan Dalton		Stokes Jones

Everyone now recognizes that insight is necessary for innovation. But understanding your customer is only the first step. This seminar will show how organizations need to align the way they innovate across disciplines to address the increasingly complex web in which products, services, technologies and user needs are interwoven. Through case work and interactive sessions, the seminar will demonstrate methods to identify early the value of a new proposition to both the end-user/customer and the business, and then rigorously testing and refining across the product development cycle.

What you will learn:

• How to create a common understanding of the end-user/customer by using them as active participants throughout the creation process
• How to create collaborative platforms to rapidly interconnect design ideas, technology solutions and business models
• How to make clear positioning choices from the start, and stick to them
• How to mutually engage stakeholders around a common, tangible focus
• How a common focus and language brings together different visions and creates a rallying point for partners

Who should attend:
Anyone charged with delivering innovation across organizational boundaries and in need of understanding their customers in order to foment growth or change. This seminar will be ideal for product developers, design managers, leaders of innovation initiatives, marketing executives, and people involved with market research.

How you will benefit:

• Learn tools and techniques to foster integration for innovation
• Learn how to unify and collaborate across the ‘culture gap’ that exists between technology, design, and business
• Practice techniques for spotting innovation ‘white spaces’ and converting existing capabilities, resources, and roadmaps towards new strategic frontiers

Read the Complete Description

	Peter Phillips

The Top Ten Issues Design Managers are Facing in 2008
June 26-27, 2008, New York City, USA
Peter Phillips, Strategy Consultant

Design managers worldwide are facing many issues that are surprisingly common. Since 2006, DMI has offered a private on-site workshop, Making the In-house Design Function a Strategic Competency. The workshop leader, Peter Phillips, has drawn on the outcomes of the workshops to compile the ten most common obstacles to the successful management of corporate design groups, and to overcome them. This public seminar will share these findings with managers from all types of companies—from small enterprises to multinational corporations.
                                              
What you will learn:

• Discuss common obstacles with fellow managers and learn how they are addressing these issues.
• Learn the best current practices to overcome these obstacles.
• Develop a realistic action plan you can begin implementing right away in your department.

Who should attend:
The seminar has been developed primarily for managers of in-house, corporate design groups.

How you will benefit:
Through discussion and exploration, you will gain the strategies and tools to begin developing a realistic action plan for your own group.

Read the Complete Description

Upcoming DMI Seminars

Managing Design Research for Product and Service Innovation
Darrel Rhea, CEO, Cheskin
April 3-4, 2008, San Francisco, USA
"Refreshing insight in research techniques for brand design and innovation. A compact, yet rich two-day formula, moderated by an inspiring speaker."
— Hans Kan, Managing Director, KAN Design
Complete information

Learning to Lead: A Guide to Nurturing Our Innate Leadership Skills
Maureen Thurston, Design Leverage Consultant, Second Road, Pty. Ltd.
April 7-8, 2008, Charlottesville, Virginia, USA (In conjunction with Darden Graduate School of Business)
"This seminar has given me more confidence to challenge and participate in how we are managing our business and forming strategic vision."
— Bryce Beresh, Art Director, Veer
Complete information

Creating Meaningful Brand Experiences and Producing Customer Happiness
Dave Norton, Ph.D., Principal, Lead Strategist, Stone Mantel
April 23-25, 2008, Boston, USA (An optional day three workshop will be offered on April 25)
“Extended my experience and knowledge of branding and armed me with additional ‘meaningful’ ways to extend brand value to clients.”
— John Thiel, Thiel Design
Complete information

New Pricing for DMI Review Subscriptions

A key part of DMI's mission is to disseminate a body of knowledge about design, business, strategy, and management. In keeping with this commitment, DMI is pleased to announce new, reduced subscription pricing for the Design Management Review, particularly for international subscriptions. Subscriptions are now US$90 for the United States, and US$105 outside of the United States. This represents a substantial savings from the previous price of US$110 for the US, and US$145 for international subscriptions. The new pricing is part of DMI's commitment to broaden the audience for the Review and increase international participation. As a special benefit, during 2008 all Review subscribers will also receive two issues of DMI's academic publication, the Design Management Journal.

Design Leadership Series Webinar
Sponsored by Microsoft
Bottom Line Experiences: Measuring the Value of Design in Services
Wednesday, April 2, 1pm EDT (Online)
Lavrans Løvlie, Founding Partner, Live|Work

	Lavrans Løvlie

The power of design to accelerate the economic performance of industry is well documented, perhaps best of all through the UK Design Council’s  2005 report “The Business of Design.” However,  economic performance is too narrow a way to describe the value of work that appeals to the senses as much as to sensibility.

Lavrans Løvlie, director of London-based service innovation and design company live|work will discuss three different methods the company has explored in order to measure the value of design in the service sector: Triple Bottom Line accounting, GVA, and the Service Usability Index.
Complete information

DMI Review Download of the Month
Design Strategies for Technology Adoption
By Alonzo Canada, Relationship Lead, Jump Associates; Pete Mortensen, Communications Lead, Jump Associates; Dev Patnaik, Managing Associate, Jump Associates;
From the Design Management Review, Vol. 18, No. 4, Fall 2007

Innovation is one thing. Success in the marketplace quite another. Alonzo Canada, Pete Mortensen, and Dev Patnaik offer a framework where design becomes the channel for uniting these two realities. Identifying five clusters of users-innovators, early adopters, early majority, late majority, and laggards—and numerous hands-on examples, this trio of authors advocates tailoring designs to the priorities of each group.
View the article

Dev Patnaik will be presenting at SYNERGY, DMI's Brand/Design 20 Conference.