Design
Leadership in Action
The Business of Design + Brand + Experience
18th
International Brand Design Conference
May
17-19, Montréal, Québec, Canada
Marriott Château Champlain
 This
conference brings together industry leaders, practitioners, educators
and authors representing key brand customer touchpoints. The learning
outcome: sharing ideas and practical solutions in order to create synergy
and relevancy across disciplines, across media, across segments, and across
geographies, to improve customer satisfaction. We invite you to join us
in Montréal!
Keynote:
Making Meaning: Designing Meaningful Experiences for Brands and Products
Darrel Rhea, CEO, Cheskin; author, Making Meaning: How Successful
Businesses Deliver Meaningful Customer Experiences
Keynote:
CEM: The Future of Brand Leadership
Bernd Schmitt, CEO, The EX Group, Robert D. Calkins Professor of
International Business, Columbia Business School; author, Customer Experience
Management
Keynote:
Multidimensional Thinking and Innovation
Lars Engman, Design Director, IKEA of Sweden AB
Design
Experience at BMW
Verena Kloos, President, Designworks/USA (a BMW Company)
Nokia
Design and Customer Experience
Gerardo Herrera, Design Director, Brand Experience Design, Nokia
Brand
Design Panel: Burn the Boats!
(What does it take to galvanize your organization?)
Scott Lerman, Partner, Lucid Brands
Experience
Inspired Innovation
Kevin Clark, Director, Brand and Customer Design, IBM
The
In-Store Experience: How Simplicity and Leveraging Heritage Impact the
Brand Experience at Retail
Robert Wallace, Managing Partner, Strategy, Wallace Church, Inc.
Design
Experience at eBay
Kevin McSpadden, Director of Brand Marketing, eBay
Nancy Dickenson, Managing Director, Creative Design, eBay
Is
Shopping an Experience Anymore?
New Ideas for Redefining Retail Centers
Janet Martin, President, CommArts
What
Comes Before Experience?
James Woudhuysen, Professor of Forecasting and Innovation,
Faculty of Art and Design, De Montfort University, Leicester, UK
Register
Now and Save!
Registration
is now open for this popular event. Register early and save
10% during the month of March! Please visit the DMI Web site for speaker
and program information for this highly
regarded international conference.
10th
European International Conference Largest Ever
Meeting
the Challenges of Design Leadership
March
29-31, Amsterdam, The Netherlands
Grand Hotel Krasnapolsky
This year’s
European Conference will be the largest ever, and may go to a waiting
list. If you are considering attending, you are encouraged to sign up
as soon as possible! Participate with senior design and business leaders
from over twenty countries, and organizations such as BMW Group, Braun
GmbH, Estée Lauder, Nokia Design, Danish State Railways, Decathlon,
Johnson Controls, KONE Corporation, LEGO System A/S, and Philips in creating
“the” frameworks for achieving effective design leadership.
Please visit the
DMI Web site for complete
information about this exciting international conference including full speaker roster,
schedule, and registration information.
DMI
Review Download of the Month
Leveraging
Design's Core Competencies
By Chris Conley, Associate Professor and Track Lead, Product Design, Institute of Design, Chicago
From the Design Management Review, Vol. 15, No. 3, Summer 2004
In a triptych of
intriguing anecdotes, Chris Conley points out aspects of designing that
add value to the spectrum of activities within the business enterprise—the
ability to engage the context to and reframe problems, to work abstractly,
to visualize, to use form to embody and communicate ideas, to discover
critical relationships, and to generate meaningful alternatives.
This free
download has expired. Click here to read the executive summary for this article and the opportunity
to purchase the article for direct download.
Spring
DMI Seminars Bridge the Design and Business Gap
Strategies
that Transform Brands (New)
March 30-31, Chicago, USA
This new seminar, taught by Scott Lerman, Partner of Lucid Brands, will
provide a rare insider’s view and share proven tools, insights,
and frameworks needed for creating successful brand development and stewardship. Complete
information
Integrating
Design into Strategic Management Processes
April 10-11, San Francisco, USA
Taught by Ron Sanchez, Professor of Management, Copenhagen Business School,
this seminar is designed to introduce design professionals to strategic
management processes, and to explain how to integrate design thinking,
processes, and strategies into the formulation and implementation of business
strategies. Complete
information
Design
Research for Product and Service Innovation
April 27-28, New York City, USA
This seminar will
take a deep look at what makes corporate innovation initiatives succeed
or fail, and will empower managers to effectively leverage the power of
design research into their product and brand development process. Darrel
Rhea, CEO of Cheskin, uses his 25 years of consulting experience to illustrate
his points with case studies from the world’s leading companies.
Complete
Information
The
ArtSpark Festival Spring 2006—Theaters:Games:Industrial Design
March 20-June 11, Austin, Texas, USA
Info: www.artspark.org
Graphic
Communications Day—New
England
March 22, Boston, USA
Info: www.pine.org
The
2006 Art Center Design Conference—Stories from the Source: Radical
Craft
March 23-26, Pasadena, California, USA
Info: www.artcenter.edu/designconference
re:Charge06
Sponsored by AIGA and The Creative Monster Research
March 24-25, St. Augustine, Florida, USA
Info: www.recharge06.com
Faculty
Opening in the Joint Program in Design, Stanford University
Deadline for submissions: March 31
Info: design.stanford.edu/home.html
IN}{BETWEEN:
Crossing the Borders of Design
April 7-8, 2006, Tempe, Arizona, USA
Info: www.idsainbetween.com
Icograda
Design Week in Montréal
April 26-May 3, Montréal, Canada
Info: www.icograda.org
9th
International Design Conference: Design 2006
May 15-18, Dubrovnik, Croatia
Info: www.designconference.org
Design
Business Luncheon
May 19, Jacksonville, USA
Info: jacksonville.aiga.org
Icograda
Design Week in Seattle: Defining Design on a Changing Planet
July 9-15, Seattle, USA
Info: seattle.icograda.org/web
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