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The 32nd DMI International Design Management Conference
Thinking Ahead: The Changing Role of Design and Design Management in Business
September 23-26, 2007
Kingsmill Resort & Spa, Williamsburg, Virginia, USA
 Because the world of design and business is changing radically, we as design leaders must also be able to change and adapt to the future. We are clearly in a transitional period—a changing environment that requires cross-discipline work methods, cross-functional teams, and integrated design solutions.
At DMI’s 32nd International Design Management Conference we will take an in-depth look at what the future may hold for design management, leadership, and strategy. With a portfolio of thought-leaders, combined with group exercises, we will seek solutions to the biggest opportunities and obstacles we will face for both today and tomorrow. The goal will be to help design managers become design leaders, and design leaders to become organization leaders of the future.
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The Four Orders of Design
Richard Buchanan, Professor of Design, Carnegie Mellon University |
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The Real Trends: The Trends that “Really” Impact the Market
Lucia Chrometzka, Concept Designer & Coordinator of International Network, Future Concept Lab
Elisabetta Pasini, Senior Consultant, Future Concept Lab |
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Designing Futures
Jim Dator, Professor and Director, Hawaii Research Center for Futures Studies, University of Hawaii |
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Thinking Ahead: Road Signs of the Global Economy
Jeff Dietrich, Senior Analyst, Ecotrends |
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Money is Green
Hartmut Esslinger, Founder, frog design |
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Delivering Long-Term Design Value in a Short-Term World
Jesse James Garrett, Director, Adaptive Path |
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Design has a Seat at the Strategy Table—Now What?
Lee Green, Vice President, Worldwide IBM Values and Brand Experience |
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The Paradox of Success
David Griffiths, Design Management Consultant, Aliagroup (India) and IDIS (The Netherlands) |
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Culture, Community and Commerce: Designing Better Brands in the Age of Transparency
Jeannette Hanna, VP Brand Strategy, Cundari SFP |
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The Next Design Opportunity: The Role of the Workplace in Achieving Innovation
Peter Lawrence, Chairman, Corporate Design Foundation |
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Responsible Design and the Triple Bottom Line
James Woudhuysen, Professor of Forecasting and Innovation, De Montfort University |
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The Future of Design Is Not What It Used To Be
Gianfranco Zaccai, President & CEO, Continuum |
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Design Thinking: How this Concept Creates Opportunities within the Integrated Practices of Design and Business
Christopher Vice, Chairperson, Visual Communication Design, Indiana University |
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For the first time ever, this conference will be held outside of New England at the Kingsmill Resort & Spa, in Williamsburg, Virginia. Registration is now open for this world-class conference that sells out every year.
Reinventing with Design 2007: Strategic Design and Brand Management
June 13,
2007, Hong Kong
Event Partners:
Hong Kong Design Centre
Design Management Institute
Central Saint Martins College of Art and Design
The Reinventing with Design Conference 2007 will focus on the strategic value of design to business and various design management issues–from integrating design into the core of business, the management of design talents, brand management to measuring design effectiveness. Partnering with the Design Management Institute and the Central Saint Martins College of Art and Design, the Hong Kong Design Centre will bring together world-class experts to share their insights, experience and the latest global trends in design and branding.
Speakers:
Victor Lo Chairman, Hong Kong Design Centre
Thomas Lockwood, PhD President, DMI
Simon Bolton Course Director, Product Design, School of Graphic & Industrial Design, Central Saint Martins College of Art and Design, University of the Arts (UK)
Lee Green Worldwide VP, IBM Brand and Values Experience, DMI Board Member
Peter Phillips Design Strategy Consultant, DMI Board Member
Cressida Granger Mathmos
Jerome Kathman President & CEO, Libby Perszyk Kathman, Inc., DMI Board Member
Nigel Plested Design Director, Mamas and Papas
On June 14 and 15, there will be sessions of “Creating the Perfect Design Brief,” the popular DMI seminar led by Peter Phillips. For more information and registration information, please visit the Hong Kong Design Centre website.
Upcoming Seminars
Strategies that Transform Brands
Scott Lerman, Founding Partner, Lucid Brands
June 14-15, 2007, San Francisco, USA
Scott Lerman has led some of the most important brand programs of the past decade. In this workshop, he provides proven frameworks for brand development and stewardship based on his work across industries and global markets. You can obtain a 10% discount if you come with one or more colleagues from your company.
Complete information
The Trendmaster's Guide to Great Design
Robyn Waters, President, RWTrend
Gary Springer, President, SpringWater, LLC
June 19-20, 2007, Minneapolis, USA
This seminar is appropriate for anyone interested in learning how to understand the art of trend and connect to the hearts and minds of their customers. Current and emerging trends in business and retail are presented as examples of how to be more than just up to the minute. This seminar is an A to Z guide that will help you discover where the minute is going, and help you get there ahead of your competition.
Complete information
Creating the Perfect Design Brief
Peter Phillips, Strategy Consultant
June 21, 2007, Boston, USA
A well-crafted design brief can function as a contract, an easy-to-follow road map for the entire design process, and an invaluable tool for securing project approval at the end of the process. You’ll learn how a well-crafted design brief can enhance creativity, shorten the time necessary to complete a design project, and practically guarantee quick approval of a design solution.
Complete information
Design Research for Product and Service Innovation
Darrel Rhea, CEO, Cheskin
July 12-13, 2007, San Francisco, USA
This seminar will take a deep look at what makes corporate innovation initiatives succeed or fail, and how design research can be used effectively to foster innovation. It is ideal for corporate brand and product design managers, leaders of innovation initiatives, product developers, marketing communications executives, consultants, and anyone involved in driving customer-led innovation.
Complete information
Managing Creative Staff
Dr. Leonard Glick, Executive Professor, College of Business Administration, Northeastern University
July 26-27, 2007, Chicago, USA (New session)
This seminar will help you deal with many of the common and classic issues of managing others, as well as some of the specific challenges faced by those who manage designers. You will learn tools and techniques that can be used immediately to increase the effectiveness of your group.
Complete information
Design Leadership Series Webinar
Bridging the Gap From Product Design to Marketing Strategy
Thursday, June 21, 1pm EDT (Rescheduled)
Steve McGrew, Creative Director, Philips Design
Integrating design and marketing strategy is a challenge indeed. How often have we seen products with great potential fail due to a loss of direction or ineffective marketing? This is a growing concern, particularly within larger organizations in which product development and marketing strategy are often not driven from an integrated platform. This webinar will focus on how to develop strategic tools to enable clear design direction and changes to business processes. You will learn how to get these tools adopted within an organization in order to guide product design and maintain integrity and relevance through to the creation of effective marketing communication. Key topics include:
- The role and value of user insight and customer research to inform product and marketing strategy
- Discover new ways of working to optimize the effectiveness of product development and marketing activities
- Share strategic planning tools and best-practices for maintaining design integrity
Complete information
DMI maintains
an online
calendar at www.dmi.org with even more events
iF design award China 2007
Deadline: June 8, 2007
Info: www.ifdesign.de/awards_china_index_e
2007 HOW Design Conference
June 10-13, 2007, Atlanta, USA
Info: www.howconference.com
San Francisco Design Week
June 11-17, 2007, San Francisco, USA
Info: www.sfdesignweek.org
Japan Industrial Design Promotion Organization: Good Design Award 2007
Deadline: June 13, 2007
Info: www.g-mark.org/english/gda/2007
Ourtopia: The DX National Design Conference
June 14-16, 2007, Toronto, Canada
Info: www.dx.org/conference
Design 21: Social Design Network Competition Series
Deadline: June 17, 2007
Info: www.design21sdn.com
Red Dot Design Awards
Communication Design / Deadline: June 22, 2007
Design Concept 2007 / Deadline: June 25, 2007
Info: www.red-dot.de/registration
Design Research: Strategy Setting to Face the Future
June 27-28, 2007, Bolzano, Italy
Info: www.unibz.it/designresearch
The International Institute for Information Design
July 5-7, 2007, Schwarzenberg, Austria
Info: www.iiid-visionplus.net
CMD Conference 07/International Meeting on Design and Materials
July 20-21, 2007, La Rural, Argentina
Info: www.red-d.org.ar
Business Perspectives for Creative Leaders
July 29-August 3, 2007, Cambridge, Massachusetts, USA
Info: www.aiga.org/content.cfm/business-perspectives
Design Camp 2007
July 30-August 3, 2007, Minneapolis, USA
Info: design.umn.edu
Designing Pleasurable Products and Interfaces
August 22-25, 2007, University of Art and Design, Helsinki, Finland
Info: www.designresearch.uiah.fi/dppi07
Engage07: Internal Branding and Employee Engagement Forum
September 11-12, 2007, London, UK
Info: www.engage07.com
The 9th International Conference on Engineering and Product Design Education
September 13-14, 2007, Northumbria University, Newcastle upon Tyne, UK
Info: www.cfdr.co.uk/epde07
Esquina Norte: 7th International Design Conference
September 27-29, 2007, Tijuana, Mexico
Info: www.esquinanorte.com
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