Design Leadership in Action:
Measuring
and Building Design’s Role in Achieving Business Success
The 31st International Design Management
Conference
October
22-25, Equinox Resort & Spa
Manchester Village, Vermont, USA
Conference
Co-chairs:
Tom Lockwood, PhD, President, DMI
Lee D. Green, Worldwide
VP, Brand and Values Experience, IBM
 Businesses
need to capture real value from their investments in design. Therefore
measuring the role of design and design management in achieving sustainable
business success is of paramount importance. What is the role of design
in shaping purchase preference? In innovation success? In supporting corporate
strategy? In shaping retail experience? In building customer satisfaction?
In improving social and environmental benefits? Improving design effectiveness
and success? Improving business success measurements? Improving the bottom
line? How does one isolate the role of design or design management alone?
Until now, there
have been few consolidated efforts to capture and share knowledge about
this very important aspect of every business. This fall, in Vermont, the 31st
International Design Management Conference will be dedicated
to exploring and defining this elusive and yet most important topic.
DMI is proud to announce
the initial confirmed speakers for this conference:
Harry Rich, Deputy
Chief Executive, Design Council (UK)
John Barratt, President & CEO, Teague
Dr. Peter Zec, President and Managing Director, Red Dot (Germany) Pamela Cohen Kalafut, PhD, Partner, Predictiv LLC; Coauthor, The
Invisible Advantage
Marc Gobé, Chairman & CEO, Desgrippes Gobé
Group
Marjorie Platt, Professor and Group Coordinator, Accounting Group,
College of Business Administration, Northeastern University
Gordon Bruce, Principal, Gordon Bruce Design
Gus Desbarats, Chairman, Alloy Ltd. (UK)
Joshua Cohen, Director, Ratner Prestia
For a complete list
of speakers and sessions, watch www.dmi.org over the next few weeks.
In 2006, this conference
is moving to a
new venue: The Equinox Resort & Spa. Founded in 1769, the
historic Equinox features New England charm and amenities such as a spa,
indoor pool, fitness center, 18-hole golf course, and a wide range of
activities such as off road driving, falconry, mountain biking, and fly
fishing, not to mention the Vermont fall foliage. Registration
is now open to the general public. Early registration is recommended,
as this conference fills up well in advance.
Collaborative
Innovation: Internal Change – External Client Value
A
Design Leadership Series Online Seminar
With
Lee Green, Worldwide VP, Brand and Values Experience, IBM
Sponsored
by Microsoft
Tuesday, June 13, 1:00pm EST
Join DMI on Tuesday,
May 9 for the second online seminar from the new DMI Design Leadership
Series. Lee Green will discuss how collaborative innovation has emerged
as the best opportunity for design and brand managers to effect change
inside their organizations and for their clients, and how the results
create differentiation in the way we engage with our customers and their
experience with our brand. Innovation is not about new technology alone.
It is about relevance. It is about developing customer insights, and understanding
new market opportunity.
The DMI Design Leadership Series consists of interactive presentations
that you and your team can access right from your desktop using Microsoft
Live Meeting.
More
information
DMI
Research Strategy for 2006-2007
Over the past three
decades, the Design Management Institute has established an extensive
body of research
and teaching materials through the Case Study Program, International
Forum on Design Management Research and Education, and the Design
Management Review and Design Management Academic Journal.
DMI is building on this tradition with the announcement of three top tier research
priorities for 2006 – 2007 in the areas of:
Design and Design
Management Competency
Design and Design Management Valuation
Design Management for the 21st Century
Research proposals
that address these topics are encouraged, as DMI seeks to conduct and
partner on research about design management. DMI will be actively involved
in producing publications, organizing research collaborations, and commissioning
studies on the priorities. In addition, DMI has announced an academic
conference and a research grant that will address these research priorities:
International
Forum on Design Management Research and Education
DMI
will be holding a one-day academic conference in Seoul Korea on November
29 in conjunction with Design and Brand Management Society (DBMS) and
Institute for Industrial Policy Studies—Brand Management Institute
(IPS). Conference co-chairs will be Professor
Kim Jae-beom, Sung Kyun Kwan University, Korea; Professor Na Woon-bong,
Kyung Hee University, Korea; and Professor Alison Rieple, Harrow Business
School, University of Westminster, UK. The call for papers will be announced
shortly, please check the DMI Web site for updates.
Powell
Research Grant
Created in honor of DMI's President Emeritus, Earl Powell, this fund has
been created to help sponsor professional research or academic student
researchers. Support will be available in either research grants or nonfinancial
support. View complete
information about the fund on the DMI Web site.
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Viewpoints
Why is my Company Having Difficulty Finding Senior Brand Talent?
By Rita Armstrong,
Recruiter, Roz Goldfarb Associates |
First of all, realize
that you are not alone. Eighty percent of my current search work is for
design talent at this level. Whether you are a corporation looking to
expand your design management team by adding someone to the “innovation”
side of the business, or you are a consultancy looking for a Design Director
to service a corporation, you are finding the pickings to be slim.
The shortage of
talent at this level is the result of several market trends. A slow economy
didn’t provide opportunities for professional development into these
senior level positions. Over the last three years, Senior Designers and
more junior talent have not been promoted as quickly as they were during
the boom years. In addition, the economy’s recovery has influenced
how we work.
Smaller pools of people have been handling larger workloads.
In the last six months it has become clear that this trend is not going
away anytime soon. Now, new hires need to happen…
and they need to happen yesterday. The problem is that there aren’t
enough talented people with the level of brand experience to fill these
needs.
Read
complete article
DMI
Review Download of the Month
Caterpillar
Dealer Identity: Customer Loyalty and an Extraordinary Partnership
By Martin Gierke, Manager, Brand Strategy and Education, Caterpillar Inc.
From the Design Management Review, Vol. 17, No. 1, Winter 2006
Caterpillar is
an organization that has fine-tuned its brand and knows its value in the
marketplace. The dilemma is giving that value and the associated relationships
with customers a clear presence across an international network of independent
dealers. Martin Gierke probes the issues surrounding this problem and
describes what Caterpillar is doing to partner the corporate brand effectively
with the companies that actually sell and service its products.
This free
download has expired. Click here to read the executive summary for this article and the opportunity
to purchase the article for direct download.
DMI
Seminar Update
Managing Innovation and Change
June 15-16, London, UK
Taught by Alison Rieple, Professor of Strategic Management and Director
of Research, University of Westminster—Harrow Business School
This seminar
will help participants improve the capability for innovation through examining
known pitfalls and problems, while developing tools for assessing the
potential for change for both themselves and their organizations.
More
information
Design
Research for Product and Service Innovation
June 22-23, Chicago, USA
Taught by Darrel Rhea, CEO, Cheskin
This seminar
will empower managers to effectively leverage the power of design research
into their product and brand development process.
More
information
Strategies
for Designing Meaningful Brand Experiences
June 29-30, Amsterdam, The Netherlands
Taught by Dave Norton, Principal, Lead Strategist, Stone Mantel
This seminar is for anyone interested in how to turn consumer experiences
into meaningful, brand-building value opportunities.
More
information
SEGD
Workshop — Advancing the Vision: Developing, Documenting, and Presenting
Exhibition Design Ideas
June 12-16, Philadelphia, Pennsylvania, USA
Info: www.segd.org
Brno
Biennale International Symposium: Graphic Design and Its Significance
for Visual Environment
June 14-15, Brno, Czech Republic
Info: bienale@moravska-galerie.cz
Universal
Package ’06
June 19-22, Lansing, Michigan, USA
Info: www.universalpackage.msu.edu
Aspen
Design Summit
June 20–23, 2006, Aspen, Colorado, USA
Info: www.aiga.org
APDF
Exchange: It’s All About You!
June 22-25, Montréal, Canada
Info: www.apdf.org
RFP: Application of Universal Design Concepts to Automotive Design
Proposal deadline: June 23
Info: www.ninesigma.net
Call
for Proposals: Best of Design Research - Projects of Excellence
Deadline: June 23. Sponsored by the Swiss Design Network
Info: ralf.michel@hgkz.ch
Incheon
International Design Fair 2006 Competition
First round submission deadline: July 7
Info: indef.org/2006_kor
Icograda
Design Week in Seattle: Defining Design on a Changing Planet
July 9-15, Seattle, Washington, USA
Info: seattle.icograda.org/web
IDSA
2006 National Conference and Education Symposium
September 17-20, Austin, Texas, USA
Info: www.idsa.org
Icograda
Colloquium on Virtual Design Archives
September 21 - 22, Pretoria, South Africa
Info: www.icograda.org
2006
World Industrial Design Fair
September 23-25, Ningbo China
Info: www.widfair.com
Gain:
AIGA Business and Design Conference
October 26–28, 2006, New York City, New York, USA
Info: www.aiga.org
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