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In this issue:

Viewpoints

Calendar of Upcoming DMI Events

June
15th International Corporate/Brand Identity Conference
June 4-6, 2003, Vancouver, Canada

Futurecasting: Integrating Scenario Planning and Design
June 19-20, New York, NY, USA

Managing Innovation and Creativity
June 24-25, Boston, Mass., USA

July
Innovation Roundtable/2003: Building Platforms for Innovation
July 21-23, 2003, Stanford University, Palo Alto, Calif., USA

August
Managing Innovation and Creativity
August 7-8, Seattle, Wash., USA

September
Strategies for Designing Meaningful Brand Experiences
September 11-12, Miami, Fla., USA

New! Marketing Graphic Design Services
September 12-13, Chicago, Ill., USA

Managing Design for Strategic Advantage
September 18-19, San Francisco, Calif., USA

Creating the Perfect Design Brief
September 25-26, Seattle, Wash., USA

October
Using Design Research for Product and Brand Innovation
October 2-3, New York City, USA

Fast Track Your Experience Strategy
October 9-10, Colorado Springs, Colo., USA

The 28th International Design Management Conference
October 19-23, 2003
Cape Cod, Massachusetts, USA
Stay tuned to the DMI Web site for more information

Success in the Business of Design

DMI Conferences

Last Chance to Register for the Vancouver Conference
Innovation Roundtable/2003

DMI Interest Areas Updated

Futurecasting: Integrating Scenario Planning and Design
Managing Innovation & Creativity
Strategies for Designing Meaningful Brand Experiences
Marketing Graphic Design Services
Managing Design for Strategic Advantage
Creating the Perfect Design Brief
Using Design Research for Product and Brand Innovation
Fast Track Your Experience Strategy

Free Download of the Month

Viewpoints

These are not the greatest of times in the design business. And whenever times are less than great, it raises a question: What does it take to keep a design organization successful?

Well, I hope this is not a secret to you, but it is not just the ability to do great design. Doing great design certainly helps. But I, probably like you, know of many prosperous design organizations that are churning out work that is inferior to those that are struggling.

What I've learned over the years is this: Success in the business of design is more about business than it is about design. Most of us don't like to hear this, but that doesn't make it any less true.

Read the complete article

Article proposals are welcome! Please email jtobin@dmi.org.  
 

DMI Conferences

Last Chance to Register for the Vancouver Conference
The 15th International Corporate/Brand Identity Conference
Connecting Design & Marketing for Brand Success
June 4-6, 2003
The Fairmont Hotel, Vancouver, British Columbia, Canada

It's not too late to register for DMI's popular Corporate/Brand Identity conference, which starts this Wednesday afternoon. More than 85 senior professionals from major corporations, consultancies, and academic institutions will be visiting the beautiful city of Vancouver, British Columbia to interact with highly-regarded speakers, participate in focused discussion groups, and network with their peers.

Please visit www.dmi.org for complete information about the program, schedule, hotel accommodations, and registration information for this important conference. For last minute information, call DMI at 617-338-6380, or email dmistaff@dmi.org.

Innovation Roundtable/2003:
Building Platforms for Innovation
July 21-23, 2003, Stanford University, Palo Alto, Calif. USA

DMI has recently announced a unique new event that will take place this summer on the campus of Stanford University in conjunction with the Stanford Center for Design Research. The Innovation Roundtable/2003 is designed to be a forum for provocative learning exchange, with a mix of featured presentations and intense structured discussion sessions centered around the theme, "Building Platforms for Innovation."

Featured Presenters:
The Power of Modular Platforms to Transform a Business:
Creating the "Sunshine Platform" for Philips' Electric Toothbrush Business—Ron Sanchez, Ph.D., Visiting Professor of Management, Copenhagen Business School and Linden Visiting Professor of Industrial Analysis, Lund University, Sweden

Design’s Role in Distributed Innovation—Lee D. Green, Director of Design, IBM Corporation

Innovation Strategy: Gaining Top Management Support for Innovation—Bettina von Stamm, Ph.D., Head, Innovation Exchange, London Business School

Materializing Culture: An Examination of Culturally Driven Innovation—Michael Barry, Principal, Point Forward; Dev Patnaik, Jump Associates

Beating The Odds—Harry West, Ph.D., VP Strategy and Innovation, Continuum

Voices of Innovation—Mark Stefik, Ph.D., Manager, Information Sciences and Technologies Laboratory, Palo Alto Research Center; Barbara Stefik, Ph.D.

Voice Interfaces: The Psychology and Design of Interfaces that Talk and Listen —Clifford I. Nass, Ph.D., Professor of Communication, Stanford University

 

Focused Dialogues:
Just-in-time Innovation
Innovation Cultures
Innovation Futures

This exciting event promises to be an interactive gathering of leaders in a stimulating environment of meaningful exchange. For more information about the roundtable, visit the program, schedule, registration, and hotel pages on www.dmi.org.  
 

Featured DMI News

DMI Professional Interest Areas Updated

Are you interested in quickly accessing in-depth information about specific design and management disciplines? You may not know it, but the DMI Web site already has such a feature—the Professional Interest Areas. We've recently added two new areas, Academic/Education and Creativity/Innovation, and reorganized and updated the other areas. Each Interest Area has a free download of a DMI Journal article, plus other free articles culled from DMI News & Views and the eBulletin. You'll also find links to Journal Executive Summaries, book reviews, related DMI events and links, as well as other design-related organizations. You'll want to bookmark the Professional Interest Areas for future reference.

Academic/Education
Brand/Corporate Identity
Client/Consultant Relationships
Industrial Design
Innovation/Creativity
Package Design
Research
Strategy/Process
Website/Interaction Design
 

DMI Education

New! Futurecasting: Integrating Scenario Planning and Design
June 19-20, 2003, New York City, USA
Taught by Andrew Zolli, Principal, Z+Partners

Futures research is a powerful tool for understanding, planning, and designing for our rapidly changing world. By exploring alternative futures in an organized way, organizations can identify new opportunities and anticipate new challenges, better allocate their resources, and make better decisions. In this hands-on seminar, participants will learn various approaches to scenario planning that can be applied to strategic planning, branding, and design issues. Each participant will leave with new tools and techniques that can be applied in their own businesses right away. More information.

Managing Innovation & Creativity
June 24-25, 2003, Boston, Mass., USA
August 7-8, 2003, Seattle, Wash., USA
Taught by Alison Rieple, Professor of Strategic Management, University of Westminster-Harrow Business School (UK)

Designers are visionaries with important roles to play in the innovation process, and are key drivers of organizational success. And yet innovation, and the creativity that underpins it, is notoriously hard to manage. This seminar will explore why this is the case and how participants can work to improve the management of the creative process. More information.

“The information I received at this seminar has inspired me to do more and do it better—energy to keep doing what I do!”
—Wendy Hurd, Art Director, Jostens, Inc.

Strategies for Designing Meaningful Brand Experiences
September 11-12, 2003, Miami, Fla. USA
Taught by Dave Norton, PhD, Vice President, Experience Strategy and Research, Yamamoto Moss

Fundamental shifts in consumer behavior are occurring. This seminar is designed to help design managers and strategists develop actionable solutions to address these shifts that, combined with recent economic trends and world events, will shape the way consumers live, work, play, and buy. Consumers expect more than brand promises. They want brand truth. This seminar will help you prepare your organization to fulfill consumers’ greatest unmet need: Having meaningful experiences. More information.

“This workshop was rich with content that can be applied immediately to any business, and Dave made the learning experience entertaining, interactive, and fun.”
—Robert L. Crawford, Director of Principal Gifts, Babson College

New! Marketing Graphic Design Services
September 12-13, 2003, Chicago, Ill.
Taught by Cameron S. Foote, Principal, Creative Business

Without regular and consistent marketing, a firm often finds itself on a feast-or-famine roller coaster at best, and at worst, struggling for its very existence. Today more than ever, there's a strong correlation between the success of a design firm and the effectiveness of its marketing efforts. This seminar has a practical, real-world approach that's ideal for anyone who wants to improve his or her marketing ability, learn techniques for prospecting for new clients, needs to know more about hiring and motivating sales personnel, or would like to achieve a higher success rate in converting presentations into projects. More information.

Managing Design for Strategic Advantage
September 18-19, San Francisco, Calif., USA
Taught by Peter L. Phillips, Design Strategy Consultant

Traditionally, design has been viewed as a service within an organization—not as a strategic business resource. But this traditional view of design is rapidly changing in the fast-moving, highly-competitive business arena of the new millennium. Design managers and designers now need to rethink both the processes of managing design and the ways in which they communicate the strategic value of design to the success of the enterprise. More information.

“Just what I've been looking for—an articulate and cogent event. It's a while since I've felt re-energized in this way.”
—Brendon Hamley, Head Designer, Nationwide Building Society (UK)

Creating the Perfect Design Brief
September 25-26, 2003, Seattle, Wash., USA
Taught by Peter L. Phillips, Design Strategy Consultant

A well-crafted design brief can function as a contract, an easy-to-follow road map for the entire design process, and an invaluable tool for securing project approval at the end of the process. This seminar explores all of the critical components of a design brief and how to use them to assure the success of any design project. More information.

"Peter was very knowledgeable with the material. I will be able to use this on Monday!"
—Jerry Squires, Systems Designer, Nestle PTC

Using Design Research for Product and Brand Innovation
October 2-3, New York City, USA
Taught by Darrel Rhea, Principal, Cheskin

This seminar empowers design managers to integrate research into the design development process with confidence. It will give managers the tools to become advocates for research that actually produces better design and supports innovation. By knowing how, when, and what kind of research to use in the design process, managers can maintain control of their programs, and produce more effective products and brands. More information.

"Darrel is wonderful—articulate, engaging, great anecdotes, and keeps it moving."
—Uday Gajendar, Interaction Designer, Oracle Corporation

Fast Track Your Experience Strategy
October 9-10, Colorado Springs, Colo., USA
Taught by Dave Norton, PhD, Vice President, Experience Strategy and Research, Yamamoto Moss

You’ve nailed your brand strategy. What’s next? Brands that do not live up to the experience they promise put themselves at risk of being commoditized. The next step is defining your experience strategy. An experience strategy helps you define everything holistically; from how anticipation is built, to the most important interactions your customers have and the memories that they form. More information.

“This has been an awesome seminar with an awesome instructor. It was engaging, entertaining, and I learned a lot. Thanks!”
—Jennifer Mayhall, Design Director, Thomson/South-Western
 

DMI Publications.

Free Download of the Month
“Designed” in Taiwan
By Scott Henderson, Director, Industrial Design, Smart Design
Design Management Journal, Spring 2003, Vol. 14, No. 2

Once the venue for global manufacturing, recent investments in education, technology, research, economic development, and international promotion are transforming countries such as Malaysia, China, India, and Taiwan into places executives turn to for design innovation. Scott Henderson describes this Asian Renaissance and suggests that it presents a challenge, as well as an opportunity, for Western design firms.

This free download has expired. Click here to read the executive summary for this article and the opportunity to purchase the article for direct download.

DMI members can download DMI Journal articles for free on the DMI Web site. Visit www.dmi.org/membership for more information.

News & Events Around the World

Sustainable Product-Service-Systems: State of the Art
June 5-6, 2003, Amsterdam, The Netherlands
The first conference of the EU-funded Thematic Network on Sustainable Product-Service (SusProNet). Info: www.cfsd.org.uk/events/suspronet.

DUX 2003: Designing for User Experiences
June 5-7, 2003, San Francisco, Calif., USA
A joint conference on interactive digital design organized by AIGA, SIGCHI, and SIGGRAPH. Info: www.dux2003.org.

Industrial Strength Design: How Brooks Stevens Shaped Your World
June 7-September 7, 2003, Milwaukee Art Museum, Milwaukee, Minn., USA
This exhibition highlights one of the most influential industrial designers of the 20th century. Info: www.mam.org/exhibitions/major/story_ID_84.asp.

Guerrilla Marketing Tactics - The Next Level
June 19, 6:00pm - 9:00pm (Dinner) LAX Hilton, Los Angeles, Calif. USA
An American Marketing Association-sponsored panel discussion on guerrilla marketing. Learn how marketers are pushing the envelope and seeing the results. Discussion points will include Street Teams, Viral, and Brand Ambassadors. Info: www.socalama.org/events.htm

ICOGRADA Education Network Conference and Assembly
June 20-23, University of Brighton, Brighton, UK
This conference will focus on current issues in graphic design education worldwide. Attendance is open to all design educators. Info: www.brighton.icograda.org

International Conference on Designing Pleasurable Products and Interfaces 2003 (DPPI03)
June 23-26, 2003, Carnegie Mellon University School of Design, Pittsburgh, Penn., USA
DPPI03 is one of the leading international forums for the exchange of ideas and information on issues of affective and emotional factors in product design. Info: www.cmu.edu/cfa/design/dppi03.

2003 IDEA Conference: Between Excess and Austerity
August 8-12, 2003, Sydney, Australia
This conference gathers some of the finest minds in the discipline of interior design in a context of intense inquiry and collegiality. Info: www.idea-edu.com

2003 IDSA National Conference: What is Cool?
August 13-16, 2003, New York City, USA
Cool. What is it? Where did it come from? Can it be defined? Why must we address it now? To be continued in New York City. Info: www.idsa.org/conference03.

DesignEx 2003: Imagination, Innovation, Integration
August 28-31, 2003, Impact, Thailand
The first design-focused exhibition held in Thailand. Info: www.designex2003.com.

2003 ICSID Congress and XXIII General Assembly
Congress: September 7-10, 2003, Hanover, Germany
General Assembly: September 12–13, 2003, Berlin, Germany
Theme: Reflecting Experience - Design between industrial innovation and enhanced user services. Info: www.icsid.de.

First London Design Festival/World Creative Forum
September 20-28, 2003, London, UK
This festival will celebrate London as a creative capital of the world, and will include openings, exhibitions, seminars, lectures, tours, and parties. The World Creative Forum—a two-and-a-half day conference—will be held in conjunction with the festival. Info: www.worldcreativeforum.com.

iF Design Award 2004
Deadline for registration: September 30, 2003
The iF award is regarded as one of the most important design competitions worldwide. Info: www.ifdesign.de.

XX Icograda Congress & General Assembly: VISUALOGUE
October 8-13, Nagoya, Japan
The Congress will review the fundamental role of visual communication in the 21st Century from diverse perspectives and contrasting global environments. Info: nagoya.icograda.org.

The Power of Design: AIGA National Design Conference
October 23–26, 2003, Vancouver, British Columbia, Canada
Designers will play critical roles in the success of our rebounding economy—both as agents of social change in a complex world and as leading architects of sustainable solutions for a troubled planet. Info: powerofdesign.aiga.org.

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