Past Newsletters

Past eBulletins

Subscriptions

Newsletter Advertising

Submit News

Home > DMI Publications > DMI News > Past eBulletins > July 2007

July 2007 eBulletin

The 32nd DMI International Design Management Conference
Thinking Ahead: The Changing Role of Design and Design Management in Business
September 23-26, 2007
Kingsmill Resort & Spa, Williamsburg, Virginia, USA

DMI’s 32nd International Design Management Conference will take an in-depth look at what the future may hold for design management, leadership, and strategy. With a portfolio of thought-leaders, combined with group exercises such as a unique set of “Time Machine” breakouts, we will seek solutions to the biggest opportunities and obstacles we will face for both today and tomorrow. The goal will be to help design managers become design leaders, and design leaders to become organization leaders of the future.

	Presentations
	The Four Orders of Design Richard Buchanan, Professor of Design, Carnegie Mellon University
	The Real Trends: The Trends that “Really” Impact the Market Lucia Chrometzka, Concept Designer & Coordinator of International Network, Future Concept Lab Elisabetta Pasini, Senior Consultant, Future Concept Lab
	Designing Futures Jim Dator, Professor and Director, Hawaii Research Center for Futures Studies, University of Hawaii
	Thinking Ahead: Road Signs of the Global Economy Jeff Dietrich, Senior Analyst, Ecotrends
	Money is Green Hartmut Esslinger, Founder, frog design
	Delivering Long-Term Design Value in a Short-Term World Jesse James Garrett, Director, Adaptive Path
	Design has a Seat at the Strategy Table—Now What? Lee Green, Vice President, Worldwide IBM Values and Brand Experience
	The Paradox of Success David Griffiths, Design Management Consultant, Aliagroup (India) and IDIS (The Netherlands)
	Culture, Community and Commerce: Designing Better Brands in the Age of Transparency Jeannette Hanna, VP Brand Strategy, Cundari SFP
	The Next Design Opportunity: The Role of the Workplace in Achieving Innovation Peter Lawrence, Chairman, Corporate Design Foundation
	Responsible Design and the Triple Bottom Line James Woudhuysen, Professor of Forecasting and Innovation, De Montfort University
	The Future of Design Is Not What It Used To Be Gianfranco Zaccai, President & CEO, Continuum
	Design Thinking: How this Concept Creates Opportunities within the Integrated Practices of Design and Business Christopher Vice, Chairperson, Visual Communication Design, Indiana University

This year's venue, the Kingsmill Resort & Spa, in historic Williamsburg, Virginia, offers views of the James River, championship golf, numerous recreational activities, and more. This year's event is a month earlier than usual, so don't wait until the last minute to register, as this world-class conference sells out every year.

Event Sponsors:

Design|Value
DMI Singapore 07 Conference
November 28-29, 2007
Grand Hyatt Singapore

Event Partner: DesignSingapore Council

DMI is proud to introduce a major new international professional conference in Asia. The DMI Singapore 07 Conference will be part of the Singapore Design Festival 2007, in conjunction with event partner, DesignSingapore Council.

Building business value through design is a business imperative. Well-managed design has the power to build brands, create innovation, enable strategy, and ensure customer satisfaction. But moving design from a project-based function to a strategic function; from OEM to ODM; from lowest-cost to sustainable design; from an expense to an asset—is difficult. We will explore the latest expert thinking and know-how. Don’t miss this inspiring conference and learning opportunity.

Registration and hotel information is now available for this exciting gathering of thought-leaders from around the world. Look for more information about the program and speakers at the DMI website and in future issues of the eBulletin.

Upcoming Seminars

Managing Creative Staff
Dr. Leonard Glick, Executive Professor, College of Business Administration, Northeastern University
July 26-27, 2007, Chicago, USA (New session)
This seminar will help you deal with many of the common and classic issues of managing others, as well as some of the specific challenges faced by those who manage designers. You will learn tools and techniques that can be used immediately to increase the effectiveness of your group.
Complete information

Integrating Design into the Strategic Management Process
Ron Sanchez, PhD, Professor of Management, Copenhagen Business School
August 1-2, 2007, Boston, USA
This seminar is designed to introduce design professionals to strategic management processes, and to explain the key ways in which design professionals can begin to integrate their professional expertise and services into the formulation and implementation of business strategies in client firms.
Complete information

Meaningful Innovation: An Executive Seminar to Learn How to Increase Innovation and Reduce Risk (New!)
Henry Chin, Executive Director, Ziba Design
Jeremy Kaye, Creative Director, Ziba Design
August 9-10, 2007, Portland, Oregon, USA
To innovate is easy! To create relevant and meaningful innovation is hard. It requires deep understanding of process, tools and methodology. This seminar will provide the insight and know-how that will enable you to build a consistent culture of meaningful innovation for your business.
Complete information

Meaningful Design for Global Culture (New!)
Gordon Bruce, Principal, Gordon Bruce Design
September 6-7, 2007, San Francisco, USA
As Asia continues to become an increasingly important region to design for and to design within, designers need to understand the vast differences between the Asian cultures. By demonstrating case work and practical design examples, participants will become more mindful of the effect of culture on design.
Complete information

Producing Happiness by Design (New!)
Dave Norton, PhD, Principal, Lead Strategist, Stone Mantel
September 13-14, 2007, Chicago, USA
This seminar explains how to overcome the gap between creating products that satisfy customers and actually helping people to be happier. Participants leave understanding the differences between affecting loyalty and affecting happiness, and between innovating to satisfy and innovating to matter. 
Complete information

DMI Publications News

A New DMI Case Study: Braun Syncro Shaver, (A) & (B)

DMI is proud to introduce an important addition to the DMI case study collection, Braun: The Syncro Shaver, (A) and (B). Written by Dr. Karen Freeze, DMI Senior Research Fellow, the two cases trace the fascinating, behind-the-scenes story of how a new top men's shaver was developed.

In the A case, Braun is hoping that the new product will reverse its declining market share in men’s shavers. Also under development is an innovative automatic cleaning device that could dramatically differentiate the new shaver. At issue is whether to adopt the risky strategy of “marrying” the two projects with the goal of creating a break-through product. In the B case, Braun needs to decide how to communicate the benefits of its revolutionary new shaving system to the market. Many believe that Braun needs to offer more than “just” a new shaver—this new product may play a critical role in the fate of the Braun brand.

Together, these two cases show what it takes to develop a successful, innovative product, and the challenges in how to communicate the essence of a product and a brand to the marketplace. Most DMI case studies are distributed worldwide by Harvard Business School Publications. For more information, please visit www.dmi.org/cases, or www.hbsp.com.

Save on Design Management Review Back Issues and Subscriptions

DMI is moving, it's time to reduce inventory!
This coming fall, DMI will be moving its offices to a new location in downtown Boston. Due to the move, it's time to reduce our inventory of Design Management Review back issues. DMI is offering a half-price sale on 43 of the 68 issues of the Review. (Sale price: $14.50 per issue; regular price, $29.00 per issue. Sale expires September 15.) Now is the chance to complete your existing collection or build a new collection of these still-relevant, timeless classics. Please visit www.dmi.org for a complete list of the issues on sale.

Design Management Review subscription offer
Due to popular response, DMI has extended its discount offer on new Design Management Review subscriptions. Now is your chance to make sure that every quarter you receive the latest in design thinking and design management strategy, theory, and practice. (Special Price: US Subscriptions, $85; International Subscriptions, $105.) This offer expires October 31, 2007, and applies only to new subscriptions (no renewals) placed via the DMI web site.

Education News

Executive MBA Program at Suffolk University
Suffolk University’s Executive MBA Program last year launched a concentration in Innovation and Design Management that is ideal for the design professional seeking the business acumen necessary to manage design-driven innovation. Located in Boston, Suffolk’s Executive MBA is a cutting-edge, 18 month, Saturday-only program offering an environment that fosters innovation, integrative thinking and leadership across disciplines and borders. For more information, please contact Priscilla Rosati at prosati@suffolk.edu or call 617-994-4240.  Suffolk is accepting applications for the September 2007 class.

KU Department of Design Creates Two New Graduate Programs
The Kansas University Department of Design in the School of Fine Arts has created two new graduate design programs tailored for working professionals, the Interaction Design and Design Management Master of Arts programs. Students enrolling in interaction design will be given the chance to enhance their design business skills through the study of how products, services and systems interface with users. Those who earn a Master of Arts in design management will graduate with the design management skills and competencies needed in a professional business setting. For more information, please contact KU’s Department of Design in the School of Fine Arts at 785-864-4401.

Zollverein Master’s Degree
Zollverein School of Management and Design in Essen, Germany, will launch its first international Master’s degree course for architects and designers. Entitled “SPACE – Shaping politics, Architecture, Culture & Economy,” this fall 2007 course will put design into a broader context. Prospective students should contact Antonia Roth at space@zollverein-school.de

Kendall College of Art and Design MBA
Kendall College of Art and Design of Ferris State University and Ferris' College of Business in Grand Rapids, Michigan, have partnered to establish the Master of Business Administration degree with a concentration in Design and Innovation Management. The new MBA responds to the increased awareness of the importance of design and innovation in business. 

DMI Review Download of the Month
Brand Strategy and Retail Environments
By Barry Seifer, Retail Strategy and Design Executive Consultant
From the Design Management Review, Vol. 18, No. 2, Spring 2007

Outlining trends changing customer expectations and the shopping experience, Barry Seifer articulates two imperatives critical to contemporary retailing. He advises managers to design environments that engage the emotions and to be sure that there is consistency in the brand, corporate vision, and market position across the spectrum of consumer touchpoints—from stores to websites. Two case studies illustrate his recommendations.
View the article

DMI maintains an online calendar at www.dmi.org with even more events

Hong Kong Design Centre: Design For Asia Award
Deadline: July 15, 2007
Info: www. www.dfaaward.com

CMD Conference 07/International Meeting on Design and Materials
July 20-21, 2007, La Rural, Argentina
Info: www.red-d.org.ar

Business Perspectives for Creative Leaders
July 29-August 3, 2007, Cambridge, Massachusetts, USA
Info:  www.aiga.org/content.cfm/business-perspectives

Design Camp 2007
July 30-August 3, 2007, Minneapolis, USA
Info: design.umn.edu

The Design Management Europe Award
Deadline: July 31, 2007
Info: www.designmanagementeurope.com

HOW Interactive Design Awards
Deadline: August 1, 2007
Info: www.howdesign.com/competitions

The Global Brand Forum 2007
August 6-7, 2007, Singapore
Info: www.globalbrandforum.org/2007

Designing Pleasurable Products and Interfaces
August 22-25, 2007, University of Art and Design, Helsinki, Finland
Info: www.designresearch.uiah.fi/dppi07

5th International Alvar Aalto Design Seminar
August 31-September 1, 2007, Jyväskylä, Finland
Info: www.alvaraalto.fi

Engage07: Internal Branding and Employee Engagement Forum
September 11-12, 2007, London, UK
Info: www.engage07.com

The 9th International Conference on Engineering and Product Design Education
September 13-14, 2007, Northumbria University, Newcastle upon Tyne, UK
Info: www.cfdr.co.uk/epde07

Managing and Building Brands
September 20-21, 2007, Singapore
Info: www.abf-asia.com/project/1876SC_BC.pdf

MadInSpain 07
September 21-22, 2007, Madrid, Spain
Info: www.madinspain.com

Esquina Norte: 7th International Design Conference
September 27-29, 2007, Tijuana, Mexico
Info: www.esquinanorte.com

Next: AIGA's Conference Looks to the Future of Design
October 11-14, 2007, Denver, CO, USA
Info: www.aiga.org

ICSID IDSA Connecting 2007
October 17-20, 2007, San Francisco, CA, USA
Info: www.icsid-idsa07.org

Plus International Design Festival 2007
October 17-21, 2007, Birmingham, UK
Info: www.youplusus.net

Icograda World Design Congress 2007
October 25-26, 2007, La Habana, Cuba
Info:  www.icograda.org

 Email this page to a colleague