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July 2006 eBulletin

Speakers Announced for the 31st International Design Management Conference
Measuring and Building Design’s Role in Achieving Business Success

October 22-25, Equinox Resort & Spa
Manchester Village, Vermont, USA

 

Conference Co-chairs:
Tom Lockwood, PhD, President, DMI
Lee D. Green,
Worldwide VP, Brand and Values Experience, IBM

 

The EquinoxThis October, the 31st International Design Management Conference will take on the most important and challenging topic of measuring the role of design and design management in achieving sustainable business success. Conference attendees will discover macro and micro tools and techniques, gain perspective, and become equipped to address this topic in your work on Monday morning, and in your work for years to come. Don’t miss this seminal event.

 

DMI is proud to announce the complete roster of speakers:
 

The Business Imperative for Return on Investment Measurements in Design
Jerry Kathman, President/CEO, LPK, Inc.

 

Design With Heart
Robyn Waters, Founder and President, RW Trend, LLC

 

Searching for Excellence in Design
Prof. Dr. Peter Zec, President and Managing Director, Red Dot (Germany)

 

Trust me, I’m a Designer
Harry Rich, Deputy Chief Executive, Design Council (UK)

 

The Relationship between Design Effectiveness and Corporate Financial Performance
Marjorie B. Platt, Professor and Group Coordinator, Accounting Group, College of Business Administration, Northeastern University
Julie H. Hertenstein, Associate Professor, College of Business Administration, Northeastern University

 

Innovation Effectiveness: Using Metrics to Design for Business
Diego Rodriguez, Director, IDEO

 

Confucius versus Confusion
Gordon Bruce, Principal, Gordon Bruce Design

 

P&G: The Imperative for Design Success
Robert Schwartz, Associate Director, Global Design Organization, Procter & Gamble Co.

 

A Designed Life
Joe Duffy, President, Duffy & Partners

 

Design Ownership—Where Law Meets Design to Feed the Bottom Line
Joshua Cohen, Director, Ratner Prestia

 

Brandjam: Humanizing Brands through Design
Marc Gobé, Chairman & CEO, Desgrippes Gobé Group

 

Philips Design: Our Journey Towards Sense and Simplicity
Clive Roux, Senior Director, Philips Design

 

How to Win Customers & Influence Engineers: Results Based on a Holistic Design Approach
Gus Desbarats, Chairman, Alloy Ltd. (UK)

 

Planes for People: The Boeing 787 Dreamliner
John Barratt, President & CEO, Teague

 

Measuring Relationships Between Intangibles and Financial Outcomes
Pamela Cohen, PhD, Partner, Predictiv LLC; Coauthor, The Invisible Advantage

 

In addition to the scheduled presentations, the conference will feature group discussions and organized recreational activities, including an off-road driving challenge, falconry, mountain biking, and golf. This year the conference will be held at the Equinox Resort & Spa, which features New England charm and amenities such as a spa, indoor pool, fitness center, and an 18-hole golf course, not to mention the Vermont fall foliage. Registration is now open to the general public. Early registration is recommended, as this conference fills up well in advance.

 

 

DMI Review Download of the Month


Profiting by Design
By Chris Bedford, George Daniels, Gus Desbarats, Julie Hertenstein, Peter Phillips, Marjorie Platt, and Rob Wallace.
From the Design Management Review, Vol. 17, No. 2, Spring 2006

 

The consensus that good design and good business go hand-in-hand continues to grow. The challenge is discovering ways to articulate, and yes, even quantify design's contribution. Boldly and with an array of strategies, these individuals—Chris Bedford, Julie Hertenstein and Marjorie Platt, Gus Desbarats, George Daniels, Peter Phillips, and Rob Wallace—offer their insights on this important but elusive topic.

This free download has expired. Click here to read the executive summary for this article and the opportunity to purchase the article for direct download.

 

 

Gianfranco Zaccai
Gianfranco Zaccai

The Post-Industrial Economy: Design for Sustainability & Profit
A Design Leadership Series Online Seminar
With Gianfranco Zaccai, President & CEO, Design Continuum
Sponsored by Microsoft
Tuesday, September 12, 1:00pm EST

 

We are well into a post-industrial age and it is becoming ever clearer that sustainability is not only a moral imperative, but good business. In fact, companies such as General Electric and British Petroleum have identified sustainability as a core mission. In the future, truly inspiring design will be that which provides users and consumers with greater experiences, while taking away unnecessary material and complex information.


The DMI Design Leadership Series consists of interactive presentations that you and your team can access right from your desktop using Microsoft Live Meeting.
More information

 

Making the In-House Design Function A Strategic Competency
A DMI in-house seminar

DMI’s popular seminar, Managing Design for Strategic Advantage, is now available in a new customized version designed specifically for in-house corporate design groups who are searching for positive techniques to firmly establish their group as a core, strategic, business competency. If your in-house, corporate design function would like to move toward becoming a core, strategic business partner, then this new workshop from DMI may be right for you!

 

Most DMI seminars are offered to general audiences, but this workshop will be customized to address the specific needs of each organization which requests the workshop. Half of the workshop time includes a group working session to address specific concerns your group is facing today, and developing a plan to effectively move towards a new role for design in the company. The workshop will be presented by Peter L. Phillips, author of Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage. For more information and pricing, visit the DMI Web site or contact John Tobin at 617-338-6380 ext. 226.

 

DMI Seminar Update

Strategies for Designing Meaningful Brand Experiences
July 20-21, Amsterdam, The Netherlands (Rescheduled)
Taught by Dave Norton, Principal, Lead Strategist, Stone Mantel
This seminar is for anyone interested in how to turn consumer experiences into meaningful, brand-building value opportunities.
More information

Integrating Design into Strategic Management Processes
July 20-21, Chicago, USA
Taught by Ron Sanchez, Ph.D., Professor of Management, Copenhagen Business School
This seminar identifies key interfaces between design and the strategy process—the “leverage points” at which designers can make their greatest contributions to strategic level decision making in firms.
More information

 

Design Consultancy Strategies: Evolving the Vision
July 27-28, 2006, Newton, Massachusetts, USA
Taught by Kory Kolligian, Chief Operating Officer, Design Continuum, Inc.
This seminar will focus on what is really involved in ensuring that design consultancies move beyond traditional methods of execution and discuss ways to successfully integrate new people, processes and methodologies to ensure success in the marketplace.
More information

 

Managing Innovation and Change
August 7-8, Boston, USA
Taught by Alison Rieple, Professor of Strategic Management and Director of Research, University of Westminster—Harrow Business School
This seminar will help participants overcome the problems inherent in bringing about something new in their own or their client organizations.
More information

 

Call for Papers
International Conference on Strategic Innovation and Creativity in Brand & Design Management
November 29, 2006, Seoul, Korea

Following the first highly successful conference in Seoul in 2004, DMI, DBMS, and IPS-BMI are pleased to announce the call for papers for the second international conference in Seoul dedicated to promoting the importance of design management. Once again, three organizations from different nations are joining forces to promote a single mission of raising the awareness of the importance of brand and design management within corporations.

 

We are now seeking submissions of papers within the overarching theme of innovation and creativity in design management, including those focused on theory-building and empirical research as well as case studies. Interested individuals from businesses, government agencies, academia, or other parties are all invited to participate in this event. The deadline for submissions is July 31, 2006. Please visit the DMI Web site for the complete call for papers.

 

 

Icograda Design Week in Seattle: Defining Design on a Changing Planet
July 9-15, Seattle, Washington, USA
Info: seattle.icograda.org/web

 

The Design & Business Catalyst Award
Entry Deadline: July 17
Info: new.idsa.org

 

New Directions in Exhibition and Environment Design: Leaving The Comfort Zone
August 10-12, Cranbrook Academy of Art, Bloomfield Hills, Michigan
Info: www.segd.org

 

Microsoft/IDSA Next-Gen Design Competition
Deadline for entries: August 15
Info: www.nextgendesigncomp.com

 

ThinkAbout '06
September 13-14, Baltimore, USA
Info: www.strategichorizons.com/thinkabout

 

IDSA 2006 National Conference and Education Symposium
September 17-20, Austin, Texas, USA
Info: www.idsa.org

 

Icograda Colloquium on Virtual Design Archives
September 21 - 22, Pretoria, South Africa
Info: www.icograda.org

 

2006 World Industrial Design Fair
September 23-25, Ningbo China
Info: www.widfair.com

 

BIO20 - 20th Biennial of Industrial Design
October 5-November 5 2006, Ljubljana, Slovenia
Info: www.icsid.org

 

NeoCon East: Inspiring Solutions for the Design and Management of the Built Environment
October 11-12, Baltimore, USA
Info: www.merchandisemart.com/neoconeast

 

Gain: AIGA Business and Design Conference
October 26–28, 2006, New York City, New York, USA
Info: gainconference2006.aiga.org

 

Guangzhou Design Week 2006
November 22-December 2, Guangzhou China
Info: www.gzdesignweek.com

 

 

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