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Home > DMI Publications > DMI News > Past eBulletins > January 2009

January 2009 eBulletin

Facing/Changing – Changing/Facing REALITIES
Design/Management Europe 13 Conference
April 1-3, 2009, Milan, Italy 
La Triennale di Milano, Design Museum

Conference Co-chairs:
Lucia Chrometzka, Future Concept Lab
Guido Stompff, Oce-Technologies B.V.

Let’s get real: The world of business is changing dramatically. Every day, we’re confronted with news of a roller coaster economy, environmental concerns, and corporate pressure to succeed. Every day, we confront constantly evolving challenges that affect our roles as design leaders. What will have the biggest impact on our lives and work? How can we manage, meet, and change the future?

Facing/Changing – Changing/Facing REALITIES will look squarely into key realities, how to face them, and how to change them.

Featured at REALITIES:

The Need for a New Economic Model
Giorgio Arfaras, Economist, Centro Ricerca e Documentazione Luigi Einaudi

 

Changing Economies and Long Term Value Creation
Kathryn Best, Course Leader, University for the Creative Arts; Author, Design Management: Managing Design Strategy, Process and Implementation

 

Design Process: Sustainable Services for Milan, 2030
Luca Buttafava, Partner, Interaction Design Lab

 

Towards New Environmental Product Identities
Marco Capellini, Architect, Capellini Design & Consulting

 

Design Epigenetics
Giulio Ceppi, Creative and Managing Director, Total Tool

 

How to Please a Woman
Agnete Enga, Senior Industrial Designer, Smart Design; Cofounder Femme Den

 

Alessandro Finneto, Director Global Consumer Design, Whirlpool Europe

 

Stefano Giovannoni, Giovannoni Design

 

Finding the Market's Sweet Spot through Experience Design
Lee D. Green, VP, IBM Brand and Values Experience, IBM

 

A Simple Life: User Experience as Innovative Force
Ingrid Halters, Head of User Experience, TomTom International BV

 

Designing the Future in a Changing Market
Stefano Marzano, CEO and Chief Creative Director, Philips Design

 

From Technology-driven to Experience-driven: Building, Integrating and Maintaining a New Design Culture into a Multinational Corporation
Mauro Porcini, Head of Global Product Design, 3M Company

 

Ole Qvist-Sørensen, Cofounder, Bigger Picture

 

Strategic Design: Solving Complex Challenges
Marco Steinberg, Associate Professor of Architecture, Harvard University Graduate School of Design; Strategic Design Director, Finnish Innovation Fund

 

Roger Swales, Co-Founder, GRO design

 

The Art + Design of Working
Erik Veldhoen, Founder & CEO, Veldhoen + Company
Ellen Sander, Architect, Sander Architects

 

Design-Driven Innovation: The Power of the Elite Circles
Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano

 

Milan Magic Panel Discussion
Lee D. Green, VP, IBM Brand and Values Experience, IBM
Stefano Giovannoni, Giovannoni Design
Darrel Rhea, CEO, Cheskin Added Value
Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano

 

Integrating Design into Corporate Culture Panel Discussion
Alessandro Finneto, Director Global Consumer Design, Whirlpool Europe
Mauro Porcini, Head of Global Product Design, 3M Company

Join us as we get current, get equipped, and get connected. The speakers, discussions, and workshops will explore how design management can evolve and step forward to provide key business leadership for today’s changing realities. Open your mind and come to face—and change—the realities of our times.

Register by January 12 and save!

	Optional pre-conference seminar: Design Research for Product and Service Innovation With Darrel Rhea, CEO, Cheskin Added Value March 31-April 1, Milan, Italy Register for both the seminar and the conference and save!

Save the Date:
DMI Brand/Design 21 Conference
June 17-18, 2009
The Stanford Court, San Francisco, USA

Conference Co-chairs:
Roger Martin, Dean, Rotman School of Management
Darrel Rhea, CEO, Cheskin Added Value

Mark your calendar now for an event that will dive into new frontiers of design, business, and branding! Two internationally respected figures in the world of business and design, Darrel Rhea and Roger Martin, will provide inspiration and leadership for this year's conference. For the first time, DMI will hold the Brand conference in the storied city of San Francisco, at the historic Stanford Court Hotel on Nob Hill. Look for updates at www/dmi.org/branddesign.

Early registration is now open for the conference. Register before March 17 and receive substantial savings!

A New DMI Case Study
Design Strategy at Samsung Electronics: Becoming a Top-Tier Company

The latest addition to the extensive DMI/Harvard Business School collection of case studies has just been released to the public after two years of development. Design Strategy at Samsung Electronics: Becoming a Top-Tier Company was co-written by Dr. Karen J. Freeze, DMI Senior Research Fellow, and Dr. Kyung-won Chung, Professor, Department of Industrial Design, Korea Advanced Institute of Science and Technology (KAIST).

The case tells the compelling story of the evolution of design strategy at Samsung Electronics. The company rose in little more than three decades from a small OEM producer of generic TV sets to a giant in numerous product categories, from components (such as LCD displays) to ubiquitous consumer devices (such as cell phones). During the past decade, this engineering-driven company has given way to an innovative, design-driven company, without any less emphasis on R&D. Samsung now seeks to reach the next level through creation of an “iconic” product, and is well on its way.

DMI cases are developed for classroom use, however they also make interesting and enlightening reading for practitioners as well. The Samsung case, like most DMI cases, will be distributed by Harvard Business School Publishing (Case Study: DMI021; Epilogue: DMI023). For more information about the DMI case collection, visit www.dmi.org/cases.

Upcoming DMI Seminars

Managing Creative Staff
Dr. Leonard Glick, Executive Professor, College of Business Administration, Northeastern University
March 12-13, Boston, USA
"Now I feel that I have the tools I need, and also a network of colleagues I can bounce ideas off of."
—Georgia Gofis, Director, Integrated Marketing, American Dietetic Association
Complete information

Creating the Perfect Design Brief
Peter Phillips, Strategy Consultant, and author of Creating the Perfect Design Brief
March 19, Boston, USA
"Bring your creative and project team to this seminar! Helps create a solid foundation to deliver a precise result."
—Noemi Tello-Botdorf, Marketing Communications, Intelsat
Complete information

Design Research for Product and Service Innovation
Darrel Rhea, CEO, Cheskin Added Value
March 31-April 1, Milan, Italy
"Darrel Rhea is an expert in design research and innovation. In this course, he presents a framework you can apply immediately to add more value to your company and customers. I highly recommend it."
—Jeff Herman, Senior Director, ebay
Complete information

DMI Review Download of the Month
Colorblind: How Consumers See Green
By Mark Bates, Principal, Continuum; and Grant Kristofek, Mechanical Engineer, Continuum
From the Design Management Review, Vol. 19, No. 4, Fall 2008

With the myriad criteria inevitably part of any project, it is not easy to bring sustainability to the top of the design agenda. Mark Bates and Grant Kristofek share what they have done to lift its profile. This effort contrasts with an ongoing research project at their firm that suggests there are significant difficulties in making sustainability a valued factor in consumer decisions.
View the article