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Home > DMI Publications > DMI News > Past eBulletins > January 2008

January 2008 eBulletin

DMI International Singapore Conference
Design|Value
Using design and design thinking to solve business objectives

March 13-14, 2008

Event Partners:
DesignSingapore Council
IE Singapore
SPRING Singapore

This unique international conference will address how to use design and design thinking to solve business objectives. With a panel of international experts, this conference will communicate how to create value through design, based on the triple bottom line: economic, social/cultural, and environmental value.

Design in all its forms is a powerful business tool, and there are specific techniques, processes, and structures to enable success. But obtaining significant value from design goes beyond commissioning a hot designer or cool advertising. Rather, it involves a deep understanding of customer behaviors, corporate leadership, corporate culture, cross-functional work teams, specific methods and processes, utilizing both qualitative research and intuition in decision making, and applying design visualization and design methods to key business processes.

A portfolio of experts from Asia, Europe and America will describe how to create value for the customer and for business by using design as a core business strategy. Don’t miss this inspiring conference and learning opportunity!

Please visit the DMI website for information about speakers and the program. Register for the conference by February 6 and receive 10% off your registration.

This year, DMI’s European conference will explore the evolution of design thinking and strategy to the next level. An international roster of forward-thinking experts will provoke, educate, and share. Come to Paris for three days of immersion in cultural exchange, and knowledge-building. Learn to make more holistic and meaningful contributions to your organization.

	Partial list of presentations
	Totally Designed Patrick Le Quément, Vice President, Design, Renault (France)
	Envisioning the Future through Design Leadership Miquel-Angel Munar, Senior Managing Director, Roca Sanitario S.A. (Spain)
	Beauty and the Corporate Beast: How Design can Bridge the Gap between Products and the Decision Makers Pierre-Yves Panis, Design Director, Legrand (France)
	At the Nexus of a New Design Dialectic: How Designers are Uniquely Skilled to be the Definitive Link between Innovation and Management Transformation Maureen Thurston, Founder & Principal, ACCESS International (Australia)
	Design and the Art of Storytelling Chris Bedford, President, Karo Group Inc. (Canada)
	Designing a Sense of the Immaterial in the Future Anne Stenros, Vice President, Design, KONE Corporation (Finland)
	Additional speaker: Marc Giget, Professor and Chair of Technology and Innovation, CNAM-Conservatoire National Des Arts et Métiers (France)
	Panel Discussion Leaders: Philippe Picaud, Design Director, Decathlon (France) Tim Selders, Director, PARK (The Netherlands) Darragh Murphy, Research Fellow, University of Wales Institute, Cardiff (United Kingdom)

Sponsorship information

Look for further updates about speakers at www.dmi.org/european.

For more than a decade, this conference has explored the best in design and management thinking, through structured presentations, focused discussion groups, receptions, and networking opportunities. Link up in Paris, April 2008. Program, registration and hotel information are now available at the DMI website. Don’t miss the next evolution of design!

Update: International DMI Education Conference
Design Thinking: New Challenges for Designers, Managers, and Organizations
April 14-15, 2008
ESSEC Business School, Paris, France

The call for papers for DMI's Education Conference has received an outstanding response, with over 140 abstracts received from 28 countries. The abstracts are now being evaluated by the conference scientific committee. Although the deadline has passed for abstract submissions, interested individuals from academia, businesses, and government agencies are invited to attend this international education conference. The conference will be run just prior to the Design/Management Europe 12 conference, making a full DMI design management week in Paris.

Design Leadership Series Webinar - Sponsored by Microsoft
Beyond Good Product Design and Good Management: Applying a Design Approach to Position Design to be More Strategic
Wednesday, February 6, 1pm EST (Online)
Steve Sato, Corporate Design, Design Practice Lead, Hewlett Packard

	Steve Sato

An experience-design approach excels at differentiating products and services from competition; so why not apply experience-design “heuristics” (or design thinking) to reposition design in your organization? As you move forward, you will need to set priorities in order to build design capability and reliably fulfill your organization’s new, more strategic role.

As a participant, you will:

• Be introduced to an experience-design approach and principles that will be used as an organizing structure.

• Be provided frameworks and tools to create your own set of principles and tactics, appropriate for your situation, to promote the strategic use of design and set priorities for building or acquiring design capability.

• Learn how and why some tactics have succeeded and failed in “real world” situations.

   Complete information

Upcoming DMI Seminar
Managing Creative Staff
Dr. Leonard Glick, Executive Professor, College of Business Administration, Northeastern University
March 6-7, 2008, San Francisco, USA

This seminar will help you deal with common and classic issues of managing others, as well as some specific challenges faced by those who manage designers. Learn tools and techniques that can be used immediately to increase the effectiveness of your group.
Complete information

Look for further updates about the DMI seminar program, including new offerings, in the coming weeks at www.dmi.org/seminars.

DMI Review Download of the Month
Transforming into Dell 2.0: The Customer’s Strategic Role in Design Innovation
By Kristina Goodrich, Principal, Kristina Goodrich Communications,
From the Design Management Review, Vol. 18, No. 4, Fall 2007

This is a behind-the-scenes look at a corporate metamorphosis. Policies giving rise to Dell's notable record of past achievements were no longer sustaining growth. A new vision was essential. Kristina Goodrich reveals where Dell is headed today as it blends an awareness of marketplace realities with a nuanced assessment of user preferences. The result is an array of cutting edge products that are renewing sales and the company's brand.
View the article