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2007
DMI Design and Design Management Performance Series
The 11th DMI European Design Management Conference
Improving and Measuring Design’s Role
in Business Performance
March 14–16,
2007
Copenhagen Marriott Hotel, Copenhagen, Denmark
Business executives,
design directors and design managers are asked more and more often to
provide improvement and measurement of design and design management effectiveness,
in order to achieve desired business results. How is this best accomplished?
What criteria must be evaluated in order to improve? Is this based on customer satisfaction, emotion,
time to market, innovation, return, new markets, process improvement,
or social and environmental responsibility? DMI addressed these challenging
questions at the 31st International Design Management Conference in the
US, and with this European conference will build upon this successful
learning with further exploration from a more international point of view.
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Keynote Sessions |
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The Dirty Battle
Hartmut Esslinger, CEO, frog design |
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The Metrics of Meaning: Improving the Design of Meaningful Experience
Darrel Rhea, CEO, Cheskin |
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Presentations |
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Helly Hansen: Design as a Tool to Rejuvenate a Global Brand
Hans Gunleiksrud, Global, Brand Manager, Helly Hansen |
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The Business Imperative for Return on Investment Measurements in Design
Jerry Kathman, President and CEO, LPK |
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Bridging Eastern and Western Values: Applying a Holistic Approach to Design Management
Cathy Huang, President, China Bridge International (CBI) |
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Maximizing Impact through Integrated Design Programs
Bo Linnemann, Founder, Kontrapunkt |
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Adding Value to a Brand through Consistent Identity Design and Implementation
Per Holmen, Global Brand Identity Manager, Carlsberg |
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Design Impacts the Performance of Novo Nordisk
Lise Kingo, Executive VP, Chief of Staffs, Novo Nordisk A/S |
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From Product Desire to Service Envy
Lavrans Løvlie, Founding Partner, Live|Work |
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How DSB Has Used Value-Based Management
Pia Bech Mathiesen, Design Director, Danish State Railways |
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The Future is Bright for Design
Verena Kloos, President, BMW Group DesignworksUSA |
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Trust Me, I'm a Designer
Harry Rich, Deputy Chief Executive, Design Council |
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Conference attendees will discover macro and micro tools and techniques, gain perspective, and become equipped to address this topic in your work on Monday morning, and in your work for years to come. Don’t miss this unique opportunity to learn.
Darrell Rhea's popular seminar, Design Research for Product and Service Innovation, will be held in conjunction with this conference on Monday and Tuesday, March 12-13, in Copenhagen.
For the latest information
on this important international conference, view the program, schedule, registration,
and hotel pages.
Two New DMI Seminars Introduced
2007 will mark a year of major expansion for the DMI Professional Development Program, with many new offerings that will continue to bring tangible value to design and business professionals and their organizations. DMI is proud to introduce two important new seminars, “Learning to Lead: A Guide to Nurturing Our Innate Leadership Skills,” and “The Trendmaster's Guide to Great Design.” Check future eBulletins and www.dmi.org/seminars for additional new seminar announcements.
Learning to Lead: A Guide to Nurturing Our Innate Leadership Skills
Maureen Thurston, Principal, ACCESS International
April 5-6, 2007, Los Angeles, USA
June 4-5, 2007, Chicago, USA
November 15-16, 2007, Boston, USA
Many of us who studied design in college missed those ‘leadership classes’ typically offered to the business students—our educational focus was on learning creative processes and improving our visual skills. But times have changed. As the definition of corporate competitiveness evolves, the expectations placed upon the design profession grow exponentially. As advocates of innovation and creative thinking, designers are perfectly predisposed to strengthen their organization’s competitive position. However, the demand for design leaders far outstrips the supply.
This seminar will examine the fundamental precepts of leadership, diagnose the role of the design leader, explore how core leadership skills can be learned, applied and leveraged as well as help you develop your own personal leadership style.
Through readings, assignments, Socratic-styled discussions and experience-based exercises, this seminar provides participants with specific tools that will transfer leadership skills into effective practice.
Read the complete description
The Trendmaster’s Guide to Great Design
Robyn Waters, President, RWTrend
Gary Springer, President, SpringWater, LLC
June 21-22, 2007, Minneapolis, USA
November 1-2, 2007, Seattle, USA
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Robyn Waters |
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Gary Springer |
Trends are signposts and indicators pointing to what’s going on in the hearts and minds of your customers. They are things that make sense for a reason. They are not just ‘the next big thing,’ nor are they merely data telling you what’s already happened out there in the marketplace.
This seminar will provide a practical and fun exploration of the trend tracking process that simplifies and demystifies the art of trend. Learn how good trend research, effectively translated, can become the platform for great design. It is appropriate for anyone interested in learning how to understand the art of trend and connect to the hearts and minds of their customers, in order to design unique products that resonate deeply with their target markets.
Current and emerging trends in business and retail are presented as examples of how to be more than just up to the minute. This seminar is an A to Z guide that will help you discover where the minute is going, and help you get there ahead of your competition.
Read the complete description
2007 Design Leadership Series of Webinars
New Insights on Quantifying Design’s ROI
Rob Wallace, Managing Partner, Wallace Church, Inc.
February 20, 2007, 1pm EST
Rob Wallace has been called “one of the founding thought leaders of design’s ROI.” For the past decade or more, Rob has applied data from more than a dozen major CPG brand identity and package design projects to one of the most effective ROI methodologies. He has outlined this methodology and the results in a Design Management Review article.
Since this pivotal article’s publication, Rob has new data, new results, and new insights about how to empirically prove design’s paramount effectiveness in generating profit. However, this quest is not without its controversy, its pitfalls, and its cautions. Now, in a fast-paced, informational and inspirational webcast, Rob will use real world case studies and share new insights on quantifying design’s value.
You’ll learn:
- How to apply the methodology and track its results
- How to find “the magic moment” when the data is irrefutable
- How to position and present the results to justify the right resources are dedicated to the design process
You’ll actively participate in a team dialog in which webinar participants will discuss how this information can best be used, and how it can be used against us. Lastly, as a participant in this process you will have the option to automatically be enrolled in an ongoing online consortium monitored by the DMI where additional data and information will be archived and additional insights can be posted.
View complete registration information for this informative and entertaining webinar.
DMI
Review Download of the Month
Disruptive Cycles, Adaptive Strategies, and Principles of Leadership: Tantalizing Connections
By Maureen
Thurston, Principal, ACCESS International; Instructor, the new DMI seminar, Learning to Lead: A Guide to Nurturing Our Innate Leadership Skills
From the Design Management Review, Vol. 17, No. 4, Fall 2006
Design managers are uniquely positioned to advance the strategic and tactical agendas of today's businesses. Maureen Thurston outlines the qualities of this leadership role and highlights the work of two designers at Walt Disney as exemplars of the ability to respond innovatively to their company's mission and content, the complexities of contemporary culture and technology, and consumer desires.
Access
this article and join online discussions
DMI maintains
an online
calendar at www.dmi.org with even more events
Piemonte Torino Design Exhibition
January 12-27, 2007, Hong Kong
Info: www.piemontetorinodesign.com/index.htm
Cooper
U: Interaction Design Practicum
January 16-19, 2007, San Francisco, USA
Info: www.cooper.com
Nordic Material Playground
January 18, 2007, Oslo, Norway
Info: www.norskdesign.no
red
dot award: product design 2007
Registration deadline: January 19, 2007
Info: www.red-dot.de
IUI
2007: International Conference on Intelligent User Interfaces
January 28-31, 2007, Hawaii, USA
Info: www.iuiconf.org
Destination
Design Management
DMI’s Thomas Lockwood is a featured speaker
January 29-31, 2007, Santa Monica, California, USA
Info: www.iirusa.com/design
Braun
Prize 2007
Deadline: January 31, 2007
Info: www.braunpreis.de
6th Volvo Sportsdesign Forum: Experience the Future of Design
February 3, 2007, Munich, Germany
Info: www.ispo-sportsdesign.com
Design
Local: ICOGRADA Design Week in India
February 5-9, 2007, Bombay, India
Info: www.designlocal.net
Art
Center Summit: Designing Sustainable Mobility
February 7-8, 2007, Pasadena, California, USA
Info: www.artcenter.edu/summit
LIFT
2007
February 7-9, 2007, Geneva, Switzerland
Info: www.liftconference.com
IDEA
2007 Call for Entries
Deadline: February 9, 2007
Info: www.idsa.org/idea
Ambiente – International Design Fair
February 9-13, 2007, Frankfurt, Germany
Info: www.ambiente.messefrankfurt.com
MX San Francisco - Managing Experience through Creative Leadership
February 12-13, 2007, San Francisco, USA
Info: www.adaptivepath.com/promo/MXdmical
Design2context: Design Research in the Context of Science & Society (MAS)
Application deadline: February 15, 2007, Zurich, Switzerland
Info: www.design2context.ch/weiterbildung
HOW Promotion Design Awards
Deadline: March 19, 2007
Info: www.howdesign.com/competitions
Design
Indaba
February 21-23, 2007, Cape Town, South Africa
Email: diconference@interactiveafrica.com
IA Summit 2007
March 24-26, 2007, Las Vegas, USA
Info: www.asis.org
An Event Apart Boston
March 26-27, 2007, Boston, USA
Info: www.aneventapart.com
Information Design Conference 2007
March 29-30, 2007, London, UK
Info: www.informationdesignassociation.org
AIGA San Diego Y Design Conference "Push"
March 30-31, 2007, San Diego, USA
Info: www.y-conference.com
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