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Home > DMI Publications > DMI News > Past eBulletins > February 2009

February 2009 eBulletin

Facing/Changing – Changing/Facing REALITIES
Design/Management Europe 13 Conference
April 1-3, 2009, Milan, Italy 
La Triennale di Milano, Design Museum

Conference Co-chairs:
Lucia Chrometzka, Future Concept Lab
Guido Stompff, Océ-Technologies B.V.

Join us as we get current, get equipped, and get connected at DMI's Design/Management Europe 13 Conference. The speakers, discussions, and workshops will explore how design management can evolve and step forward to provide key business leadership for today’s changing realities. Open your mind and come to face—and change—the realities of our times.

Facing/Changing – Changing/Facing REALITIES will look squarely into key realities, how to face them, and how to change them.

What's new at REALITIES:

Session updates:
Human Innovation and Sustainability
Alessandro Finneto, Director Global Consumer Design, Whirlpool Europe
Identity, Quality, and Price
Stefano Giovannoni, Giovannoni Design
Making Global Change in 2009 with Curiosity, Paper and Pen
Ole Qvist-Sørensen, Cofounder, Bigger Picture

 

Schedule update:
Get ready for an elegant Thursday night Reception at Design Group Italia!

 

Panel discussions:

Milan Magic
Stefano Giovannoni, Giovannoni Design
Francesco Lovo, Research & Development Director, Pininfarina Extra Srl
Darrel Rhea, CEO, Cheskin Added Value
Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano
Lucia Chrometzka, Concept Designer & Coordinator of International Network, Future Concept Lab

Integrating Design into Corporate Culture
Lee D. Green, VP, IBM Brand and Values Experience, IBM
Alessandro Finneto, Director Global Consumer Design, Whirlpool Europe
Peter Newbould, Partner, Design Group Italia I.D. Srl
Mauro Porcini, Head of Global Product Design, 3M Company
Guido Stompff, Senior Designer, Océ-Technologies B.V.

Design Management Europe 13 will be held in Milan’s premier design museum, La Triennale di Milano. La Triennale is an intrinsic part of Milan’s cultural and economic life, and will provide an inspirational learning environment. For more than a decade, DMI has explored the best in design management thinking in the major cities of Europe. Through structured presentations, focused group discussions, and an exploration of Milan’s top design museum, this is the place to be!

Register Now

Lead Sponsor:

Supporting Sponsor:

Sponsorship Information

	Optional pre-conference seminar: Design Research for Product and Service Innovation With Darrel Rhea, CEO, Cheskin Added Value March 31-April 1, Milan, Italy Register for both the seminar and the conference and save!

Design/Management/Brand 21 Conference
Re-Thinking ... Design
June 17-18, 2009
The Stanford Court, San Francisco, USA

Conference Co-chairs:
Roger Martin, Dean, Rotman School of Management
Darrel Rhea, CEO, Cheskin Added Value

	Roger Martin		Darrel Rhea

The breakdowns we are currently experiencing in the world are enough to alarm even the hardiest of souls. Sitting back and watching is simply no longer an option. Re-thinking ... Design is an opportunity for the community of smart designers to collaborate on the leadership role that Design should take to shape our future. We will examine how Design thinking is becoming a change agent for transforming the deep fissures in our cultural and business systems, and creating emerging opportunities to elevate the impact of our contributions.

Re-thinking … Design will be co-chaired by two key thought leaders of our time, Roger Martin and Darrel Rhea. They will challenge the Design community to re-think Design in both macro and micro applications. At this event you can expect leading edge conversations that inspire. You’ll hear not just contemporary theory, but practical examples of premier business leaders demonstrating how they are changing the economy, healthcare, technology and culture—illuminating how design thinking is making it happen.

This year we will introduce a new format: more conversational, more condensed, more efficient, and yet still packed full of dynamic thinking. Some sessions will be “conversations” hosted by Martin and Rhea rather than traditional lectures, and will provide a more intimate and engaging discussion. Everyone will be encouraged to participate and bring to the table what we each find meaningful. The conference will culminate in a call-to-action to the Design leadership community—for social re-thinking, and a challenge to re-design that which is most important to each of us.

Look for updates at www/dmi.org/branddesign. Early registration is now open for the conference.

Register before March 17 and receive substantial savings!

Supporting Sponsor:

Sponsorship Information

Design Leadership Series Webinars
Sponsored by Microsoft
The Culture Key
Wednesday, February 4, 1pm EST
Edgar Papke, Founder, Living Change, Inc.

	Edgar Papke

An understanding of an organization's culture is the key to successful implementation of any strategy. This is particularly true when it comes to leveraging the possibilities of innovation and change. Edgar Papke will share his insights into what defines the unique characteristics of organizational culture and demonstrates ways to leverage that knowledge and understanding to higher levels of creativity, synergy, and performance. Whether you are a CEO, executive, design manager, marketer or educator, Edgar will provide you with knowledge and tools that you’ll be able to apply immediately to increase your effectiveness.

Topics include:

• Understanding how decisions are made and how to be more effective with proposals and presentations
• Frameworks  for understanding cultures, and gaining greater influence
• Know-how skills for interaction
• Capability to create synergy across different cultures
• How leadership acts and teaming occurs
• How decision making takes place

Some sample comments on Edgar Papke’s highly-rated presentation at DMI’s recent REMIX Conference:

"Edgar was an inspiration!” “Very insightful!” “Most significant takeaway: Edgar Papke’s discussion about understanding culture.”

Register Now

Seeing Around Corners: How Trend Forecasting Can Illuminate the Curves in the Road Ahead
Wednesday, March 4, 1pm EST
Valerie Jacobs, Group Director, LPK Trends

	Valerie Jacobs

Given the volatility of the world economy over the past 18 months, our desire deepens for tools that can make sense of the future and its uncertainties. As designers we constantly “problem solve” using the knowledge we have today, and up until recently we could safely assume that consumers just wanted more of the same, but better, more “innovative.” What the Institute for the Future’s Bob Johannsen describes as the VUCA (volatile, uncertain, complex and ambiguous) world seems here to stay.

But what if… we did have tools to help us see around the corners of 2009 or even 2025? Employing new methodologies for creating consumers’ future state (not their present state) offers a chance for trend forecasting to play an even bigger role in design strategies.

Register Now

Upcoming DMI Seminars

Managing Creative Staff
Dr. Leonard Glick, Executive Professor, College of Business Administration, Northeastern University
March 12-13, Boston, USA
"Now I feel that I have the tools I need, and also a network of colleagues I can bounce ideas off of."
—Georgia Gofis, Director, Integrated Marketing, American Dietetic Association
Complete information

Creating the Perfect Design Brief
Peter Phillips, Strategy Consultant, and author of Creating the Perfect Design Brief
March 19, Boston, USA
"Bring your creative and project team to this seminar! Helps create a solid foundation to deliver a precise result."
—Noemi Tello-Botdorf, Marketing Communications, Intelsat
Complete information

Design Research for Product and Service Innovation
Darrel Rhea, CEO, Cheskin Added Value
March 31-April 1, Milan, Italy
"Darrel Rhea is an expert in design research and innovation. In this course, he presents a framework you can apply immediately to add more value to your company and customers. I highly recommend it."
—Jeff Herman, Senior Director, ebay
Complete information

DMI Review Download of the Month
Packaging and the Environment: A Cross-Cultural Perspective
By Scott Young, President, Perception Research Services
From the Design Management Review, Vol. 19, No. 4, Fall 2008

Awareness and perceptions have a big impact on being able to move the green design agenda forward. Scott Young has done extensive international research in this arena with respect to packaging. His findings reveal different attitudes in different countries. More significantly, they highlight why changing people's attitudes about sustainable packaging has been and will remain a major challenge.
View the article