Past Newsletters

Past eBulletins

Subscriptions

Newsletter Advertising

Submit News

Home > DMI Publications > DMI News > Past eBulletins > February 2008

February 2008 eBulletin

DMI International Singapore Conference
Design|Value
Using design and design thinking to solve business objectives

March 13-14, 2008

Event Partners:
DesignSingapore Council
IE Singapore
SPRING Singapore

This unique international conference will address how to use design and design thinking to solve business objectives. With a panel of international experts, this conference will communicate how to create value through design, based on the triple bottom line: economic, social/cultural, and environmental value.

Presentations:

Building Leadership Brands by Design
Timeless Principles that Companies Can Embrace to Establish Powerful and Enduring Brands
Jerry Kathman, President/CEO, LPK, Inc.
A Brand Born Out of the Internet
BanY.J, CEO, Stikfas
Design is Big Business: Unlocking Value through Design
Gus Rodriguez, Vice President, Partnerships and Consulting, Philips Design
Branding a City: Gold Coast City, Australia
Christine Jane Moody, Managing Director, Moody Design Pty. Ltd.
The Digital Landscape
Simon Waterfall, President D&AD; Creative Director, POKE
Beyond Beautiful Design: Approaches to Future Growth
Niko von Saurma, Director, Singapore Studio, BMW Group DesignworksUSA
Humanizing Brands through Emotional Design
Marc Gobé, Chairman & CEO, Emotional Branding LLC
From OEM to ODM: The OSIM Experience
Kia Tong Tan, Chief Technology Officer, OSIM International Ltd.
Distributed Design Teams: Current Trends and Future Opportunities
Tonya Peck, User Experience Manager, Microsoft Corporation

This conference will consolidate evidence and present new thinking to explain how to capture value by design. Don’t miss this inspiring conference and learning opportunity! Please visit the DMI website for complete information about speakers and the program.

This year, DMI’s European conference will explore the evolution of design thinking and strategy to the next level. An international roster of forward-thinking experts will provoke, educate, and share. Come to Paris for three days of immersion in cultural exchange, and knowledge-building.

Presentations include:

Totally Designed
Patrick Le Quément, Vice President, Design, Renault (France)
Envisioning the Future through Design Leadership
Miquel-Ángel Munar, Senior Managing Director, Roca Sanitario S.A. (Spain)
Beauty and the Corporate Beast: How Design can Bridge the Gap between Products and the Decision Makers
Pierre-Yves Panis, Design Director, Legrand (France)
At the Nexus of a New Design Dialectic: How Designers are Uniquely Skilled to be the Definitive Link between Innovation and Management Transformation
Maureen Thurston, Founder & Principal, ACCESS International (Australia)
Design and the Art of Storytelling
Chris Bedford, President, Karo Group Inc. (Canada)
Designing a Sense of the Immaterial in the Future
Anne Stenros, Vice President, Design, KONE Corporation (Finland)
Innovation through Design: The Creative Synthesis
Marc Giget, Professor and Chair of Technology and Innovation, CNAM-Conservatoire National Des Arts et Métiers (France)
The Evolution of Design
Surya Vanka, Senior Manager, User Experience, Microsoft Corporation (US)
FAUCHON: Paris on your Lips
Isabelle Capron, CEO, Fauchon (France)
Panel Discussion Leaders:
Philippe Picaud, Design Director, Decathlon (France)
Tim Selders, Director, PARK (The Netherlands)
Darragh Murphy, Research Fellow, University of Wales Institute, Cardiff (United Kingdom)

	Sponsorship information

For more than a decade, this conference has explored the best in design and management thinking through structured presentations, focused discussion groups, receptions, and networking opportunities. Link up in Paris, April 2008. Don’t miss the next evolution of design!

International DMI Education Conference
Design Thinking: New Challenges for Designers, Managers, and Organizations
April 14-15, 2008
ESSEC Business School, Cergy-Pontoise, France

This conference is shaping up to be DMI's most successful academic conference ever, with 99 papers accepted for presentation. Interested individuals from academia, businesses, and government are invited to attend this international education conference. In conjunction with the Design/Management Europe 12 conference, this makes a full DMI design management week in Paris.

Save the Date!
DMI Brand/Design 20 Conference
June 11-13, 2008
Cincinnati, USA, Hilton at the Cincinnati Netherland Plaza

Save the date for this year's Brand/Design conference! Register early and receive a 10% conference fee discount! Look for conference theme and speaker information in the coming weeks at www.dmi.org/branddesign.

Three of the New DMI Seminars for 2008 Introduced!

Sustainable Design
May 15-16, 2008, San Francisco, USA
Adam Richardson, Director of Product Strategy, frog design, inc.
Sara Todd, Senior Design Analyst, frog design, inc.

Adam Richardson		Sara Todd

The topic of sustainable or “green” design is of increasing urgency to companies involved in product development. Companies which are not addressing sustainable design risk both legislative as well as brand and sales impacts. Recent surveys have shown that key customer segments are willing to pay more in order to buy greener products. This seminar will address the fundamental issues of sustainable design and introduce a broad range of frameworks and concepts for tackling the often fundamental changes that are required in how a company approaches design and manufacturing.

What you will learn:

• How conventional materials and processes impact on the environment and human health, and which ones are the most important to reduce
• The fundamental principles of good sustainable design practice
• The forces pushing (e.g. legislation) and pulling (e.g. consumer demand) on companies to become more sustainable in product design and manufacturing
• Which companies have successfully shifted to a more sustainable approach, and how they did it
• How you conduct a Life Cycle Analysis of a product to examine its environmental and human health impact
• The brand impacts of sustainable design, and how you avoid consumer and media backlash for perceived faults in sustainable implementation

This seminar is ideal for anyone seeking to get a fundamental grounding in the issues of sustainable design, and who is looking to initiate more sustainable practices within their own organization.
Read the Complete Description

Designing Future Competitive Advantage: Strategies for Planned Change
June 19-20, 2008, New York City, USA
September 25-26, 2008, Las Vegas, Nevada, USA
Richard Green, Partner, Strategies for Planned Change

	Richard Greene

Organizations worldwide are struggling to transform themselves in a world turned upside down. The transformation required will take more than the quick fix of one-time cost savings from downsizing and payroll cuts. Creating comparative advantage will require, not only reengineering, but also a reimagineering of what organizations are trying to do and how they might best accomplish these ends. It will require breakthrough thinking, leadership, and design management—skills that design professionals are uniquely qualified to deliver. This seminar will introduce design professionals to organizational concepts and theory, and provide tools to gain influence in your organization.

What you will learn:

• How designers can more effectively engage the strategic conversation in their organizations.
• Tools to translate design thinking into strategic organizational thinking.
• The factors that influence the success of teams and how to build a strategic management team.
• How organizational strategy is influenced by individual differences and management styles.
• The use of organizational diagnosis and needs analysis as a first step in organizational development.
• The range of major change intervention techniques and how to apply them.
• How designers can help shape innovative organizational processes and products for a sustainable and livable future. 

Learn how to make a case for the strategic value of design, how to leverage design to meet marketplace needs, and how to combine design thinking with strategic thinking and language.
Read the Complete Description

Innovation Inside-Out
An executive seminar focusing on you as an innovator and the influence you have on creating innovative organizations
July 10-11, 2008, London, UK
Dr. Bettina von Stamm, Catalyst, Innovation Leadership Forum
Kristi Thorne, The Iron Skirt

Bettina von Stamm		Kristi Thorne

Innovation is firmly on the agenda of organizations, large or small, public or private. A global survey conducted by McKinsey found that “some 70% of corporate leaders say innovation is among their top three priorities for driving growth.” The survey also found that just over a quarter of executives felt that innovation had become part of “everything their organization does.” This seminar focuses on you and your role as an innovation catalyst. It addresses the critical questions: Are you the innovator that you want to be, and are you effectively helping your own organization as well as your suppliers, customers, and clients to become innovative? 

What you will learn:

• How to access and anchor your own high performance innovation state
• Develop a deeper understanding of obstacles to innovation from the human perspective
• Gain insights into the systemic nature of an innovation culture, and the elements that need to be aligned within yourself and within an organization
• Identify conditions that are required for innovation to thrive
• Experience leadership behaviors that encourage and support innovation and create awareness of your own impact
• Develop a plan for action for your role as an innovator and innovation catalyst

Mohandas Ghandi said, “Be the change you wish to see in the world.” This is an opportunity to spend a day and half focusing on your own ability to create and sustain an innovation culture within yourself and effectively influence the innovation culture of your own and your clients’ organizations.
Read the Complete Description

Upcoming DMI Seminars

Managing Creative Staff
Dr. Leonard Glick, Executive Professor, College of Business Administration, Northeastern University
March 6-7, 2008, San Francisco, USA
Learn tools and techniques that can be used immediately to increase the effectiveness of your group.
Complete information

Managing Design Research for Product and Service Innovation
Darrel Rhea, CEO, Cheskin
April 3-4, 2008, San Francisco, USA
This seminar takes a deep look at how design research can be used effectively to foster innovation. Darrel draws on his 25 years of consulting experience with case studies from the world’s leading companies.
Complete information

Learning to Lead: A Guide to Nurturing Our Innate Leadership Skills
Maureen Thurston, Design Leverage Consultant, Second Road, Pty. Ltd.
April 7-8, 2008, Charlottesville, Virginia, USA (In conjunction with Darden Graduate School of Business)

This seminar will examine fundamental precepts of leadership, diagnose the role of the design leader, explore how core leadership skills can be learned and applied, and help you develop your own personal leadership style.
Complete information

DMI Membership Program Updated

DMI has recently simplified its membership categories to be more user-friendly to our expanding community. The number of overall categories has been streamlined from seven to four: Individual, Group, Organization, and Forum.

The former Academic Individual and Student categories have been incorporated into the Individual membership, and the former Academic Group category has been incorporated into the Group membership. Student Individual members are now eligible for a 10% discount on all DMI conferences and seminars. The number of listed members for the Forum category has been increased from 12 to 16. For more information on DMI membership categories and benefits, please visit www.dmi.org/membership.

One of the many benefits of DMI membership is online conference video of presentations from recent DMI conferences. Video is available for all of DMI's 2007 conferences, including the popular International Design Management Conference, held last year in Williamsburg, Virginia. The video is only available for DMI members.

Design Leadership Series Webinar
Sponsored by Microsoft
Using Design to Catalyze Strategy Implementation
Wednesday, March 5, 1pm EST (Online)
Chris Conley, Professor, Institute of Design and Founding Partner, Gravity Tank

	Chris Conley

Crafting strategy remains a top priority for senior leaders as globalization accelerates, competition grows, and customers' needs evolve. However, many senior leaders find that once the strategy has been formulated, the more difficult part is getting the organization to understand and adopt it. And despite broad distribution of strategy decks, town halls, plant visits, and creating new performance measures, strategy implementation is fraught with inaction. Fortunately, the design discipline, with its orientation to problem solving and making the future tangible, has something very powerful to offer. Professor Chris Conley will discuss how design expertise can be used to help companies implement the strategy they’ve worked so hard to create. 
Complete information

DMI Review Download of the Month
Visual Thinking: A Leadership Strategy
By Mark Dziersk, Vice President of Industrial Design, LAGA/One80
From the Design Management Review, Vol. 18, No. 4, Fall 2007

Convinced that "design" and "strategy" traditionally reflect two very disparate realms within the world of business, Mark Dziersk urges designers to communicate with those responsible for strategy by taking advantage of their talent for visualization and storytelling, "languages" that can powerfully convey content in such arenas as the DNA of the consumer experience, innovation options, and approaches to decision-making.
View the article