2007
DMI Design and Design Management Performance Series
The 11th DMI European Design Management Conference
Improving and Measuring Design’s Role
in Business Performance
March 14–16,
2007
Copenhagen Marriott Hotel, Copenhagen, Denmark
Business executives,
design directors and design managers are asked more and more often to
provide improvement and measurement of design and design management effectiveness,
in order to achieve desired business results. How is this best accomplished?
What criteria must be evaluated in order to improve? Are measurements
subjective or objective? Is this based on customer satisfaction, emotion,
time to market, innovation, return, new markets, process improvement,
or social and environmental responsibility? DMI addressed these challenging
questions at the 31st International Design Management Conference in the
US, and with this European conference will build upon this successful
learning with further exploration.
Introducing the featured
speakers:
Pia Bech Mathiesen, Design Director, Danish State Railways
Hartmut Esslinger, CEO, frog design
Hans Gunleiksrud, Global Brand Manager, Helly Hansen
Per Holmen, Global Brand Identity Manager, Carlsberg
Cathy Huang, President, China Bridge International
Jerry Kathman, President, LPK
Bo Linnemann, Founder, Kontrapunkt
Lavrans Lovlie, Partner, Live/Work
Darrel Rhea, CEO, Cheskin
Additional
speaker announcements will be made on the DMI website during the coming
weeks.
Businesses need to
capture real value from their investments in design, therefore DMI has
identified nine key categories to improve and measure design’s role
in business success, which include:
- Purchase influence
/ emotion
- Enable strategy
/ new markets
- Enable product
and service innovation
- Reputation / awareness
/ brand value
- Time to market
/ process improvement
- Customer satisfaction
- Cost savings /
ROI
- Developing communities
of customers
- Good design is
good for all / triple bottom line
With a portfolio
of experts we will explore these categories in detail. The learning outcome:
conference attendees will discover macro and micro tools and techniques,
gain perspective, and become equipped to address this topic in your work
on Monday morning, and in your work for years to come. Don’t miss
this unique opportunity to learn.
For the latest information
on this important international conference, view the program, schedule, registration,
and hotel pages.
DMI
Review Download of the Month
Treat
Your Organization as a Prototype: The Essence of Evidence-Based Management
By Jeffrey Pfeffer,
Professor, Stanford University, and Robert Sutton, Stanford Engineering
School
From the Design Management Review, Vol. 17, No. 3, Summer 2006
When looking for ways
to enhance performance, Jeffrey Pfeffer and Robert Sutton counsel gather
the facts, look for patterns, and experiment to make things better. Then,
keep repeating the process. Amplifying their recommendations with engaging
anecdotes, they are skeptical of the “latest” breakthroughs
and best practices, urging managers, instead, to study the evidence continuously
as groundwork for a steady stream of incremental advances.
Access
this article and join online discussions
Jerry
Kathman Appointed to DMI Board of Directors
The Design Management
Institute has approved the nomination of Jerry Kathman, President &
CEO, LPK (Libby Perszyk Kathman) to the DMI Board of Directors. Mr. Kathman is
recognized within the industry as a leading authority on brand identity.
His global experience has provided insights into both the opportunities
and pitfalls of taking a brand beyond national boundaries.
Mr. Kathman said
of the appointment, “I am truly honored to expand my commitment
to the Design Management Institute as a member of the Board and public
advocate for the economic and cultural importance of design.” LPK
is an international design agency, and is the world’s largest employee-owned
brand identity agency.
Mr. Kathman has
a long tenure with DMI: as a member, an Advisory Council member and a
regular conference speaker. He has appeared on CNN and CNBC and has often
been quoted or published in The Wall Street Journal, Brandweek, Design Management Review, Brand Marketing, and in many
other academic and professional journals discussing topical issues in
brand identity development and management.
Mr. Kathman will
be a featured speaker at DMI’s 11th European Design Management Conference
(see above).
DMI
Seminar Update
Creating the Perfect Design Brief
March 8, 2007, Chicago, USA
Taught by Peter Phillips, Design Strategy Consultant
This classic DMI seminar is now a one-day offering at a reduced price.
If you haven't been able to attend in the past, now is the time to sign
up! A well-crafted design brief can function as a contract, an easy-to-follow
road map for the entire design process, and an invaluable tool for securing
project approval at the end of the process. This seminar is ideal for
both corporate and design agency managers, designers, consultants, marketing
managers, and anyone else involved in the process of developing design
briefs.
More
information
Managing
Creative Staff
March 29-30, 2007, Boston, USA
Taught by Dr. Leonard Glick, Executive Professor, College of Business
Administration, Northeastern University
This seminar will help you deal with many of the common and classic issues
of managing others, as well as some of the specific challenges faced by
those who manage designers. You will learn tools and techniques that can
be used immediately to increase the effectiveness of your group.
More
information
DMI maintains
an online
calendar at www.dmi.org
Cooper
U | Interaction Design Practicum
December 5-8, 2006, San Francisco, USA
Info: www.cooper.com
ROI:
The Innovation Equation
December 7-8, 2006, Museum of the City of New York, USA
Info: www.idsa.org
Design
Management Week
DMI’s Thomas Lockwood is a featured speaker
December 12-16, 2006, Milan, Italy
Info: www.mip.polimi.it
Destination
2026: The International Conference of Design for Sustainability
December 14-15, 2006, Tokyo, Japan
Info: www.openhouse.co.jp
VOLVO
SportsDesign Awards 2007
Deadline: December 15, 2006
Info: www.ispo-sportsdesign.com
Microsoft
Next Generation PC Design Competition
Deadline: December 17, 2006
Info: www.startsomethingpc.com
Eye
for Why Design Competition
Deadline: December 18, 2006
Info: www.dyson.com/designaward
Metropolis
2007 Next Generation Design Competition
Deadline: January
5, 2007
Info: www.metropolismag.com/nextgen
APDF
Royalty & Licensing Summit V
January 8, 2007, Las Vegas, USA
Info: www.apdf.org
Creativity
or Conformity? Building Cultures of Creativity in Higher Education
January 8-10, 2007, Cardiff, Wales
Info: www.uwic.ac.uk
Cooper
U: Interaction Design Practicum
January 16-19, 2007, San Francisco, USA
Info: www.cooper.com
red
dot award: product design 2007
Registration deadline: January 19, 2007
Info: www.red-dot.de
IUI
2007: International Conference on Intelligent User Interfaces
January 28-31, 2007, Hawaii
Info: www.iuiconf.org
Destination
Design Management
DMI’s Thomas Lockwood is a featured speaker
January 29-31, 2007, Santa Monica, California, USA
Info: www.iirusa.com/design
Braun
Prize 2007
Deadline: January 31, 2007
Info: www.braunpreis.de
Arab
Design Initiative
February 3-5, 2007, Dubai
Info: www.moutamarat.com
Design
Local: ICOGRADA Design Week in India
February 5-9, 2007, Bombay, India
Info: www.designlocal.net
Art
Center Summit: Designing Sustainable Mobility
February 7-8, 2007, Pasadena, California, USA
Info: www.artcenter.edu/summit
LIFT
2007
February 7-9, 2007, Geneva, Switzerland
Info: www.liftconference.com
IDEA
2007 Call for Entries
Deadline: February 9, 2007
Info: www.idsa.org/idea
Design
Indaba
February 21-23, 2007, Cape Town, South Africa
Email: diconference@interactiveafrica.com
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