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Meeting
the Challenges of Design Leadership
The 10th European International Conference on Design Management
March 29-31, Amsterdam, The Netherlands
Grand Hotel Krasnapolsky
Design leadership
means to both design and to lead—to lead design and to lead business
by design. Today, those responsible for design creation face leadership
challenges and opportunities greater than ever before. Who should lead
design? Who leads by design? How, and why, does a company “lead
with design?”
Design leadership has many
interpretations, ranging from inspiration to collaboration, and from culture
to globalization. At this conference, learn how experts lead with design
in a climate of change; how design managers adapt to this new challenge;
how thought leaders interpret changing socioeconomic dynamics; and how
to get inside ‘leadership’ in order to be more effective design
leaders. This conference will provide the insight and interaction essential
to utilizing design leadership for business success.
Keynote
Speaker:
Stefano Marzano, CEO & Chief Creative Director, Philips Design
Featured
Speakers:
Christoph Boeninger, Executive V.P., Siemens Design & Messe GmbH
Rachel D. Cooper, Ph.D., Professor of Design Management, Adelphi Research
Institute for Creative Arts and Sciences, University of Salford
Juergen Haeusler, Ph.D., CEO, Interbrand Zintzmeyer & Lux AG
Richard Henderson, Managing Partner, CBX Asia
Christine Hesse, Principal, Hesse Design, GmbH
Jose Manuel dos Santos, Account Manager, NODE PARTNERS SA
Tim Selders, Director & Co-Founder, PARK advanced design management
Paal Smith-Meyer, Creative Director, Concept & Design, LEGO
Mario Trimarchi, Principal, FRAGILE
Raymond Turner FCSD, Principal, Raymond Turner Associates-Design Leadership
Consultants
James Watson, Senior Manager DeWalt Industrial Design, Black &
Decker
Susan Wiercinski, Group Brand Manager, DeWalt, Black & Decker
Please visit the
DMI Web site for additional speaker updates, information about Leadership
Forum discussion groups, and registration information for this exciting
international event!
DMI
Review Download of the Month
Reconceptualizing
the Xbox Platform
By Jonathan Hayes,
Design Director, Xbox Platform, Microsoft Corporation
From the Design Management Review, Vol. 16, No. 4, Fall 2005
In the business
of game consoles, Microsoft has yet to be more than a distant second to
Sony. This situation may be changing, however. Jonathan Hayes chronicles
how an international team of insiders and consultants has created a Microsoft
video gaming strategy and design that, with its versatility and personalization
options, promises to capture the imagination of users round the globe.
This free
download has expired. Click here to read the executive summary for this article and the opportunity
to purchase the article for direct download.
A
New DMI Seminar for 2006
Strategies that Transform Brands
Taught by Scott
Lerman, Partner, Lucid Brands
March 30-31, 2006,
Chicago, USA
June 8-9, 2006, New York, USA
September 28-29, 2006, Seattle, USA
Is your company’s brand
clear and true? Mergers, acquisitions, leadership changes, new markets,
shifting demographics, and time itself can derail even the strongest brand.
If you are in the midst of critical change, this seminar will provide
the tools and insights needed to get your brand on track and moving forward.
In this engaging
seminar, Scott will provide real world examples of the effective stewardship
of corporate brands—giving participants a rare insider’s view.
The group will have an opportunity to review and discuss the stories behind
some of the most transformational brand programs of the past decade. He
will then share a proven framework for brand development and stewardship
based on his work with leading companies across industries and markets.
Find
out more about this seminar
Design
Management Review: User-Focused Innovation
Fall
2005, Volume 16, Number 4
Creatively interpreting
and managing design to address consumer needs can be a source of great
business success. Articles in this issue offer insights on finding opportunities
in new constituencies. They demonstrate research techniques and design
processes that yield a clearer picture of user perspectives. They reveal
how responding to distinctive market segments can generate high-margin
products and services. Blending theory with practice, case studies abound,
including profiles on Microsoft's Xbox 360, the Dyson vacuum, the Bugaboo
stroller, innovations in mobile phones, and user-focused trends at the
US Postal Service.
Find
out more about this issue
Suffolk
University Business School Announces New Concentration in Innovation and
Design Management
Recognizing the strategic
relevance of innovation and design, and working in collaboration with
the Design Management Institute, a new concentration in Innovation and
Design Management is set to launch in 2006. Located in Boston, USA, Suffolk
University Business School’s Saturday-only, 18-month executive MBA
program is ideal for design professionals who aspire to become leaders
with a specific sensibility and capability to manage design-driven innovation.
Please email Patricia
Caffrey at pcaffrey@suffolk.edu to join the distribution list for this new concentration. More information
to follow in future DMI eBulletins.
Design
Korea 2005
December 1-10, 2005, Seoul, Korea
Info: www.designkorea.or.kr
MaDe In Lab’s Annual Design Management
Week on Managing Design Driven Innovation
December 12-16, 2005, Milan, Italy
Info: www.mip.polimi.it/madeinlab/dmw
365:
AIGA Annual Design Exhibition 26
December 16, 2005-February 26, 2006, New York, USA
Info: www.aiga.org
Icograda
Design Week in Hong Kong
January 20-27, 2006, Hong Kong, China
Info: www.icograda.org
Identity,
Branding, and Campus Development Workshop
February, 2006, Chicago, USA
Info: www.segd.org
Call
for Entries: IDEA 2006
Deadline: February 13, 2006
Info: www.idsa.org/idea2006
9th International Design Conference: Design 2006
May 15-18, 2006, Dubrovnik, Croatia
Info: www.designconference.org
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