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August 2008 eBulletin

Today's leaders must create real change, predict the future, be socially responsible, continue to be inspired, and manage effectively through it all. How do you combine these skills and stay ahead of the competition? By REMIXing new ways, new tools, new influences with traditional approaches for design and business.

Featured @ REMIX:

• The Designful Company - Marty Neumeier, President, Neutron, LLC
• Designing for Cities - Carol Coletta, President and CEO, CEOs for Cities
• How to Deepen Stakeholder Relationships by Using the Latest Web 2.0 Tools - Eli Singer, Social Media Whiz
• The Culture Key - Edgar Papke, Founder, Living Change, Inc.
• Driving Change Through Design Expertise - Megan van Krieken, Director of Global Content Management, eBay
• Design for Democracy / Workshop: Money for Everyone - Marcia Lausen, Principal, Studio/lab
• Design in a Technology-Driven Environment - Michael Laude, IDSA, Director of Design, Bose Corporation
• Redefining Service Design - Oliver King, Co-founder and Director, Engine (UK)
• Remixing Design into Corporate Culture - Chris Landry, Senior Executive Director, WW Design & Experience, Cisco Linksys
• Manipulating the Familiar: Remixing Art, Information Technology and Daily Life - Jason Salavon, Jason Salavon Studio
• Why Can't Marketing and Finance Be Friends? - Jonathan Knowles, CEO and Founder, Type 2 Consulting
• Design Strategies Reshaping the Innovation Landscape - Vijay Kumar, Professor, Institute of Design, Illinois Institute of Technology
• Muriel Cooper Award Presentation
• Conference Co-Chairs:
  Jeannette Hanna, VP, Cundari SFP
  Scott Lerman, CEO, Lucid Brands
  
• Optional Post-Conference Seminar:
  Got Happy Customers? Why Not?
  Dave Norton, PhD, Principal, Lead Strategist, Stone Mantel

Lead Conference Sponsors

Supporting Conference Sponsors

Will Ayres

We promise to immerse you in a powerful blend of ideas that will transform your career and enterprise.

Design Leadership Series Webinar
Sponsored by Microsoft
Why the Blue Sky Must Die
Getting real with how design can help business and people  
Wednesday, August 6, 1pm EDT (Online)
Tim Wallack, Director, Insights & Strategy, Smart Design

	Tim Wallack

One day at Smart Design, not so long ago, a new client hired us to run a seminar on innovation. Did they want creative, generative tools? Were they interested in new brainstorming techniques? No. They were flooded with ideas. They needed help finding the right ones. This wasn’t Nike, Apple or HP – it was a large financial institution! To us, it was the final signal the momentum had shifted from discovering what’s new and possible to discovering what’s right (for people, business and brands).

The webinar will share some tools and techniques to:

• Assess a company’s tolerance for innovation
• Understand the realities of your consumer and how to succeed at retail
• Integrate disciplines
• Build product and service roadmaps
• Guide decision-making

Complete information

Video of Brand/Design Conference Available for Members & Attendees

DMI members and attendees of the conference now have access to complete video of DMI's highly successful Brand/Design 20 conference, held this past June 11-13 in Cincinnati. The video was made possible by the support of our video sponsor, Microsoft. DMI now has more than 70 hours of video available from the last six professional conferences. For more information about the benefits of DMI membership, visit www.dmi.org/membership.

Upcoming DMI Seminars
Managing Creative Staff
Dr. Leonard Glick, Executive Professor, College of Business Administration, Northeastern University
August 7-8, 2008, Denver, USA (Rescheduled)
"The information was relevant & there were several key takeaways that I could implement immediately."
—Tracy Myers, Graphics Manager, Black & Decker
Complete information

Learning to Lead: A Guide to Nurturing Our Innate Leadership Skills
Maureen Thurston, Design Leverage Consultant, Second Road, Pty. Ltd.
September 8-9, 2008, Phoenix, Arizona, USA
"Provided a good structure and tools to help me work towards a self-definition of leadership."
—Roger Quinlan, Manager, Design R&D, Crown Equipment
Complete information

Creating Meaningful Brand Experiences and Producing Customer Happiness
Dave Norton, PhD, Principal, Lead Strategist, Stone Mantel
September 17-18, 2008, Boston, USA
"Dave Norton was an absolutely fantastic lecturer."
—Erin Heath, Information Resource Manager, Tsoi/Kobus & Associates
Complete information

Designing Future Competitive Advantage
Richard Green, Partner, Strategies for Planned Change
September 25-26, 2008, Las Vegas, USA
This new DMI seminar is designed to provide “hands on” experience in the design and management of organizational change.You will learn how to make a case for the strategic value of design, how to leverage design to meet marketplace needs, and how to combine design thinking with strategic thinking and language.
Complete information 

DMI Review Download of the Month
The Road to Authentic Brand is Littered with Design
By David Lemley, President, Chief Brand Strategist, Lemley Design
From the Design Management Review, Vol. 19, No. 2, Spring 2008

Sophisticated products, the latest technology, persuasive marketing, and graphics—it is all for naught without an abiding employee commitment to the brand. David Lemley stresses that this internal focus includes crusading leadership, staff engagement in making the brand real, and a culture that emphasizes values and ideology over compliance. It's an evangelical spirit that marks the intersection of brand building, business strategy, and design.
View the article