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The 32nd DMI International Design Management Conference
Thinking Ahead: The Changing Role of Design and Design Management in Business 
September 23-26, 2007
Kingsmill Resort & Spa, Williamsburg, Virginia, USA
DMI's prestigious fall conference is only six weeks away! Join and network with senior professionals from companies such as eBay, Sapient, Callison, Intuit, Sterling Brands, Fossil, VISA, Fitch, Kodak, Ziba, Unilever, UPS, Optima Soulsight, CVS, Novartis, Anthem Worldwide, Kraft, and Hasbro.
The guest room reservation deadline at the Kingsmill Resort & Spa is Friday, August 24. After this date, reservations will be on a space-available basis and may not qualify for conference pricing.
This year's event will take an in-depth look at what the future may hold for design management, leadership, and strategy. With a portfolio of thought-leaders, combined with an innovative “Time Machine” group exercise and a panel discussion, we will seek solutions to the biggest opportunities and obstacles we will face both currently and in the future.
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The Four Orders of Design
Richard Buchanan, Professor of Design, Carnegie Mellon University |
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The Real Trends: The Trends that “Really” Impact the Market
Lucia Chrometzka, Concept Designer & Coordinator of International Network, Future Concept Lab
Elisabetta Pasini, Senior Consultant, Future Concept Lab |
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Designing Futures
Jim Dator, Professor and Director, Hawaii Research Center for Futures Studies, University of Hawaii |
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Thinking Ahead: Road Signs of the Global Economy
Jeff Dietrich, Senior Analyst, Ecotrends |
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Money is Green
Hartmut Esslinger, Founder, frog design |
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Delivering Long-Term Design Value in a Short-Term World
Jesse James Garrett, President, Adaptive Path |
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Design has a Seat at the Strategy Table—Now What?
Lee Green, Vice President, Worldwide IBM Values and Brand Experience |
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The Paradox of Success
David Griffiths, Design Management Consultant, Aliagroup (India) and IDIS (The Netherlands) |
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Culture, Community and Commerce: Designing Better Brands in the Age of Transparency
Jeannette Hanna, VP Brand Strategy, Cundari SFP |
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The Next Design Opportunity: The Role of the Workplace in Achieving Innovation
Peter Lawrence, Chairman, Corporate Design Foundation |
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Responsible Design and the Triple Bottom Line
James Woudhuysen, Professor of Forecasting and Innovation, De Montfort University |
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The Future of Design Is Not What It Used To Be
Gianfranco Zaccai, President & CEO, Continuum |
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Design Thinking: How this Concept Creates Opportunities within the Integrated Practices of Design and Business
Christopher Vice, Chairperson, Visual Communication Design, Indiana University |
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Special “Time Machine” Breakout Exercise
Moderated by Hartmut Esslinger, frog design; Jim Dator, University of Hawaii; James Woudhuysen, De Montfort University; Nasahn Sheppard, Smart Design;
Carol Nardi, Kraft Foods; and
Henry Chin, Ziba |
The elegant and picturesque Kingsmill Resort & Spa is located in the world-famous historic town of Williamsburg, Virginia. Don't wait until the last minute to register, as this world-class conference sells out every year.
Event Sponsors:
Design|Value
 DMI Singapore 07 Conference
November 28-29,
2007
Grand Hyatt Singapore
Event Partner: DesignSingapore Council
Building business value through design is a business imperative. Well-managed design has the power to build brands, create innovation, enable strategy, and ensure customer satisfaction. But moving design from a project-based function to a strategic function; from OEM to ODM; from lowest-cost to sustainable design; from an expense to an asset—is difficult. We will explore the latest expert thinking and know-how. Don’t miss this inspiring new conference and learning opportunity!
Partial List of Presenters:
Surya Vanka, Design Integration, Microsoft
Lee Green, Vice President Global Brand, Design and Customer Experience, IBM
Jerome Kathman, President and CEO, LPK
Marc Gobé, Chairman & CEO, Desgrippes Gobé Group
(Additional speakers will be announced shortly.)
 With this first Asian DMI professional conference, DMI is taking an important step in its mission to increase international programs and content. The conference is organized with the cooperation of the DesignSingapore Council as part of the Singapore Design Festival 2007: Creating the Edge. First held in 2005, the festival celebrates and promotes design as a driver of the new economy, and provides a gateway to Asia's design community, and Asia to the world.
Registration and hotel information is now available for this gathering of thought-leaders from around the world. Look for more information about the program and speakers at the DMI website and in future issues of the eBulletin.
Upcoming Seminars
Meaningful Design for Global Culture (New!)
Gordon Bruce, Principal, Gordon Bruce Design
September 6-7, 2007, San Francisco, USA
As Asia continues to become an increasingly important region to design for, designers need to understand the vast differences between Asian cultures. Through case work and practical examples, participants will become more mindful of the effect of culture on design.
Complete information
Integrating Design into the Strategic Management Process
Ron Sanchez, PhD, Professor of Management, Copenhagen Business School
September 10-11, 2007, Seattle, USA
This seminar introduces design professionals to strategic management processes and explains key ways in which design professionals can begin to integrate their expertise and services into the formulation and implementation of business strategies. This issue's article of the month is by Ron Sanchez.
Complete information
Producing Happiness by Design (New!)
Dave Norton, PhD, Principal, Lead Strategist, Stone Mantel
September 13-14, 2007, Chicago, USA
Dave Norton explains how to overcome the gap between creating products that satisfy customers and actually helping people to be happier. Participants leave understanding the difference between affecting loyalty and affecting happiness, and between innovating to satisfy and innovating to matter.
Complete information
Creating the Perfect Design Brief
Peter Phillips, Strategy Consultant
September 20, 2007, Los Angeles, USA
Learn how a well-crafted design brief can enhance creativity, shorten the time necessary to complete a design project, and practically guarantee quick approval of a design solution.
Complete information
Design Value for Business Executives
Thomas Lockwood, PhD, DMI President
Tim Selders, Director, PARK
November 15-16, 2007, New York City, USA
This seminar will help executives—those not trained as designers, but who are responsible for design—better understand the purpose and value of design in business.
Complete information
Save on Design Management Review Back Issues and Subscriptions
DMI is moving—it's time to reduce inventory!
This fall, DMI will be moving its offices to a new location in downtown Boston, so it's time to clear space and reduce our inventory of Design Management Review back issues. DMI is offering a half-price sale on most back issues of the Review. (Sale price: $14.50 per issue; regular price, $29.00 per issue. Sale expires September 15.) Complete your existing collection or build a new collection of these still-relevant, timeless classics. Please visit www.dmi.org for a complete list of the issues on sale.
Design Management Review subscription offer
Due to popular response, DMI has extended its discount offer on new Design Management Review subscriptions. Every quarter you will receive the latest in design thinking and design management strategy, theory, and practice. (Special Price: US Subscriptions, $85; International Subscriptions, $105.) This offer expires October 31, 2007, and applies only to new subscriptions (no renewals) placed via the DMI website.
DMI
Review Download of the Month
Integrating Design into Strategic Management Processes
By Ron Sanchez, Professor of Management, Copenhagen Business School
From the Design Management Review, Vol. 17, No. 4, Fall 2006
Analyzing the interface between design and corporate strategy, Ron Sanchez identifies the many activities and decision-making points where design expertise has value. He stresses that design managers must expand their understanding of business priorities and processes, but with that background, feels they can positively impact the strategic direction of a business unit, the synergy among business units, and the presence of a business globally.
View the article
Ron Sanchez's DMI seminar will next be presented on September 10-11 in Seattle.
DMI maintains
an online
calendar at www.dmi.org with even more events.
User Experience Week 2007
August 13-16, 2007, Washington, DC, USA
Info: www.adaptivepath.com
Designing Pleasurable Products and Interfaces
August 22-25, 2007, University of Art and Design, Helsinki, Finland
Info: www.designresearch.uiah.fi/dppi07
5th International Alvar Aalto Design Seminar
August 31-September 1, 2007, Jyväskylä, Finland
Info: www.alvaraalto.fi
Istanbul Design Week
September 4-10, 2007, Istanbul, Turkey
Info: aylin@ddf.com.tr
International Urban Design Conference: Waves of Change – Cities at Crossroads
September 6-9, 2007, Gold Coast, Australia
Info: www.astmanagement.com.au/urbandesign7
Emergence 2007: Exploring the Boundaries of Service Design
September 7-9, 2007, Carnegie Mellon School of Design, Pittsburgh, USA
Info: www.design.cmu.edu/emergence/2007
Engage07: Internal Branding and Employee Engagement Forum
September 11-12, 2007, London, UK
Info: www.engage07.com
The 9th International Conference on Engineering and Product Design Education
September 13-14, 2007, Northumbria University, Newcastle upon Tyne, UK
Info: www.cfdr.co.uk/epde07
Dwell on Design Conference + Exhibition
September 14-16, 2007, San Francisco, USA
Info: www.dwellondesign.com
Managing and Building Brands
September 20-21, 2007, Singapore
Info: www.abf-asia.com/project/1876SC_BC.pdf
MadInSpain 07
September 21-22, 2007, Madrid, Spain
Info: www.madinspain.com
Design Research Conference
September 22, 2007, Chicago, USA
Info: www.designresearchconference.com
Esquina Norte: 7th International Design Conference
September 27-29, 2007, Tijuana, Mexico
Info: www.esquinanorte.com
DEFSA 2007 Conference
October 3-7, 2007, Cape Town, South Africa
Info: www.defsa.org.za/pages/conference2007.html
IFI Congress: Beyond Reason and Sensibility
October 8-12, 2007, Busn, South Korea
Info: www.ifi2007.org
Next: AIGA's Conference Looks to the Future of Design
October 11-14, 2007, Denver, USA
Info: www.aiga.org
DESIGNFEST 2007
October 17-19, 2007, Tec de Monterrey Guadalajara, Mexico
Info: www.design-fest.com
ICSID IDSA Connecting 2007
October 17-20, 2007, San Francisco, USA
Info: www.icsid-idsa07.org
Plus International Design Festival 2007
October 17-21, 2007, Birmingham, UK
Info: www.youplusus.net
Dutch Design Week 2007
October 20-27, 2007, Eindhoven, The Netherlands
Info: www.dutchdesignweek.nl
Icograda World Design Congress 2007
October 25-26, 2007, La Habana, Cuba
Info: www.havana.icograda.org/web
InterSections: Design Know-how for a New Era
October 25-26, 2007, Newcastle GatesHead, UK
Info: www.intersections07.com
Sustainable Innovation 07
October 29-30, 2007, Farnham, Surrey, UK
Info: www.cfsd.org.uk/events/tspd12
HOW’s Mind Your Own Business Conference
November 1-4, 2007, San Diego, USA
Info: www.howbusinessconference.com/2007
DUX07 Conference on Designing for User Experience
November 5-7, 2007, Chicago,USA
Info: www.dux2007.org
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