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30th
International Design Management Conference Program Finalized
Building Value Strategies by Design
October 23-26, 2005, Chatham, Cape Cod, Mass., USA
Don’t miss joining leading practitioners, management visionaries,
and industry thought leaders in exploring the importance of consumer-centric
innovation in creating future business success and what role design
leadership will play in shaping this new management paradigm.
Featured presenter
Jim Wicks, VP &
Director, Consumer Experience Design, Motorola, will speak on How
Strategic Innovation Added Value, Reset, and Enhanced the Motorola
Brand. Jim has been instrumental in reviving the Motorola
brand in the mobile communications market and has recently been
the subject
of a feature article on the new BusinessWeek Design/Innovation
portal.
New
Speaker
Leadership Forums
Leadership Forums are interactive
discussion sessions moderated by leading experts from
Black & Decker, AstraZeneca, Agnew Moyer Smith, Inc., Sterling
Brands, Karo Group Inc., Yamamoto Moss, and Audiobrain.
View
program, complete schedule, and registration
information
DMI
International Innovation Summit: Empowered Innovation
November 30-December 2, 2005, Boston, USA
Organized by DMI and hosted by MassArt
Understanding the impact that process, purpose, and context have
on taking ideas from inception to realization for business and societal
benefit
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Featured
Speaker
Dan Pink |
All of the
encounters we have with everything from teacups to bulldozers, from
mail delivery to healthcare services, have a profound effect on
our lives in numerous direct and indirect ways and in shaping our
futures. Mostly coming from businesses, they all spring from ideas
that go through a process to an end realization. This process can
empower or inhibit innovation leading to success, failure, or mediocre
performance.
This Summit will bring together the best and the brightest minds
to examine the concept, scope, and depth of empowered innovation,
specifically, the impact of context, purpose, and process on taking
ideas from inception to realization for business and societal benefit.
The Summit will be held in conjunction with an important exhibition
of Fifty Years of Design and Innovation at Braun, AG.
More
information

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Viewpoints
Designing From the User’s Experience
By Peter
H. Jones, Redesign Research |
Analyzing customer
needs and market trends are essential competencies for managing
complex design projects. However, after confirming user needs through
market research, design teams often focus on the product, neglecting
users until completing the product, or at best, usability testing.
From consumer goods to websites, many design-driven projects limit
front-end analysis to market research, focus groups, or concept
demonstrations. While these approaches are necessary, they overlook
the opportunity for designing from understanding the user’s
authentic experience.
Read
complete article
DMI
Review Download of the Month
Insights on Innovation
From
the Design Management Review, Vol. 16, No. 2, Spring 2005
Six executives
from around the globe share their thoughts on successful innovation.
It is a rich set of lessons with comments from Raymond Turner (independent
consultant-United Kingdom), Yvonne Weisbarth (Bosch Siemens-Germany),
Kenji Ekuan (GK Design Group-Japan), Gianfranco Zaccai (Design Continuum-United
States), Philippe Picaud (Decathlon-France), and Peter Haythornthwaite
(Creativelab Limited-New Zealand).
This free
download has expired. Click
here to read the executive summary for this article and the opportunity
to purchase the article for direct download.

August
and September DMI Seminars Build Design Leadership
During the next
two months, DMI seminars will tackle the management issues of unlocking
innovation and creativity within organizations, building innovative
business concepts, and providing the know-how to build great design
briefs.
Managing
Strategic Creativity and Innovation
August 11-12, 2005, Boston, USA
This seminar will help participants improve the capability for
innovation within their companies by examining known pitfalls
and problems, while developing tools for maximizing the creative
potential for both themselves and their teams.
Complete
seminar information
Building
Innovation Scenarios and Simulations
September 15-16, 2005, Minneapolis, USA
This seminar will introduce participants to scenario development
and provide design managers the capabilities to develop innovative
business concepts that create future growth opportunities that
organizations are searching for.
Complete
seminar information
Creating
the Perfect Design Brief
September 22-23, 2005, New York, USA
This seminar will explore all of the critical components of a
design brief and will provide participants with the tools and
know-how to build a complete and comprehensive design brief every
time.
Complete
seminar information
Did
You Know about Resource Links on www.dmi.org?
The Resource
Links are a hidden treasure of the DMI website, with over 750 links
to valuable design and management information! Links include a selection
of nearly 300 design consultancies drawn from the ranks of DMI membership,
more than 100 academic institutions, and over 50 associations.
Visit
the links

Second
Annual Symposium—New Directions in Exhibition Design: The
Design Process
Presented by
SEGD, August 11-13, 2005, Bloomfield Hills, MI, USA
Info: www.segd.org
IDSA National Conference & Design Gallery
August 24-27,
2005, Washington, D.C., USA
Info: www.idsa.org/re-action
D2B—The
1st International Design Management Symposium: Shanghai 2006
Abstract Submission
Deadline: August 31, 2005
Info: j.charlton@salford.ac.uk
(English), d2b06@tsinghua.edu.cn
(Chinese).
AIGA Design Conference 2005
September 15-18,
2005, Boston, USA
Info: www.aiga.org
Era 05: World Design Congress—Icograda/ICSID/IFI Joint
Congress
September 22-28,
2005, Copenhagen, Helsinki, Malmo, Oslo
Info: www.era05.com
2006 ReBrand 100 Awards Competition
Entry Deadline:
September 28, 2005
Info: www.rebrand.com
Mind Your Own Business Conference—Presented by How
Magazine
October 6-9,
2005, Scottsdale, Arizona, USA
Info: www.myobconference.com
DesigNation5:
ZOOM! DesigNation Conference 2005 “Zooming” Atlanta
Presented by
the Organization of Black Designers, October 6-9, 2005, Atlanta,
USA
Info: OBDesign@aol.com
Gwangju
Design Biennale 2005: Lighting a Beacon—Design for the Future
October 18-November 3, 2005, Gwangju, Korea
Info: www.design-biennale.org
2nd
International DUX Conference: “Designing for User Experience”
November 3-5, 2005, San Francisco, USA
Info: www.dux2005.org
MaDe
In Lab’s Annual Design Management Week on Managing Design
Driven Innovation
December 12-16, 2005, Milan, Italy
Info: www.mip.polimi.it/madeinlab/dmw
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