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August 2005 eBulletin

30th International Design Management Conference Program Finalized
Building Value Strategies by Design
October 23-26, 2005, Chatham, Cape Cod, Mass., USA


Don’t miss joining leading practitioners, management visionaries, and industry thought leaders in exploring the importance of consumer-centric innovation in creating future business success and what role design leadership will play in shaping this new management paradigm.

 

Featured presenter Jim Wicks, VP & Director, Consumer Experience Design, Motorola, will speak on How Strategic Innovation Added Value, Reset, and Enhanced the Motorola Brand. Jim has been instrumental in reviving the Motorola brand in the mobile communications market and has recently been the subject of a feature article on the new BusinessWeek Design/Innovation portal.

 

New Speaker

Tetsuyuki Hirano

 

The Challenge of Integrating Corporate Values and Product Design for Brand Integrity
Tetsuyuki Hirano, President, Hirano & Associates, Inc., Tokyo

Leadership Forums
Leadership Forums are interactive discussion sessions moderated by leading experts from Black & Decker, AstraZeneca, Agnew Moyer Smith, Inc., Sterling Brands, Karo Group Inc., Yamamoto Moss, and Audiobrain.

 

View program, complete schedule, and registration information

DMI International Innovation Summit: Empowered Innovation
November 30-December 2, 2005, Boston, USA
Organized by DMI and hosted by MassArt

Understanding the impact that process, purpose, and context have on taking ideas from inception to realization for business and societal benefit

 

Featured Speaker
Dan Pink

All of the encounters we have with everything from teacups to bulldozers, from mail delivery to healthcare services, have a profound effect on our lives in numerous direct and indirect ways and in shaping our futures. Mostly coming from businesses, they all spring from ideas that go through a process to an end realization. This process can empower or inhibit innovation leading to success, failure, or mediocre performance.

This Summit will bring together the best and the brightest minds to examine the concept, scope, and depth of empowered innovation, specifically, the impact of context, purpose, and process on taking ideas from inception to realization for business and societal benefit. The Summit will be held in conjunction with an important exhibition of Fifty Years of Design and Innovation at Braun, AG.

 

More information

 

Tim Robertson  

Viewpoints
Designing From the User’s Experience
By Peter H. Jones, Redesign Research

 

Analyzing customer needs and market trends are essential competencies for managing complex design projects. However, after confirming user needs through market research, design teams often focus on the product, neglecting users until completing the product, or at best, usability testing. From consumer goods to websites, many design-driven projects limit front-end analysis to market research, focus groups, or concept demonstrations. While these approaches are necessary, they overlook the opportunity for designing from understanding the user’s authentic experience.

Read complete article

 

DMI Review Download of the Month

Insights on Innovation
From the Design Management Review, Vol. 16, No. 2, Spring 2005

 

Six executives from around the globe share their thoughts on successful innovation. It is a rich set of lessons with comments from Raymond Turner (independent consultant-United Kingdom), Yvonne Weisbarth (Bosch Siemens-Germany), Kenji Ekuan (GK Design Group-Japan), Gianfranco Zaccai (Design Continuum-United States), Philippe Picaud (Decathlon-France), and Peter Haythornthwaite (Creativelab Limited-New Zealand).

 

This free download has expired. Click here to read the executive summary for this article and the opportunity to purchase the article for direct download.

 

 

 

August and September DMI Seminars Build Design Leadership
During the next two months, DMI seminars will tackle the management issues of unlocking innovation and creativity within organizations, building innovative business concepts, and providing the know-how to build great design briefs.

Managing Strategic Creativity and Innovation
August 11-12, 2005, Boston, USA
This seminar will help participants improve the capability for innovation within their companies by examining known pitfalls and problems, while developing tools for maximizing the creative potential for both themselves and their teams.
Complete seminar information

 

Building Innovation Scenarios and Simulations
September 15-16, 2005, Minneapolis, USA
This seminar will introduce participants to scenario development and provide design managers the capabilities to develop innovative business concepts that create future growth opportunities that organizations are searching for.
Complete seminar information

 

Creating the Perfect Design Brief
September 22-23, 2005, New York, USA
This seminar will explore all of the critical components of a design brief and will provide participants with the tools and know-how to build a complete and comprehensive design brief every time.
Complete seminar information

Did You Know about Resource Links on www.dmi.org?
The Resource Links are a hidden treasure of the DMI website, with over 750 links to valuable design and management information! Links include a selection of nearly 300 design consultancies drawn from the ranks of DMI membership, more than 100 academic institutions, and over 50 associations.

 

Visit the links

 

 

Second Annual Symposium—New Directions in Exhibition Design: The Design Process
Presented by SEGD, August 11-13, 2005, Bloomfield Hills, MI, USA
Info: www.segd.org

 

IDSA National Conference & Design Gallery
August 24-27, 2005, Washington, D.C., USA
Info: www.idsa.org/re-action

 

D2B—The 1st International Design Management Symposium: Shanghai 2006
Abstract Submission Deadline: August 31, 2005
Info: j.charlton@salford.ac.uk (English), d2b06@tsinghua.edu.cn (Chinese).

 

AIGA Design Conference 2005
September 15-18, 2005, Boston, USA
Info: www.aiga.org

 

Era 05: World Design Congress—Icograda/ICSID/IFI Joint Congress
September 22-28, 2005, Copenhagen, Helsinki, Malmo, Oslo
Info: www.era05.com

 

2006 ReBrand 100 Awards Competition
Entry Deadline: September 28, 2005
Info: www.rebrand.com

 

Mind Your Own Business Conference—Presented by How Magazine
October 6-9, 2005, Scottsdale, Arizona, USA
Info: www.myobconference.com

 

DesigNation5: ZOOM! DesigNation Conference 2005 “Zooming” Atlanta
Presented by the Organization of Black Designers, October 6-9, 2005, Atlanta, USA
Info: OBDesign@aol.com

 

Gwangju Design Biennale 2005: Lighting a Beacon—Design for the Future
October 18-November 3, 2005, Gwangju, Korea
Info: www.design-biennale.org

 

2nd International DUX Conference: “Designing for User Experience”
November 3-5, 2005, San Francisco, USA
Info: www.dux2005.org

 

MaDe In Lab’s Annual Design Management Week on Managing Design Driven Innovation
December 12-16, 2005, Milan, Italy
Info: www.mip.polimi.it/madeinlab/dmw