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Home > DMI Publications > DMI News > Past eBulletins > May 2008

May 2008 eBulletin

DMI’s European conference is almost here! The conference is almost full, and may go to a waiting list, so don't delay if you are interested in registering. Attendees from more than 26 different countries, representing a wide variety of corporate, consultant and academic organizations, have signed up to come to Paris for three days of immersion, cultural exchange, and knowledge-building.

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For more than a decade, this conference has explored the best in design and management thinking through structured presentations, focused discussion groups, receptions, and networking opportunities. Link up in Paris, April 2008. Don’t miss the next evolution of design!

International DMI Education Conference
Design Thinking: New Challenges for Designers, Managers, and Organizations
April 14-15, 2008
ESSEC Business School, Cergy-Pontoise, France

A few spots have opened up for the general public for DMI's very successful education conference. Please let us know as soon as possible if you would like to attend, as we expect to go back to a waiting list shortly. More than 80 papers will be presented by academics and practitioners from all over the world. In conjunction with the Design/Management Europe 12 conference, this makes a full DMI design management week in Paris.

Brand and design are evolving into a unifying element, creating synergy across the enterprise, a synergy that is imperative to business success. At DMI’s Brand/Design 20 Conference, leading experts will explore synergy, collaboration, and strategy. Learn best of class methods and tactics to achieve organizational success through effective integration, cross-disciplinary communication, and management. Experience three days of learning, inspiration, community, and sharing.

Speakers:

Life in the Fast Lane: Designing the Ferrari Theme Park
Randy Smith, Senior Project Director, Jack Rouse Associates
Demystifying Sonic Branding and Identity
Noel Franus, Director of Strategy, Sonic ID US, and Martyn Ware, Creative Director, Sonic ID Europe
The Partnership between Executive Management and Design Management
Michael Moore, Senior Interior Design Manager, Marriott Hotels
The Live Well Collaborative: A New Model for Fostering Research
Craig Vogel, Professor, College of Design, Architecture, Art, and Planning (DAAP), University of Cincinnati
The Balance between Storytelling and Selling: The Marriage of Design and Business Reality
Stanley Hainsworth, Vice-President Global Creative, Starbucks Coffee Company
Open the Box: Disruptive Global Opportunity
Rosaline Yin, Director, Brand and Graphic Design, Kodak
Open Empathy
Dev Patnaik, Managing Associate, Jump Associates
Packaging & the Environment: The Shoppers’ Perspective
Scott Young, President, Perception Research Services, Inc.
Branding Without Advertising: Communicating at Point-of-Purchase
Stephen J. Hoch, John J. Pomerantz Marketing Professor, The Wharton School; Advisor, Proteus Design
The Evolution of Brand Experience
Patrick Newbery, General Manager, Method
Icons: Beyond Brands
Aaron Betsky, Director, Cincinnati Art Museum

For two decades, this conference has presented the best in identity, design, and branding. To celebrate this 20-year milestone, DMI returns to Cincinnati, a capital of branding, at the historic, art-deco-themed Hilton Netherland Plaza. Explore the synergy of design, brand, and business. Come to Cincinnati, June 2008!

Upcoming DMI Seminars

Creating Meaningful Brand Experiences and Producing Customer Happiness
Dave Norton, Ph.D., Principal, Lead Strategist, Stone Mantel
April 23-25, 2008, Boston, USA (An optional day three workshop will be offered on April 25)
“Extended my experience and knowledge of branding and armed me with additional ‘meaningful’ ways to extend brand value to clients.”
— John Thiel, Thiel Design
Complete information

Creating the Perfect Design Brief
Peter Phillips, Strategy Consultant
May 8, 2008, Chicago, USA
“I can apply the content immediately. I left the seminar with a more pragmatic and purposed game plan.”
—Scott Keadle, Senior Concept Designer, KFC
Complete information

Managing Creative Staff
Dr. Leonard Glick, Executive Professor, College of Business Administration, Northeastern University
May 12-13, 2008, Boston, USA
“This will definitely help me identify ways of motivating staff and aiding in their continued development.”
—Omari Brandt, Sr. UI Designer, HSBC – North America
Complete information

New! Sustainable Design
Adam Richardson, Director of Product Strategy, frog design, inc., and Sara Todd, Senior Design Analyst, frog design, inc.
May 15-16, 2008, San Francisco, USA
This seminar will address the fundamental issues of sustainable design and introduce a broad range of frameworks and concepts for tackling the often fundamental changes that are required in how a company approaches design and manufacturing.
Complete information

DMI Review Download of the Month
Managing the Evolution of Microsoft’s Hardware Business
By Andy Cargile, User Experience Manager, Microsoft Hardware; Ken Fry, Design Director, Artefact
From the Design Management Review, Vol. 18, No. 4, Fall 2007

Over its 25-year history, Microsoft Hardware has delivered innovative products that delight customers and contribute revenue to the company. Andy Cargile and Ken Fry describe how a growing emphasis on the user experience and the application of several key business principles have helped their division create compelling designs that simultaneously respond to advances in technology, the demands of the marketplace, and the human spirit.
View the article