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19th DMI International Brand Design Conference
Brand, Design, and Business—the Integration Imperative
June 6-8, 2007
The Drake Hotel, Chicago, USA
 The roles of design and brand are becoming increasingly strategic to business success, so the need for cross-discipline collaboration is increasing. Building integration between brand, design, and business is now an imperative to sustainable business success. Until now, there have been few consolidated efforts to capture and share knowledge about cross-functional brand and design integration. Don’t miss this important learning and networking opportunity.
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The Realities of Divergent Branding: Setting a New Global Design Vision in a Complex, Pre-existing Global Marketplace
Anne Fuller, Global Concept Design Director, YUM! Brands, Inc. |
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Immersion Conversions: When Disciplines Collide
Mark Dziersk, VP Industrial Design, Laga/one 80 |
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Brandjam: Humanizing Brands Through Emotional Design
Marc Gobé, Chairman & CEO, Desgrippes Gobé Group |
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We Can’t All Row on the Same Side of the Boat!
Chris Bedford, President, Karo Group Inc. |
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Power Shift
Patrick Whitney, Director, Institute of Design, Illinois Institute of Technology |
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Converging Software Designs
Alan Schell, Director of User Experience Design, EMC Corporation |
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Maximizing Diversity Now!
GK Van Patter, Co-Founder, Director of Strategy, Humantific |
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Beyond A Beautiful Strategy
Tim Wallack, Director, Insights & Strategy, Smart Design
Nasahn Sheppard, Director, Industrial Design, Smart Design |
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Business and Design: An Imperative
Carol Gee, Chief Communications Officer, O-I |
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Brand Therapy 101: Integrating Branding and Design into the Boardroom
David Lemley, President & Chief Brand Strategist, Lemley Design |
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Limits and Merits of Open Design
Frans Joziasse, Director, PARK |
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Global Motorsport and the Design for a Prosperous Future
Guy Faulkner, Director, Motorsport Initiative, Indiana State University |
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This year's conference will be held for the first time in Chicago, at the historic Drake Hotel, located on prestigious Michigan Avenue and Lake Michigan. Chicago is alive with energy, innovative ideas, and a large design community. For more information about this important international conference, including the schedule and hotel information, please visit www.dmi.org/branddesign.
The 32nd DMI International Design Management Conference
Thinking Ahead: Building the Future of Design in Business
September 23-26, 2007
Kingsmill Resort & Spa, Williamsburg, Virginia, USA
 The world of design and design in business is changing radically. How do design leaders not only cope, but embrace the exploding awareness of design for business? Is this sea change here to stay? What’s next? At the 32nd DMI International Design Management Conference, we will take a serious look at what the future may hold for design.
For the first time ever, DMI's 32nd Design Management Conference will be held outside of New England at the Kingsmill Resort & Spa, in Williamsburg, Virginia. Located on 2,900 acres along the James River near historic Colonial Williamsburg, the resort offers guest villas, the championship golf River Course, and the Spa at Kingsmill.
Registration is now open for this world-class conference that sells out every year. Watch future issues of the eBulletin for more information about the program and schedule.
Looking Back at the 11th DMI European Design Management Conference
March 14–16,
2007, Copenhagen, Denmark
 This past March, 150 international design professionals convened in Copenhagen at DMI’s 11th European Design Management Conference, addressing the important topic of “Measuring Design’s Role in Business Success” from a European perspective. On Wednesday, Tom Lockwood challenged attendees to measure aspects of business success in the popular group exercises. How do you measure satisfaction? Or, process? These discussions continued at a reception and dinner held at the Danish Design Centre, and also on Thursday night at the Ny Carlsberg Glyptotek Museum.
A full schedule on Thursday and Friday included presentations by Lavrans Løvlie, Live\Work; Pia Bech Mathiesen, Danish State Railways; Harry Rich, Design Council, and many others. Not surprisingly, these discussions led to more questions on design’s value. Some answers are addressed in a BusinessWeek.com article, Can You Measure Design’s Value?
One of the most fulfilling aspects of the DMI conferences is the opportunity for networking opportunities and interaction with their peers from around the world. Attendees left the conference with new insights on design and business. We share our photos of conference highlights at www.dmi/org/european. More updates will be posted soon, including audio, video, group findings, and a white paper report.
Spring Break on Seminars
Save 10% on DMI Seminars in April!
 It's Spring—the perfect time to be inspired and renew yourself! Now is the time to enjoy learning about design in business through DMI seminars. To welcome the new season, we’re offering a special spring break of 10% off any seminar registration during the month of April. Space is limited, so be proactive, sign up for all of your 2007 DMI seminars, and save 10%!
(Offer expires April 30. Does not apply to webinars.)
Upcoming Seminars
Take advantage of the 10% April savings, and sign up for one of these upcoming DMI seminars. Complete information about every DMI seminar and an up-to-date schedule can always be found at www.dmi.org/seminars.
Research-Based Design Management (New!)
Brigitte Borja de Mozota, Professor of Design Management, ESSEC Business School (France), Brunel University Faculty of Engineering & Design (UK)
April 12-13, 2007, Chicago, USA
Today, it is imperative that designers invent new territory for their profession and behave as knowledge actors in society. Research in design management can provide useful models for practice, and enrich the process of managing design and the way in which the value of design to business is communicated and understood. Complete information
Strategies that Transform Brands
Scott Lerman, Founding Partner, Lucid Brands
April 19-20, 2007, New York City, USA
Scott Lerman has led some of the most important brand programs of the past decade. In this workshop, he provides real world examples of the transformation of corporate brands—giving participants a rare insider’s view. Complete information
Meaningful Design for Global Culture (New!)
Gordon Bruce, Principal, Gordon Bruce Design
April 26-27, 2007, Providence, Rhode Island, USA
As Asia continues to become an increasingly important region to design for and to design within, designers need to understand the vast differences between the Asian cultures. By demonstrating case work and practical design examples, participants will become more mindful of the effect of culture on design. Complete information
Law Meets Design: Strategies for Extending Design Protection into Design Ownership (New!)
Joshua Cohen, Esq., Shareholder, RatnerPrestia
May 3-4, 2007, Seattle, USA
Even great designs may fail in the marketplace if intellectual property (IP) opportunities and risks are overlooked. Joshua L. Cohen will introduce the central concept of design ownership and share strategies aimed to maximize the ROI of design efforts by securing comprehensive IP protection, avoiding IP rights of others, and integrating IP-building efforts into design processes. Complete information
Design Leadership Series Webinar
Internal Brand Building: Brand Building Inside Out—the Next Wave in Corporate Brand Management
Tuesday, April 3, 1pm EST (Online)
Karl D. Speak, President, Beyond Marketing Thought
Internal brand building is vital for all organizations because it focuses every individual on the distinctive value delivered to each customer. Join noted brand expert Karl D. Speak on Tuesday, April 3 at 1pm EDT as he shares insights from more than a decade of experience with internal brand building.
Every marketing and design professional needs to learn how this innovative process can engage all employees in building stronger customer relationships. Complete information
DMI maintains
an online
calendar at www.dmi.org with even more events
HOW inHOWSE Design Awards
Deadline: April 13, 2007
Info: www.howdesign.com/competitions
SANYO International Design Competition 2007
Deadline: April 13, 2007
Info: compe.designtope.net
Milan Design Week 2007
April 18-23, 2007, Milan, Italy
Info: www.cosmit.it
designEX 2007
April 19-21, 2007, Melbourne, Australia
Info: www.designex.info
Design Ranch 2007: The Magnificent Seven
April 19-22, 2007, Hunt, Texas, USA
Info: www.designranch.org
2nd @Issue: Business & Design Conference
April 23, 2007, San Francisco, USA
Info: www.cdf.org
FITC Toronto 2007
April 22-24, 2007, Toronto, Canada
Info: www.fitc.ca
Persuasive 07
April 27-28, 2007, Stanford, USA
Info: www.persuasivetechnology.org
Art Directors Invitational Master Class (ADIM X) & Pre-Conference Seminars
April 25-28, 2007, San Jose, USA
Info: www.adimconference.com
CHAOS IV Conference
April 28-29, 2007, Sacramento, USA
Info: adac.org/chaos
IDA 2007: 2nd Industrial Design Contest
Deadline: April 30, 2007
Info: www.ida-design.it
Eco-Innovation Summit
May 1, 2007, Farnham, Surrey, UK
Info: www.cfsd.org.uk/eco-i-sum
Design Camp 8
May 4-5, 2007, Wanganui, New Zealand
Info: www.icograda.org
GRAVITY FREE Multidisciplinary Design Innovation Conference
May 14-16, 2007, Chicago, USA
Info: www.GravityFree2007.com
Institute of Design Strategy Conference 2007
May 17-18, 2007, Chicago, USA
Info: www.id.iit.edu
InnoTown 07
May 21-23, 2007, Alesund, Norway
Info: www.innotown.com
International Design Forum
May 27-29, 2007, Dubai, UAE
Info: www.moutamarat.com
Greater Helsinki Vision 2050: International Ideas Competition
Deadline: May 31, 2007
Info: www.greaterhelsinkivision.fi
Aspen Design Summit
June 3-6, 2007, Aspen, Colorado, USA
Info: www.aspendesignsummit.org
Ourtopia: the DX National Design Conference
June 14-16, 2007, Toronto, Canada
Info: www.dx.org/conference
Design 21: Social Design Network Competition Series
Deadline: June 17, 2007
Info: www.design21sdn.com
Red Dot Design Award: Design Concept 2007
Deadline: June 25, 2007
Info: www.red-dot.sg
2007 HOW Design Conference
June 10-13, 2007, Atlanta, USA
Info: www.howconference.com
San Francisco Design Week
June 11-17, 2007, San Francisco, USA
Info: www.sfdesignweek.org
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