Design
Leadership in Action
The Business of Design + Brand + Experience
18th
International Brand Design Conference
May
17-19, Montréal, Québec, Canada
Marriott Château Champlain
 This
conference brings together industry leaders, practitioners, educators
and authors representing key brand customer touchpoints to examine how
capturing real value by brand and design today is dependent on creating
meaningful customer experiences. Join a rapidly growing list of professionals
from organizations such as AOL, Boeing, Microsoft, Procter & Gamble,
Steelcase, Tupperware, Canada Post, Fidelity, Ford, and Mellon Financial
Corporation. The learning outcome: sharing ideas and practical solutions
in order to create synergy and relevancy across disciplines, across media,
across segments, and across geographies. We invite you to join us in Montréal
for the ultimate in design + brand + experience!
Keynote
Presentations:
Themed
and Immersive Experience Design: Telling One Story at a Time
Orrin Shively, Executive Director, Creative and New Business Development,
Walt Disney Imagineering Research & Development
Making
Meaning: Designing Meaningful Experiences for Brands and Products
Darrel Rhea, CEO, Cheskin; Author, Making Meaning: How Successful
Businesses Deliver Meaningful Customer Experiences
CEM:
The Future of Brand Leadership
Bernd Schmitt, CEO, The EX Group, Robert D. Calkins Professor of
International Business, Columbia Business School; Author, Customer Experience
Management
Multidimensional
Thinking and Innovation
Lars Engman, Design Director, IKEA of Sweden AB
Please go to www.dmi.org/branddesign for the complete list of presenters from organizations including Nokia,
IBM, BMW Designworks/USA, Wallace Church, and CommArts.
Hotel
Reservation Deadline
Please make your reservations at the Montréal
Marriott Chateau Champlain by April
16. After this date, registrations will be accepted on
a space available basis and may not qualify for special conference pricing.
Don’t miss
this exciting international experience! Please visit the DMI Web site
for presentation
descriptions, complete schedule, and registration
information.
Introducing:
The Design Leadership Series
Sponsored by Microsoft
A series of interactive online seminars
DMI is pleased to
introduce a new series of online seminars. The Design Leadership Series
complements the popular DMI Seminar series with shorter, interactive presentations
that you can access right from your desktop. The series will feature leading
thinkers in design and design management addressing topics of key importance,
brought to you through Microsoft Live Meeting. You may easily participate
with your team in a conference room, making this a very cost-effective
educational experience. The lectures will generally last one hour, followed
by a question and answer period with the presenter.
The first presentation
in this series will be on “Empowering Design for Leadership: Clarifying
the Fuzzy Front End of Innovation,” presented by Darrel Rhea, CEO,
Cheskin. The most honorable and riskiest goal for a company’s innovation
program is to achieve disruptive transformation in the marketplace. Darrel
will explain how methods of design research are invaluable in uncovering
big innovation opportunities and how design can inspire internal alignment
of senior management to make those opportunities a reality.
| Speakers
and Dates: |
| May
9 |
|
Darrel
Rhea, CEO, Cheskin |
| June 13 |
|
Lee D. Green, Director, Corporate Identity & Design, IBM |
| September
12 |
|
Gianfranco
Zaccai, President & CEO, Design Continuum |
| October 10 |
|
Speaker
to be announced |
| November 14 |
|
Speaker
to be announced |
Please go to www.dmi.org for
more information about this exciting new series!
New
Venue for 31st International Design Management Conference
The Business of Measuring Design and Design Management
October
22-25, The Equinox Resort & Spa
Manchester Village, Vermont, USA
Today, businesses
need to be assured that they are capturing real value for their investment
in design. Business managers, design managers, and designers are asked
more and more to provide measurements of the effectiveness and the efficiency
of design and design management. How is this done? What is the criteria
for evaluation? Are there standards for measurement? How does one isolate
design? Until now, there have been few consolidated efforts to capture
data about this very important aspect of every business. The 31st
International Design Management Conference will be dedicated
to exploring and defining this elusive and yet most important topic.
This conference has
a long and rich history, and is generally regarded as the single most
prestigious conference on design management. For 2006, the 31st Design
Management Conference will move to a
new venue: The Equinox Resort & Spa, in Manchester Village,
Vermont. Founded in 1769, the historic Equinox features New England charm
and amenities such as a spa, indoor pool, fitness center, 18-hole golf
course, and a wide range of activities such as off road driving, falconry,
mountain biking, and fly fishing.
Registration for
this year’s conference will open in early May for DMI members, and
for the general public in early June. Mark your calendar for this not-to-be
missed event!
DMI
Review Download of the Month
The
Design Imperative in Consumer Goods
By Claudia Kotchka, VP of Design Innovation and Strategy, Procter & Gamble
From the Design Management Review, Vol. 17, No. 1, Winter 2006
Proctor & Gamble
is undergoing a transformation. Cutting-edge technologies and mass-marketing
have long been the company’s approach to leveraging sales of many
of the world's most well-known and respected brands. Claudia Kotchka discusses
how today design is being added to that strategic mix to help strengthen
customer loyalty and reach increasingly segmented markets.
This free
download has expired. Click here to read the executive summary for this article and the opportunity
to purchase the article for direct download.
Spring
DMI Seminars Bridge the Design and Business Gap
Integrating
Design into Strategic Management Processes
April 10-11, San Francisco, USA
Taught by Ron Sanchez, Professor of Management, Copenhagen Business School,
this seminar is designed to introduce design professionals to strategic
management processes, and to explain how to integrate design thinking,
processes, and strategies into the formulation and implementation of business
strategies. Complete
information
Design
Research for Product and Service Innovation
April 27-28, New York City, USA
This seminar will
take a deep look at what makes corporate innovation initiatives succeed
or fail, and will empower managers to effectively leverage the power of
design research into their product and brand development process. Darrel
Rhea, CEO of Cheskin, uses his 25 years of consulting experience to illustrate
his points with case studies from the world’s leading companies.
Complete
Information
Managing
Design for Strategic Advantage
April 27-28, Chicago, USA
Many enterprises are
beginning to realize that true strategic design can enhance market position
and provide a competitive advantage in the marketplace. Taught by Peter
Phillips, Design Strategy Consultant, this seminar has been specifically
designed to help design organizations meet today’s real-world business
challenges in a more strategic and effective way.
Complete
Information
Featured
DMI Member Benefit: The Online Member Directory
One powerful benefit
of DMI membership is the online
directory of DMI members and organizations. The directory has
recently been updated with additional search criteria and improved display
of member data. Members can search by name, organization, title, design
discipline, type of organization, or location. The directory is updated
continuously through the year and forms an important networking and information
resource. Please visit the DMI Web site for a complete list of DMI
member benefits.
2006
IDSA Southern District Conference: Connect . Inspire . Converge
April 21-23, Atlanta, USA
Info: www.idsa-south.org/index.html
Icograda
Design Week in Montréal
April 26-May 3, Montréal, Canada
Info: www.icograda.org
Success
by Design: Ninth Annual Conference of The Center for Design & Business
April 27, 2006, Providence, Rhode Island, USA
Info: www.centerdesignbusiness.org/conf.html
2006
International Workshop on Design Support
May 10-11, Cardiff, Wales, United Kingdom
Info: www.iwds.org
9th
International Design Conference: Design 2006
May 15-18, Dubrovnik, Croatia
Info: www.designconference.org
Exposed:
An InSource Open Forum
Moderator: Peter Phillips
May 16, Madison, New Jersey, USA
Info: www.in-source.org
Design
Business Luncheon
May 19, Jacksonville, USA
Info: jacksonville.aiga.org
Brno
Biennale International Symposium: Graphic Design and Its Significance
for Visual Environment
June 14-15, Brno, Czech Republic
Info: bienale@moravska-galerie.cz
Universal
Package ’06
June 19-22, Lansing, Michigan, USA
Info: www.universalpackage.msu.edu
APDF
Exchange: It’s All About You!
June 22-25, Montréal, Canada
Info: www.apdf.org
Icograda
Design Week in Seattle: Defining Design on a Changing Planet
July 9-15, Seattle, USA
Info: seattle.icograda.org/web
Eastman/IDSA
National Education Conference
August 21-23, Alexandria, Virginia, USA
Info: www.idsa.org/education
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