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March 2012 News & Views

DMI | News & Views: March 2012
Review article
Tonya Peck and Alex Dunne

Calibrate Before You Collaborate: Five Questions to Guide Group Work

By Tonya Peck, Principal Solution Manager, Microsoft; Alex Dunne, Principal Consultant, Locomotive Partners
DMI Review, Vol. 23, No. 1, 2012
 
Collaboration means different things to different people, and personal factors also affect how creative groups collaborate. It’s important to establish, from the outset, not just what will be accomplished, but how.
 
View complete article

 

Events
From Products to Services

DMI REVIEW welcomes new editor
SUSAN BENCUYA

 
DMI is happy to announce that Susan Bencuya has accepted the position as Editor of the DMI Review. She has served as Associate Editor of the Review and Journal for the past 16 years. Over this time she has edited all articles, worked with authors from the original submission to layout and rewrote as needed. Together with the newly appointed and engaged Editorial Advisory Board and collaborative process, the Review is in very good hands with Susan at the helm.
 
Susan is a graduate of Tufts University where she received her Masters in English Literature. She has served as Research Editor for a number of publications, including Fast Company, Inc Magazine, and continues as Copy Editor for Software. From 1999-2004 Susan was a Research Editor at the Tom Peters Company.
 
We are excited to welcome Susan into this expanded role and recognize her for her years of service to DMI. Congratulations Susan!

 

Events
Collective Design - Helsinki

Global Leaders, Collective Insights: April in Helsinki

 
Join us for two exciting days of collaboration, conversation, and community. You'll be inspired by global leaders who are building paths and breaking barriers to lead the way with COLLECTIVE DESIGN!
 
From the large to the small, visible to the invisible, group to the individual, this DMI conference will surface and reveal the inner most workings in infrastructure, policy, planning, research, organization, innovation and management that occurs behind the scenes and on the front lines of design and business.

DMI's conference will be part of a year-long roster of Helsinki World Design Capital 2012 events
 
More information
Register now!
 
DMI is offering two optional seminars to make the most of your Helsinki experience:
 
Optional pre-conference seminar:
Design Research and the Customer-driven Innovation Strategy
Darrel Rhea, Founder & CEO, Rhea Insight
April 23-24, 2012, Helsinki, Finland

Optional post-conference seminar:
Team Dynamics: Resourcing for Success
Dieter Reuther, Operations Consultant, Cast Collective
Sabrina Jetton, Design Consultant, Cast Collective
April 27, 2012, Helsinki, Finland
 
 
 

Balancing Extremes - Portland

Break through classic trade-offs for ultimate success

 
The need to remain agile, and embrace today’s tensions helps design solve for ever-increasing complexity in an ever-accelerating world. Be a part of the conversation that taps the opportunities to manage the extremes in leading people, products and processes.
 
No longer competing in an either-or-world, design leaders must balance extremes: INNOVATE versus ITERATE; REVOLUTION versus EVOLUTION; MEASURED versus INTUITIVE
 
Join DMI in Portland and be inspired to turn tensions into triumphs!
 
Conference co-chairs:
Casey Lehner, Global Design Operations Director, NIKE
David Thorpe, Creative Director, INDUSTRY
Josh Levine, Director of Strategy, Great Monday
Karen Reuther, President, DMI

DMI’s West Coast conference in Portland, Oregon, at the beautifully renovated Gerding Theatre at the Armory.
 
More information
Register by March 26 and save!

 
 
 
 

LEADING INNOVATION THROUGH DESIGN - Boston

Organized by DMI – The Design Management Institute
Hosted by MassArt – Massachusetts College of Art and Design
Supported by a grant from the National Endowment for the Arts


 
The Design Management Institute is pleased to announce that it is soliciting submissions for an academic conference to be held August 8-9, 2012 in Boston, Massachusetts. Proposals are due no later than April 18, 2012.
 
An inclusive conversation among academics from a variety of disciplines including business (organizational behavior, strategy, marketing, and operations) and design management (design strategy, product design, brand identity, communications, interactive design, user experience, architecture, and environmental design) to examine the ways in which design thinking can inform innovation currently and in the future. We aim to lay the groundwork to build a scholarly community and advance the state of the art in design management research, theory, and practice, and produce a significant contribution to the field through the paper presentations, conference proceedings, and producing a special issue of the Design Management Journal.
 
Businesses are changing; manufacturers are becoming service providers and services are focusing increasingly on experiences. Organizations, in both the profit and the social sector, are seeking competitive advantage through innovation in their offerings, structure, processes, and business models.
 
Conference co-chairs:
Erik Bohemia, Reader in Three Dimensional Design Studies, School of Design, Northumbria University
Jeanne Liedtka, Professor of Business Administration, University of Virginia - Darden Business School
Alison Rieple, Professor of Strategic Management, Westminster Business School

 
More information
Abstracts due April 18, 2012

 
 
 
 
DMI Night Out


Launched in response to our members desire for opportunities to connect more locally, our first event in February attracted over 300 people in 8 cities, in 6 countries on 3 continents! Thanks to our hosts for your time, enthusiasm and support. The feedback has been overwhelmingly positive, and supports the case for more face-to-face experiences in balance with our rich virtual world.
 
The conversations that took place around the globe shared common themes that unify us in the opportunities and challenges we face leading design over, around and through the current business climate.
 
Highlights:
 
MORE DESIGN: A case is building for design to get comfortable speaking the language of design again, and advocating a little less business speak.
 
COLLABORATE: Going it alone is no longer an option.
 
LEADING TALENT: Building an organization to deliver greatness means driving excellence without compromise.
 
Insights from the first DMI Night Out
 
Our next DMI Night Out will be held in May, here’s a link to how you can host an evening in your community.

 
 

DMI Editor's Choice Video
 

When Designers Love To Be Managed
Michael Bierut, Partner, Pentagram

Originally presented during DMI's conference, "Design at Scale," October, 2011, New York City

 
Michael Bierut
 
"I can't do it alone," says Michael Bierut. What has he learned about good briefs, great processes and useful feedback in 30 years of design practice?
View the video

 

Viewpoint Article
Mel Lim and Wendy Mills Managing Chinese Cultures: Breaking The Taboo and Stereotypes

By Mel Lim & Wendy Mills

Mel Lim & Wendy Mills share eight Chinese "cultural" points to help break sensitive taboos and stereotypes, while ultimately understanding and respecting traditions. According to Lim and Mills, "If it helps companies shave off research, money and time while promoting cultural tolerance? Why not!"

Read complete article

 

Learning opportunities
Kim Goodwin

Webinar:
 
Experience Ourselves: Assessing behavior and practice to evolve ourselves as leaders
Kim Goodwin, Author, Designing for the Digital Age; former VP, Design and General Manager, Cooper
 
March 14, 2012, 1PM ET
 
When culture change isn't working as well as we hope, sometimes it's because we haven't taken our own good advice: "Stick to your brand. Get to know your audience. Design the experience with both in mind." We're often so focused on how people should experience our clients or our parent companies that we haven't spent enough time on how our colleagues should experience us—either as individual leaders, or as design teams.
 
What's the experience people have of you as a leader? Is it what they need, and is it consistently the best you have to offer? What's the experience people have of your team? How well does your team understand your company culture and how to use it? Is it most effective for your team to facilitate, lead, or own design?
 
This session will offer ideas for assessing your own behavior, your team's practice, and ways in which they may need to evolve.

More information
Register Now
 
Interested in presenting a webinar? Contact DMI for info.
 
 

 

Seminars:
 
Building Great Internal Design Organizations

Thomas Lockwood, PhD, Editor, DMI Review; Founding Partner, Lockwood Resource
April 12-13, 2012, San Francisco, USA
 
"Excellent packaging of all the relevant elements of design management that experienced design managers are looking for."
—John L. Guenther, LWS Industrial Design Competency Manager, Hewlett-Packard
More information

 
New: Designing Business Strategy: Creating customer-centered, holistic strategies and tactics

Dave Norton, PhD, Principal, Lead Strategist, Stone Mantel; Jeff VanDeVelde, Senior Vice President, Direct of Client Experience and Loyalty, SunTrust Banks, Inc.; Bryan Searing, Lead Strategist, Stone Mantel; Whitney Stewart, SunTrust Banks, Inc.
April 19-20, 2012, New York City, USA
 
This seminar provides you with the skills you need to think about, lead, and deliver holistic, experiential organization-wide thinking to solve the biggest challenges your company faces. It takes you step-by-step through the systems-based thinking to discover new opportunities, define the requirements for success, demonstrate the value created, and act as an organization to execute.
More information

 
Design Research and the Customer-Driven Strategy

Darrel Rhea, Founder & CEO, Rhea Insight
April 23-24, 2012, Helsinki, Finland
 
"This is the single most valuable, relevant, timely and enabling seminar that I have ever attended. In just two days, we learned tools and methods that will be immediately usable in my job."
—Jeff Lopes, UX Director, Autodesk, Inc.
More information

Team Dynamics: Resourcing for Success
Dieter Reuther, Operations Consultant, Cast Collective
Sabrina Jetton, Design Consultant, Cast Collective
April 27, 2012, Helsinki, Finland
 
Through insightful presentations, interactive dialogues, and hands-on activities, you will learn how to analyze, diagnose, and improve the chemistry of your project teams, optimize project outcomes, and increase profitability.
More information

Improving Design Decision Making and Concept Evaluation
Jeremy Alexis, Assistant Dean and Professor, IIT Institute of Design
May 17-18, 2012, Boston, USA
 
"The emphasis on core principles made this seminar incredibly useful. It fed my understanding and set me up for informed and effective action."
—Philip Hartley, Senior Design Strategist, Smart Design
More information

 
Service Design for Business: Key Methods and Strategies for In-House Teams

Engine Service Design
May 24-25, 2012, London, UK
 
"Comments from participants: "Great overall! I don't usually give perfect scores but you really were excellent. Thanks and well done!" "I gained great insight, usable for my organization, both internal and external."
More information

 
 

Calendar
 

DMI events

Webinar with Kim Goodwin: Experience Ourselves: Assessing behavior and practice to evolve ourselves as leaders
March 14, 2012, 1PM ET

Building Great Internal Design Organizations
April 12-13, 2012, San Francisco, USA

Webinar with Tonya Peck & Alex Dunne: Calibrate Before You Collaborate: Five Questions to Guide Group Work
April 18, 2012, 1PM ET

Designing Business Strategy: Creating customer-centered, holistic strategies and tactics (New!)
April 19-20, 2012, New York City, USA

Design Research and the Customer-Driven Strategy
April 23-24, 2012, Helsinki, Finland

COLLECTIVE DESIGN: consumer I citizen I community I society
DMI/Design Leadership Conference/Europe 16
April 25-26, 2012, Helsinki, Finland

 

Team Dynamics: Resourcing for Success (New!)
April 27, 2012, Helsinki, Finland

Webinar with Alan Siegel: Simple is Smart
May 16, 2012, 1PM ET

Improving Design Decision Making and Concept Evaluation
May 17-18, 2012, Boston, USA

Service Design for Business: Key Methods and Strategies for In-House Teams
May 24-25, 2012, London, UK

Marketing Design Services
June 8, 2012, Chicago, USA

Webinar with Mathieu Turpault
June 13, 1PM ET

BALANCING EXTREMES: The tensions in design DMI Design/Management Thinking 24 Conference
June 19-20, 2012, Portland, Oregon, USA

     

 

 

Global connections

India Design Forum 2012
March 9-10, 2012, New Delhi, India

Human Cities Symposium 2012
March 15-16, 2012, Brussels, Belgium

IDEC 2012 Annual Conference
March 19-22, 2012, Baltimore, USA

Design March 2012
March 22-25, 2012, Reykjavik, Iceland

Y Design Conference
March 30-31, 2012, San Diego, USA

IDSA's 2012 Design Dialogue Conferences
March 30-May 5, 2012, Detroit, Philadelphia, Chicago, Atlanta, Seattle

Braun Prize 2012
Deadline: March 31, 2012

Justified: AIGA Annual Design Competition
Deadline: March 31, 2012

TYPO San Francisco, 2012
April 5-6, 2012, San Francisco, USA

 

Smart Fabrics 2012
April 17-19, 2012, Miami, USA

Salone del Mobile
April 17-22, 2012, Milan, Italy

Articulating Design Thinking
April 18-19, 2012, Newcastle upon Tyne, UK

DeSForM: 7th International Workshop on the Design & Semantics of Form & Movement
April 18-20, 2012, Wellington, New Zealand

Gravity Free: Design that Opens Mind
May 1-2, 2012, Chicago, USA

IIT Institute of Design Strategy Conference
May 9-10, 2012, Chicago, USA

DESIGN 2012: The 12th International DESIGN conference
May 21-24, 2012, Dubrovnik, Croatia

2012 SEGD Conference: The Bridge
June 8-9, 2012, New York City, USA

 

   
Sponsors
 

DMI News & Views Editor: John Tobin