Vol. 4, No. 3, Summer 1993

Ivor Owen, Director General, The British Design Council

The oldest organization of its kind, the British Design Council has seen its structure and programs widely emulated. What is interesting is that, under the direction of Ivor Owen, the Council’s consumer focus has been replaced by strategies that address specific industries, government policy, and education. Owen discusses the rationale for this metamorphosis, and reveals how his staff exploits a regional approach and targets key “intervention points” to maximize the impact of its modest resources.

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