Vol. 4, No. 3, Summer 1993

William J. Hannon, Professor, Massachusetts College of Art, Partner, Keohan + Hannon Associates

Unlike some other major industrial powers—Japan and Germany, for instance—the US has never developed a national program for exploiting the economic potential of design excellence. After reviewing the history related to this state of affairs, William Hannon proposes a design-promotion model, based on the Department of Agriculture’s Cooperative Extension System, that could serve the diverse, and more region-sensitive, design-management needs of American industries and businesses.

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