Vol. 4, No. 3, Summer 1993

Kyung Won Chung, Chairman, Department of Industrial Design, Korea Advanced Institute of Technology (KAIST)

The story of the Korean automobile industry is a fascinating example of the transformation that can occur when a long-term national policy—including the design element—has a clear and limited focus. Kyung Won Chung writes about thirty years of government plans that helped make the “Korean Big Three” automakers such a phenomenal success. Although in less structured economies the techniques may not be applicable, the notion of developing national design policies for precise industry and service niches is worth evaluating as a general strategy.

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