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Made in Taiwan: Designing a New Image
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Vol. 4, No. 3, Summer 1993
Robert Blaich, Principal, Blaich Associates; Janet Blaich, Writer
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In a dramatic about-face, the world is discovering that the “Made-in-Taiwan” label is a mark of quality and innovation. This turnabout is a design transformation crafted and implemented under the aegis of Taiwan’s Ministry of Economic Affairs. Robert and Janet Blaich outline the three overlapping five-year plans that have made the change a reality, and describe elements—including a design center, themed design seminars, competitions, and methods for transferring design expertise—that all contribute to the success of what can be characterized as a national design-management agenda.
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