Vol. 20, No. 3, Summer 2009

Xènia Viladàs, Design Management Consultant

Small companies that have tended to neglect design in the past may now perceive it as an attractive tool for leveraging profits. Indeed, design seems to pop up nearly everywhere nowadays, once people start looking for it. However, smaller enterprises are often limited by ignorance of how to manage design, and uncertainty as to its actual payback. Xenia Viladas, a design management consultant and the author of Design That Pays, offers a structured, easy-to-follow model of integration, explained in management terms, with the intention of helping small businesses to bridge the design-business gap.

	Publication Type	Member Discount	Nonmember Price
	Printed Article		$6.50
	PDF File	Member download	$6.50

     Email this page to a colleague