Vol. 20, No. 3, Summer 2009

Kyung-won Chung, Vice Mayor, Metropolitan Government, Seoul, Korea; Karen Freeze (1945-2009), Senior Research Fellow, DMI

In this past two decades, Samsung has built a reputation as a design-driven company, one that puts design at the heart of its corporate strategy. Kyung-won Chung, currently a vice mayor of the metropolitan government of Seoul, South Korea during his leave of absence from KAIST (Korea Advanced Institute of Science and Technology), here offers a history as well as an analysis of Samsung's corporate structure, with an eye to exploring its effect on the company's products. Chung believes it's Samsung's unique flavor of "symbiotic collaboration" between its people and the organization they work for that results in "iconic products" like the Quatro refrigerator, the Bordeaux TV, and the Twist mobile phone.

	Publication Type	Member Discount	Nonmember Price
	Printed Article		$6.50
	PDF File	Member download	$6.50

     Email this page to a colleague