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A New DMI Case Study

Design Strategy at Samsung Electronics: Becoming a Top-Tier Company

 

     

DMI is proud to introduce a major new addition to the DMI case study collection, Design Strategy at Samsung Electronics: Becoming a Top-Tier Company. Written by Dr. Karen J. Freeze, DMI Senior Research Fellow, and Dr. Kyung-won Chung, Professor, Department of Industrial Design, Korea Advanced Institute of Science and Technology (KAIST).

 

Most DMI case studies are distributed worldwide by Harvard Business School Publications. To purchase this case, please visit the Harvard Business School Publishing Web site. These case studies can be ordered directly from HBSP using these numbers:

Design Strategy at Samsung Electronics: Becoming a Top-Tier Company
By Dr. Karen J. Freeze, DMI Senior Research Fellow, and Dr. Kyung-won Chung, Professor, Department of Industrial Design, Korea Advanced Institute of Science and Technology (KAIST)
HBSP Product Number: DMI021
Order through Harvard Business School

 

Epilogue: What Actually Happened at Samsung Design
By Dr. Karen J. Freeze, DMI Senior Research Fellow, and Dr. Kyung-won Chung, Professor, Department of Industrial Design, Korea Advanced Institute of Science and Technology (KAIST)
HBSP Product Number: DMI022
Order through Harvard Business School

 

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