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Apple Powerbook (A): Design Quality and Time to Market
Apple Powerbook (B): Leveraging
Design in a Time-to-Market Environment
Bank One: The Uncommon Partnership
Black & Decker Corporation: Compact Power – Innovation in the Cordless Professional Drill and Driver Market
Braun AG: Designing and Developing for a New Oral Care Category (A)
Braun AG: Designing and Developing
for a New Oral Care Category (B)
Braun AG: The KF 40 Coffee Machine
Braun AG: The KF 40 Coffee
Machine, Epilogue
Braun: The Syncro Shaver (A)
Braun: The Syncro Shaver (B)
Braun: The Syncro Shaver (A) and (B) Epilogue
Caterpillar: Working to Establish “One Voice”
Changing Corporate Identity: The Case of a Regional Hospital
Changing Corporate Identity:
The Case of a Regional Hospital, Epilogue
Creating a Corporate Identity for a $20 Billion Start-Up: Lucent Technologies
Crown Equipment Corp.: Design Services Strategy
Crown Equipment Corp.:
Design Services Strategy, Epilogue
Endius
Inc; Alternatives for Developing a new Medical Device
Leviton Manufacturing Company, Inc.: Universal Design Marketing Strategy - Case Study
Leviton Manufacturing
Company, Inc.: Universal Design Marketing Strategy - Epilogue
Novo Nordisk A/S: Designing for Diabetics
Novo Nordisk A/S: Designing
for Diabetics, Epilogue
Umpqua Bank: Managing the Culture and Implementing the Brand
Washington Post: Balancing Technology and Human Resources by Design
Washington Post: Balancing
Technology and Human Resources by Design, Epilogue
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